 Welcome to the 21 convention 2017 10 year anniversary in Orlando, Florida final day the event first speaker of the day last year in 2016 I Invited for the first time ever a style speaker to this conference someone to speak on men's style It had been of increasing interest to me in that year leading up to it in the previous year as well The speech and that speaker was great and he returned this year kicked ass again What I never anticipated was how much that speaker would improve my life and impact it and this business on top of my personal life The impact of that speaker was tremendous This past year I've been gotten I had gotten interested in men's grooming and facial features and everything along those lines And I wanted to find a speaker on it I wanted to course correct just like I had last year with style something we had ignored for a long time I had this convention and then this company Since meeting the next speaker a couple days ago when he arrived here in Orlando, Florida for the event I've gotten the exact same feeling That I've had since meeting the style speaker last year that this guy is about to tremendously improve my personal life And this event and this company and everything we talked about and your guys lives as well Without further ado, please help me welcome George Bruno to the stage I got to do this You got to enter with guns and roses. I mean come on right Maybe someday I'll actually have Axel open for me. How's that sound? Okay? Hey, listen, I was just walking by the restaurant and purpose was eating genetics for breakfast It was weird. We're gonna talk about purposeful grooming today purposeful Alright, so you don't have the perfect head of hair. You don't have perfect skin. You don't have the perfect smile Let's just cry about that. You know what who cares who cares you ever hear the phrase do the best with what you have Everyone I like to say that I bring the handsome out of every man and the beautiful out of every woman I work out of Philadelphia. I have an interesting eclectic background 30 years as a commercial actor If you live anywhere from New York City to Washington, DC, you see my late-night infomercials. It was a part-time thing I did it full-time for five years The brokest five years of my life But I've been in the hair industry for four decades was raised in the industry my father cuts hair my mother cuts hair I Know what ugly is. I know what pretty is. I know what handsome is At five years old. I was sweeping the floors of salons and barbershops Now listen, I'm not gonna hold it against you've take pictures of me during this and then email them to GB at George Bruno comm I won't hold it against you if you do that So that's perfectly okay if you do that for my personal and professional portfolio. That would be awesome People size you up in three to six seconds Three to six seconds, you know these to talk about your resume You got nine seconds for your resume to work and then it goes into the don't hire pile Same thing happens. You sized me up Within three seconds I Sized you up within three seconds and we come to conclusions based upon how people look Tanner talked about how people dress Which I need a little bit of help on that One of the things in my industry I always talk about dressed like the people you want to attract groom like the people you want to attract So I was working one time in a barbershop where everyone's like with baggy pants halfway down They're ass and baggy shorts like mesh shorts and baseball caps on sideways that kind of you know the vibe I'm talking about right and I'm a shirt and tie guy And I'll never forget Jose one day coming into a gray dress slacks on Black dress shoes shined up nice shirt pressed. I said Jose. What's up, my brother? He says I want to be like you for a day. I said, okay. Well, let me know how that works out for you So at the end of the day, he says, you know what? I was attracting different people And it was like a walk-in kind of barbershop Where people would come in and pick who they want or the whoever was next in line at the end of the day Jose said I made more tips People perceive me different. I said dude, that's what happens man That's what happens People treat you like the gentleman that you are even if you don't know it yet You hear me? Let me say that again But this time I'll say it as a directive Treat a man like the gentleman that he is even if he doesn't know it yet So I'm the guy sitting or standing in a barbershop people come in and The receptionist says do you have any preferences for stylists? They go I want the guy with the tie I used to be the guy with the beard If you follow me on Instagram at George a Bruno, I just took off a beard that was down to my belt buckle It was a bucket list thing. It was one of those things. You know how I want to go skydiving I want to go to Amsterdam one day I want to grow a big badass epic beard and I started a YouTube channel What you're gonna subscribe to called gray Bailey Which is just my initials George Bruno and I started it for my clientele who have beards I went from working in the female hair world to the men's hair world Working in salons in barbershops my nickname in the hair industry is called the Sultan of silver not because of my own hair But because I worked with women with silver hair, and I was talking to Mike McNally of the the pro golfer about his McNally method that's a little consultation that I gave him the other day I said find a niche man shave two strokes. I said how many how many points does it take to win a golf game? You only got to be one stroke better than everybody else. I said then promise one stroke better Than everybody else and build your business What I did was I helped women transition from coloring their hair every six weeks to going silver So if you Google silver hair women silver hair models, I Did all their hair? I'm the guy behind all of their hairstyles the most beautiful ones And I would say that silver is the new blonde So when I would get introduced at hair shows Someone said to me. Oh my god. You are you're you're the Sultan of silver and I said that has a rim to it and everyone Eventually thought it was because of my gray hair, but I had that nickname long before I had gray hair So I made the switch from the women's hair industry to the men's hair industry Which was interesting and people like men would always ask question grooming questions And men always ask the same 10 questions all the time same 10 quit and we're gonna address those during this talk today So rather than answer the same question 10 million times I would just make a video answer and put it on a YouTube channel and Then every now and then I'd make a comment after that little Educational piece that two or three minute video and then all of a sudden two or three minute videos became 10 15 20 30 minute videos and I'm giving advice about life divorce recovering after heartbreak recovering after job loss and then it became a lifestyle channel and Then people accused me people accused me of being a beard channel. I'm like, I'm not a beard channel I'm a lifestyle channel and then I started smoking cigars on camera and Then I started smoking pipes on camera and then I gained another 30, you know something thousand followers Who are cigar and pipe smokers and they're accusing me of being a cigar and pipe channel? Not true. It's a lifestyle channel and of course that will morph into whatever the heck I want it to morph into but Anthony and I share similar audiences. There's a big crossover So if and when I get invited back, I can tell you right now that many of my people will be coming here I had very short notice to come here very short notice And it's an honor to stand in front of you and be with all these wonderful content creators speakers and authors You don't get a second chance to make a first impression because people sighs you up in three seconds Today's message is called the true face of modern Masculinity and when I say face I literally mean your face number one pay attention to details Pay attention to details. I always like to say never look like you got a haircut Never look like you need a haircut always look good some people say well, I'm gonna get a haircut today because I have a speaking engagement 10 days from now Or I'm gonna be on camera 10 days from now. I'm like really I Don't give haircuts that have a delayed reaction. I want you to look good the minute you step out of my chair That's what I want. There's this myth that your haircut's gonna look good a week later You know who perpetuates that myth? Barbers they allow people they hear that and then they allow people to keep that going that is not true If you are going to a barber or stylist Don't wait a week. It's not a delayed reaction You know if your haircut is not guns and roses When you step out of the chair, then you need to find a new barber or stylist Period You don't give them a second chance and if they don't listen to you you don't give them a second chance My consult is up to 20 minutes long and I'm gonna share that with you Your attention to detail equals money. That's bottom line bottom line money Everybody here wants money Everybody here wants money. You need money money is a good thing. Love of money. Not so good money good Got it money good. Love of money not good You need money Well, there's other things more important. No, there's not you want to be helpful. It takes money You want to are you a missionary? Do you print Bibles? They don't God doesn't drop them out of the sky Are you a relief person? Do you provide relief for needy people? That doesn't drop out of the sky. It takes this So everything you do should should affect your income Bottom line. It's an unconscious message when you are detail oriented with the way you look From the neck up tanners the neck down guy. I'm the neck up guy We're probably gonna be doing seminars together in the next year somehow some way When you pay attention to details from the neck up What that communicates unconsciously to other people is especially people who you will work for Whether you're in the financial industry whether you are in front of people whether you are closing sales It tells them that you are detail oriented without saying it Some people say well, you can't have a beard in this industry. Oh, really? You know what if your beard is on point and totally guns and roses You are gonna be effective in any industry Now if you look like aqua lung, that's gonna be a different story And I got accused of that. It's so funny. I'd say like in another month or so I Tell that I tell this story here with with tears in my eyes because I auditioned For the most interesting man in the world and I auditioned for the Travago guy And I see nothing but Travago guy and for eight years nothing, but Jonathan Goldsmith saying stay thirsty my friends and Every time Jonathan Goldsmith says stay thirsty my friends. I hear him say I Got this job and you didn't But I'm happy to say that I auditioned for it that's kind of cool and then the creepy Travago guy I don't know it's something about him. I don't just Google creepy Travago guy He's got like this whole like anti-following and and I think because they had a contract with him They're afraid to get rid of him. So now they brought in the Aussie girl Who's like really pretty and easy to look at so he still kind of creeps me out. That's just that's just me though I mean you might you might think he's cool the unconscious message that you are detail-oriented if you are in the financial industry What they think is this guy is going to be good with my money because he's detail-oriented What does it go to blue collar hail? Yeah, are you an auto mechanic? This guy is going to be great with my car because he's detail-oriented Do you detail cars for a living? They're gonna say this guy is good So you need to be detail-oriented in the way that you look does it mean that you Shouldn't have an off day. Of course if you're not on camera Which most of you aren't which means look good every day every day. You know why? You don't owe it to yourself to have an off day Do you hear me? You don't owe it to yourself to have a cheap haircut. What do they say? I got this from the tattoo world Good tattoos aren't cheap and cheap tattoos aren't good Let's bring that over to the hair world good haircuts aren't cheap and cheap haircuts aren't good. I Have sat in over 200 Well, let's see actually now 260 chairs a lot of people before they go on trips before they travel they get tuned up by a Stylist or a barber before their trip. I wait till I go on a trip and whatever city I'm in I find a stylist or a barber that I want to sit in their chair. So I've sat Just around the corner. There's kind of like this little hood shop around here with blasting hip-hop and and They walk I walked in and all of a sudden everyone went quiet Like it was like it was someone said it was like the scratching record And everything got quiet and like like they thought I was gonna ask them for directions I said, yeah, can someone here line up my beard all of a sudden He's not a cop. Okay. So then the music started again So I went went around the corner here on my first day Just to get lined up a little bit and that young man if you follow my Instagram at George a Bruno That I took a picture with that young man And he taught me a few things because I learned from everybody, you know Galileo said I never met a man So ignorant that I couldn't learn something from him And I'm not saying the young man was ignorant what I'm saying is that I learned from everybody. I'm a student of everybody. I Teach a lot. I've stood in front of groups of 10,000 people in Stadiums when I'm on TV, there's millions of people watching me, but I'm also a student so strive to be a student And I learned something from him. He was my 260th chair that I've sat in can you imagine that I've been everything in every chair from a $250 stylist in New York To an $8 haircut at hair butchery. I Won't say the name And you know what I'm talking about My family lives here in Melbourne Beach, Florida I spent a couple days with them before I came here and at the Melbourne Mall. There was a little salon That does three or a $5 haircuts and I had to go into a selfie with The $5 haircut sign Like that and you'll see that on my Instagram at George a Bruno and I thought to myself well That's interesting and it said we work only on tips so the $5 goes to the salon owner I thought that was kind of interesting and My father who's been cutting hair for over 60 years Gave me a haircut. I'm like damn it I should have waited and got a $5 haircut and that would have been a blast and just kind of asked the stylist in Spanish can I set up my phone and Record the haircut because I think that would have been a blast to record the $5 haircut and then you know do a video on that But here's the funny thing Across the street from the mall Was a $3 haircut place? Whoo All right race to the bottom never compete on price come on guys compete on quality and value Forget the price thing people are willing to pay If you provide value and quality and we're gonna get into that if you provide a purpose Which is what I do when I cut people's hair men. I'm when I made the switch from cutting the hair and Styling up the most beautiful silver-haired women in the world which you can see At my website, which is a blog George Bruno comm in my Instagram at George a Bruno And my YouTube channel, which is the most important and it is monetized. Thank you very much When I made the switch from doing women's hair to men's hair, I started doing beards I've cut over ten thousand beards, you know Malcolm Gladwell says if you do something for ten thousand hours You become an expert at it So what I built up was a following that comes from seven countries in 17 states Men will fly into Philadelphia taking uber to King of Prussia PA Get a haircut and a beard trim taking uber back to the airport and fly back to Austin Where I work they're like, what do you mean people come from other states I? Said because I offer quality I offer value Happens all the time celebrities Sportscasters broadcasters Names and I one of the things that that I do is I don't reveal the names, but I Cut the hair of some huge people huge huge. I'm talking top 10 people in the media and I don't do the selfies with them because they want privacy and I provide privacy. That's what I do But groom with a purpose Groom with a purpose in other words groom with the end result in mind when you buy a drill What are you really buying a? Hole a hole you're buying the result of what it can produce In the innovation world they call that reverse engineering starting with the end in mind That's why my consult is 20 minutes Consult is just a fancy word for pre-service interview. I Don't if this is the mirror right here I don't sit you in the chair and talk to you in the mirror I slide up a stool and I get on your level and I look in your eye, and I say good morning Take a breath shake a hand Then I say how can I help you today? What I don't do is look at you in the mirror and say so what are we doing today? And you know your stylist and barber does that They're like everyone else they want to be different like everybody else right So how I demonstrate it is I? Dress like the people I want to attract when I was working in a 12 14 $17 barbershop many many years ago. I was walking in looking like Vidal Sassoon They're like, why do you dress like that? Why do you dress like that and they'd break my chops and Then a Lamborghini would pull up and some smart ass would say that must be one of Georgia's clients You know what that's what you want people saying about you That must be one of your clients the guy in the Ferrari Because you cultivated that audience it doesn't happen overnight and it doesn't happen by accident it happens on purpose intentionally Dressed like the people you want to attract I Like to provide purposeful services I like to say that my haircuts help you land the job close the sale and get the girl Kind of like a headhunter isn't it think about how much a headhunter gets paid to place you in a corporate job? Think about that. I Can help you get that job better than the headhunter Because I help you make an impact in the first three seconds That headhunter will do a an hour and a half interview with you and drill you doing a like an interview a You know practice interview kind of thing Oh, really? Who was it that Yesterday said I guess it was it Ross that talked about When you go fishing Do you put the food that you like on the hook? No, you put the you put the bait on the hook that the fish likes. I got into birds about ten years ago bird feeders bird bath Bird houses in my backyard and I discovered There's no such thing as one bird seed fits all you want to attract bigger birds you put in the sunflower seeds You get the beautiful cardinals you get the blue jays You want to attract songbirds you put in the the thistle seed the pretty bright Finches and I have different bird feeders with different birds What do you want to attract in your life? Use a different bird seed you want people to have a different opinion of you Switch up your style and make sure it's a purposeful style. Do you want to land the job close the sale and get the girl? Switch it up. It works Number three and this is a theme in this in this movement with this audience and in this world Be the best version of yourself. You've probably heard that 20 times already in the past few days It's a common theme in my world. It's called optimization Optimization means tuning the nuances that communicate strongly How can you be the best version of yourself Richard Cooper? Where is he? Mentioned about putting the proper fuel in your vehicle. You're not gonna put Coca-Cola In a Ferrari, you're gonna put the proper fuel to make it run properly The proper fuel in your body is gonna make you run optimally No pings and dings and all kinds of Okay, you've all put cheap gas in your car. Why would you put cheap gas in your body? You want it to run optimally? That's being the best version of yourself my optimization in my industry is called what I call The holy trinity of handsome and for most of the world handsome is defined as people like George Clooney John Hamm who plays Don Draper Ryan Gosling David Beckham Ryan Seacrest clients of mine all sat in my chair I Know a gal that likes Lyle love it. She says he is sexy I look at Lyle love it, and I go whoo Jesus hide all the hide all the damn mirrors all right But I saw him in concert, and I'm like damn and I'm a straight dude, and I'm like damn he's He's kind of got it going on And it ain't about his face It's about something that he possesses He's different and he's got it together. I had a client that when he was two years old He had brain surgery a scar from one ear to the other they peeled back his scalp Did brain surgery sewed it up stitches? He had long hair obviously because he had a zipper going from one ear to the other He chose me. I helped him hide that scar for many years one day. He came in and said I want a short haircut I Said you sure you want to do that? I Goed you realize and he knew what I was getting at I said your scar is gonna show and his words Because I'm a student of everybody His words changed my life. He says I decided to embrace what makes me different You don't have to look like George Clooney You don't have to look like Ryan Seacrest Ryan Gosling David Beckham John Ham you don't have to you don't have to have classic handsome in order to be handsome Embrace what makes you Different I work with people's facial hair Son of a gun some people can't grow a beard. You know what rock whatever you got Rock whatever you look at kid rock Can't grow a full beard. Do you think it looks good? I do Look at Bob Seager in the 70s. Remember the night moves album kind of like a half-ass Goatee-ish kind of thing. Is he any less cool because he can't grow a full beard? Hell, no, I Still listen to Bob Seager music Act confident handsome is about confident. It's about the nuances that are communicated through your confidence You'll get the positive results and the confident man's reward when you act confident I remember years ago. I was working volunteering at a drug and alcohol rehab and they were On probation they had to be there and they had to sit up straight and they had to take notes and they had to be awake one guy Was in the front row like this. I found out after my talk that he got some kind of negative write-up or something like that and I'll never forget what he told the counselor who wrote him up He says I was just resting my eyes, man. I wasn't sleeping Dude, but you looked like you were sleeping. So you got the sleeping man's reward Act confident even if you are not and you'll get the confident man's reward Do you hear me? You'll get the confident man's reward It's not about It's not about You know, I'm an introvert. I'm not good with people. We'll keep saying that just keep drilling that thing into your head that you're not Confident and that you're just an introvert Who gives a shit about that? I don't act it if you're not confident take acting lessons because no one will be able to tell the difference if You are or aren't unless you tell them You got it the holy trinity of handsome. I used to give this talk to women the holy trinity of beautiful Number one is smile your teeth Your smile is the key that unlocks doors to success. You get more done with a smile than a frown But we look at magazine ads of people standing like You know not cool your smile opens up doors of opportunity not smirks a Smirk is a smile with no teeth You don't want that who smirks? People who are up to something People who have something to hide who smiles people who are open People who want to hear what you have to say Teeth must be white There was a time when you'd have to pay seven hundred to twelve hundred dollars to have white teeth Now you can go to Walmart and get a teeth whitening kit for seven dollars Teeth need to be white Teeth need to be white Teeth need to be tight No summer teeth you guys know what summer teeth are right some are here some are there Teeth need to be white teeth need to be tight and teeth need to be bright I know from the acting world and Working with many models taking a little bit of Vaseline on your palm with your hand and rubbing it across Because it reflects the lights and makes your teeth look whiter and brighter That's a miss america tip Your smile is the key that opens up doors of opportunity skin The only thing you need to know is clean it and protect it. Which means moisturize. Ah, that's too chicka-fied All right, mummy Your goal is not to race to the bottom and and have a race to ugly all right Lyle love it damn it moisturizes his face clean your skin use a cleanser Not dial not irish spring. I know it only costs 99 cents or a dollar 29 get a cleanser that doesn't strip the natural oils off your face Protect it with a nice moisturizer And then the third item of the holy trinity of handsome is your hair if your hair skin and smile Could talk What would it say? Let's see for most people For most people their hair skin and smile Says this this old house You don't want that When you walk into a party or a job interview You want your hair to sound like this Got it All right You Remember name that tune Two notes bam bam. All right That's what you want your skin hair and smile to do You don't want someone to go Is he or isn't he handsome? You want them to go wow There's no Mistaking led zeppelin When you hear them Am I right? There's no mistaking it No mistaking it And there's no mistaking handsome Now Handsome and masculine go hand in hand. That's important What is masculine? I got into an argument with a guy on Instagram my instagram is at georgia bruno And he said well, didn't you let your daughter Put ribbons in your hair and paint your nails when she was a little girl. I'm like no like no Like what the hell is that all about? I'd be like no honey. I have three kids a 21 year old daughter an 18 year old son and a 14 year old son No, I didn't no honey men don't do that Men don't do that Girls do that go to mommy mommy will will do that with you But I won't I don't play that game What is masculine? It's like pornography. I know it when I see it I know it when I see it People say define masculine. It's got nothing to do with muscles. It's got nothing to do with tattoos and beards and tough guy But you know it when you see it, don't you? And so do women So don't hide your masculinity Don't confuse masculinity with asshole either You hear me You can be a gentleman because I said to you Treat a man like the gentleman that he is even if he doesn't know it yet You are in a unique position in your life To teach and be taught you are in a unique position Even if you are I know there's people here who are divorced a long time me 14 years divorced And people who've been divorced a week the guy that's divorced a week is an expert Undivorce to the guy Who's been divorced for a day? You have something to teach everybody What can I teach? I have nothing to teach anybody. Yes, you do You're smarter than people in something something So what's the best haircut? Let me tell you this there's the best haircut and then there's the best haircut for you I had an asian guy come sit in my chair once He says oh, I I want to show you what I want here. I said okay All right, and he pulled up a picture of Brad Pitt I said dude Dude Let's let's just google the phrase handsome asian guy and see Handsome asian guy haircuts. All right I'm a stylist not a damn magician I practice haircutting not voodoo So let's get realistic with what we want. You have to do the best with what you have Do the best with what you have So let's talk about the best haircut for you. It's based upon many factors your face shape If you have a round face You can counter that roundness With a square beard a more angular beard I take all these factors into consideration When I am working with people Do they do that at hair butchery? I don't think so Does your barber or stylist do that? Probably not most likely not Why do people come from seven countries and 17 states to philadelphia? To get a haircut and a damn beard trim From me Because I spend time with them I explore what they want I give them purposeful haircut. So remember I I like to brag that my haircuts help you Get the job close the sale and get the girl length of your neck Some people have long necks. Some people have shorter necks if you have a beard And you like to line your beard up Here's a little guideline If you have a longer neck You find your adam's apple your bottom line is two fingers above your adam's apple If you're a stockier shorter guy One finger above your adam's apple And don't go up. Don't make a u-shaped go straight across Because you want that hair that kind of kind of goes back underneath your ear lobe That's like the balls Of your beard Don't castrate your beard guys I've seen so many and you know who you know who perpetuates this is friggin stylists You go to a girl. You sit in a girl's chair. She knocks that off right away. Oh, it just takes Like shit. You just took my balls off Don't feminize your damn beard god gave you a beard Rocket and rocket properly all right Density of hair some people have thick hair some people have not so thick hair Do you like the nice way that I said that not so thick hair? Four coarseness of hair Coarseness is literally how coarse or soft it is I it was funny when I had a black beard When I started going gray the gray was like wire like it was like, you know, I'm like damn think You know like in bugs bunny when they pull hair out it always goes think What is that like a piano string that they that they do or like a string on a violin think and I was like crap My gray hair is like has a different structure. It's different than my dark hair There was a time when I had dark hair like many of you young guys And what's interesting is as it turned gray my entire beard turned gray I thought oh, I'm gonna have this big coarse beard now when I have when I have a big beard It's soft as silk Soft as silk When it was a little bit longer people would come up to me like I'd be sitting in a bar This little rock and roll bar that I go to And try to be incognito And a chick would come up to me and say Stay thirsty my friend I'm like, yeah But here here's the deal when people say that to you When people say that to you when a chick says that to you you got it like You guys that have beards you got to act like it's the first time you heard it like Yeah, that dosseki's guy. Yeah, I get stay thirsty my free. Yeah. All right. Okay, cool cool I don't go out the cars often but when I do It's with you And then when it got longer Chicks would come up and say I've been a good girl all year And I come to realize that was like santa. So I went from cool to santa And I'm like, okay, this is like getting not cool now And then when it got to be Gandalf And it people started opening doors for me. Here you go, sir. I'm like, oh, thank you I had a new I had I had a new neighbor Move in and I'm out shoveling my driveway because I live in the I live in hell You didn't know hell has snow. Did you It does you've been lied to all these years hell has snow and it's called Philadelphia And if you live north of that You're in a deeper level of hell And I was wearing a hooded sweatshirt I call them hooded sweatshirts not hoodies. I just want to make that clear I call them hooded sweatshirts I had a hooded sweatshirt and I'm out shoveling my driveway and the new neighbor who's 65 years old now My age I'm closer to 60 than I am to 50. But here's this Old guy coming up. Oh, sir. Now here I am with the hooded sweatshirt on and a big white beard coming out shoveling snow In the dark What do I look like? I look like I'm 90 I'm gonna go get my shovel. I'll I'll be right back. I'm gonna help you with that And I'm like, I I'm really young I'm not as old as you think How you look is going to determine people's reactions towards you So I enjoyed Gandalf for a while I'll never forget when I took the beard off And I saw the neighbor. He's just looking at me. Motherfucker You're not an old 90 year old fucking aqua lung How you look is going to Have an impact on how people treat you Five the growth pattern I look at your growth pattern. Everyone's got a swirl, right? What do we call them cowlicks? Everyone's got them Mostly everybody. Richard Cooper doesn't have one So but he's got a bad ass. Look, he doesn't need a cowlick So here's the deal When you go to a barber or stylist and they are cutting your hair And they take clippers to your cowlick You might as well just wait two months For that sucker to grow in because you're gonna end up like with like this rooster tail kind of thing If they're not cutting that cowlick With scissors and they're cutting it with clippers. You're getting jacked up They better pay you instead of you paying them That's why I like doing scissor cuts as opposed to clipper cuts. I feel that scissors create For me clipper cut. This is just my personal preference Um, remember that kid in the sixth sense. Remember that that little boy who said I see dead people I'm kind of like him except I see bad haircuts so two blades and 48 blades Clippers, uh, the blades are moving at 16 000 rpms And once hair is off you can't put it back on it takes off hair really really quick and with scissors I can pay much more attention to detail as a matter of fact I used to brag that my hair cuts last longer because they lay They lay nicer when you cut them with scissors I think clipper cuts have like a mowed lawn look I got a lawn Nazi across the street from where I live He mows his lawn in three different directions. He goes this way He goes this way and then he does that diagonal thing. I'm like really dude for real And to me that's what I see when I see clipper cuts. I see the mowed lawn And then then the half-assed detailer. Well, we'll just cut those sideburns You know The best stylists in the world Don't do that When you know when you put a line in When you make a perfect line somewhere In about three days and when that starts to grow out it looks like shit I like to cut a cowlick I'm going to show you just in a second here Excuse me one second while I go and get a little head All right What were you thinking? Dirty minds Most people have their cowlick right here So what I would do is if if this is a dude in the chair I pretend there's a wagon wheel And the hub which is the center of the wagon wheel goes right in the middle of that cowlick So I take my comb and scissors and I go up each spoke And I lift up as I get closer to that hub And that and that lays very nicely that's important that they do that if they're just like You end up with a rooster tail like I said for a month This is Dirk Diggler right here I I left this in the bathroom Now I trep I travel with with severed heads And this even scares me at times. I mean honestly, it's a mannequin head that helps you style That's what we use to practice haircuts if I come up with a new style Like this guy started out with a beard down here and a and his hair was down here Looked like an old testament prophet And he ended up with this which is one of my latest styles But what's interesting is wherever I put if I don't put this If I don't put this like jihadi hood on him or antifa This If I don't put this pantifa hood on him Uh I could have this in my house And If I'm doing something and I see this out of the corner of my eye it doesn't register to my brain as Cosmetology mannequin head it registers in my brain as severed head All right, so All the heads that I have around my house scare the shit out of me all the time So I got to cover them up So I was blow drying this dude's hair up in my hotel room and I put it On the uh the vanity in the bathroom and the Maid supervisor came in And she's I'm just checking to see how how the girls are doing and she walked past the bathroom. She goes Like that. I said I'm in the hair industry. She goes I said don't worry about it. So it just it always registers as severed head It helps more like if you put ketchup down here and just like put it on the side Or hold it up like this, you know Color pattern is important everyone everyone uh people say uh I want my hair to turn gray like you and I said well Okay, how did your mom and dad go gray? Because you're going going to be a blend of how your mother and father went gray If they have it or if you can remember see pictures of them whatever Um Lifestyle and career the guy that wears a hard hat every day. I'm going to cut his hair a little bit differently People who wear hats all day long I can I can feel their head and feel you know like that band inside of a hard hat I can feel where that thing is. It's like a permanent groove In their head If they've been wearing hard hats for 10 years 20 years. So I have to take that consideration There's the baseball cap P all baseball cap I always put baseball cap on And I'm always making sure that I take it off before I get the groove the baseball cap groove in my head So that's part of your Lifestyle and career consult. What do you do for a living? That's important. I want to make sure that you Um Look proper for your career and your lifestyle. I like to give people And your barber or stylist should do the same thing should give you Two to three styles your every day monday through friday nine to five style and going out and having fun and going on a date style So you should be able to Have multiple purposes For your haircuts never get a type of haircut where you're locked into just one style one look It helps you be less bored with how you look and less bored with um With what you're doing and just less bored with yourself Uh commitment how much time are you willing to commit? Are you a blow dryer guy? Are you willing to spend five minutes? Blowing your hair in the direction that you want it to go in I can make I I don't care what direction your hair is and I can make it stand up straight with a blow dryer And the type of blow dryer you should get should have a cool shot button on it Which is just a button that turns off the heating element Garden hoses in the winter are stiff, right? But they're flexible in the summer Hair is like your garden hose Heat makes it more flexible the cool shop button freezes it quote-unquote freezes it You want to make it stand up in the front a little bit blow it up with warm air Hit the cool shop button for five seconds. It stays up there When you learn to master that cool shop button you can create any style you want Okay How should you blow dry your hair? I like um Get out of the shower Dry yourself off towel dry Go get dressed come back in front of the mirror at that point your hair is 80 dry 20 damp. That's a good That's a good time if you if you style your hair start brushing it and combing it Um Before that time then you're damaging hair, you know wet hair stretches one One third long if I took a hair that's this long and wet it I can stretch it this long when you stretch hair it'll break You know what hair looks like if I had a if I had a telephone pole here And I put roofing shingles on it. That's what your hair looks like under a microscope. It looks like shingles That's called the cuticle When those little shingles kind of come up and start splitting away from the hair. What do we call that? Split ends So the idea it's like how many here of cats You got cats do you ever do you ever You ever pet a cat's tail Or pet it the wrong way That's what you do to your hair When you pet a cat's tail the wrong way it sticks up It's not sleek and smooth. That's why we need to Make sure hair is dry and not vulnerable and not stretchy And you won't damage it So how much time are you willing to commit every morning? Are you just towel dry and get out of dodge in the morning or do you want to spend five minutes? It only takes five minutes to optimize your style or learn to do that On a date friday night saturday night when you're going out women notice the difference Commitment to style Because You're into purposeful appearances How committed are you? To your purposeful appearance Okay, like that lead zeppelin song Just like the lead zeppelin song Your haircut does this Okay, it does that you knew that song after two notes People know who you are In a second or two I said three to six just to be nice to you, but people formed late opinions With two notes They size you up quickly Remember there's drying your hair There is application of product and we do that whole Wagon wheel thing a lot of guys will just put pomade paste or cream on their hands and put it through their hair Uh-uh, you're only coating one side of the hair what I want you to do when I got a guy in the chair And i'm applying product after a haircut I put it I go up each spoke of the wagon wheel and I get it through his head And make sure it's everywhere and then I will do the styling remember application of product and styling Are two different activities super important And then finally the last thing the proper product Not everybody should be using It's a product out there called fiber Some of you have seen it American crew makes it it's a great product, but it's not for everybody There's products out there like lay right and rusell And all kind don't and don't use a girl's products on your hair a lot of guys Will just use girlfriend or wives products uh-uh Get your own products Man up will you Get your own products And don't use the purple blow dryer Get your own diamond pleat What do you look for in a stylist or barber number one open mind? I do consults by phone and by skype People say how do you do a haircut consult? It's I said it's more of a style Consult from the neck up and I teach you What to tell your barber or stylist what you want You want them to have an open mind? Uh a two on the sides and a four on top is not a haircut So what are we doing today? Ah, give me a two on the sides and a four on top. That's not a haircut A monkey can do that You can do that to yourself That's not a haircut Your stylist needs uh the ability to ask questions and then listen to your answers They need to ask questions and then listen to their answers if you think that They're ignoring you go somewhere else. You're paying them for a service They need to teach you how to use product and give you two to three styles super important Super important everybody here everybody here Even like the buzz cut and shaved head guys have different styles Okay, if you have a shaved head You could go with a three-day shadow Which is a completely different vibe, isn't it completely different look than than just your classic shaved head So don't think That you have to have a full head of hair to have multiple styles You want your barber stylist to have artistic and or creative skills appropriate to the medium, which is your hair The four worst haircuts that I ever gave I remember I can still picture them where when I gave The client exactly what they wanted Some people Don't know what to ask for I could teach you what to ask for When I go and sit I like going to stylists that have a full mirror in front of me like the mirror in your hotel room and not just a a mirror, you know, that's dresser height why Because when I have somebody in front of a full-length mirror, you know what they do they sit up straighter It's a fact When you see your full form you sit up straighter wherever I go anywhere I give off vibes that i'm in the hair industry halfway through a haircut someone says Are you in the hair industry? I'm like How did you guess they're like you're sitting up straight And you're like a statue you're not moving and like I'm busted. Yeah, I'm in the hair industry So sit up straight no slouching no surfing your phone your smartphone while you're in the chair Let the artist do their work. Do you hear me artist not technician any monkey can be technical with a haircut And then last thing remember this You want your style to say act as if You already possess the end result. That's important I did a quick thing with guys where When I teach at beauty schools and academies I say to him I go walk outside the door and come back in And I use their price that they charge Let's say a $20 haircut show me how you walk into work in the morning. They come in like this I said, okay. I'm gonna wave my magic wand you now do thousand dollar haircuts Walk at work in the morning It's like Whoa, now isn't that something they stand up straighter They don't talk shit They look better And you know what? When you reverse engineer that in your life you start attracting those things in your life Don't wait to start Making a thousand dollars a haircut Before you start looking Like you charge a thousand dollars a haircut And that applies to every single thing that you do You want people to say there's something about that man Something about him. I don't know what it is, but there's something about him Now if you want one-to-one coaching grooming style Uh on what I call purposeful grooming email me gb at georgebruno.com I hope this was helpful How did I do? Don't don't forget my youtube channel. I would love you to subscribe It's called gray Bailey And it's me just talking shit. It's like you and me. It's on youtube. What's that? Oh and the instagram funny that you mentioned that's at george a bruno and george bruno at twitter Just google the shit out of me. I'm everywhere I dominate I dominate the george bruno's of this oh great story. There's george bruno who was a senator up in new hampshire And talk about procrastination one time. I forgot to renew my domain name and george bruno the senator who's now an ambassador to belize Got george bruno.com because I procrastinated Which really sucked But you know what everybody procrastinates So I waited two years and I knew and I and I backordered the domain because I just knew that mother was gonna forget When the date came up bam george bruno.com came back to me dominate dominate Your name On the web Get your name as a domain Get it It'll serve you well. Thank you very much guys Quick quick q&a. I'll take a couple. Yes, sir Uh Your client you talked about value and quality, but how much do your high-paying Clients come to you just because for your charisma what you have and did you work on that? Deliberately or through acting or did you have it naturally? And also a related question. How much do you have small talk with your Clients and when we go and get a haircut like you do a talk or do you want to be working on the guy's hair Let me put it this way your first question A little bit of everything i'm an introvert If i'm not in front of people or in front of the camera somewhere i'm usually by i love solitude I love being by myself Love I am my own best friend. I love reading I love being by myself So in order for me to be mr. Charisma Um Like a judge told me in custody court that mob. Oh, I can't say it because this is digital lives forever When he was giving a the custody pronouncement. He said mr. Bruno, you're personable and charismatic, but not to me I love that. I've been quoting him forever um I rise to the occasion I'm a quiet person. I don't seek attention In any way believe it or not everything that I do is a huge act so to speak uh because I love solitude And I love being by myself That doesn't mean I can't mix with people and shake hands and be the top networker in the room but uh But I do what I have to do As far as how I talk I don't want to talk a lot of shit people aren't paying me to talk shit um When people come from Seven countries and 17 states to sit in my chair many people uh I remember one place I was working while someone was waiting. They're like, oh my god I can't believe I'm I'm going to be sitting in the chair of the sultan of silver and the manager of the salon said What the fuck is he talking about? He said why are all your friggin people giddy when they get here? I say well, it's like It's like youtube thing and he's like, what are you talking? I'm like forget it, you know, but so Uh, I'm starting a thing in a salon soon called quiet mondays where all we say is hello and goodbye Seriously, I'm dead. I'm having quiet mondays where people come There are some people who just do you ever see that one like little meme that says shows a woman going? chatty barbers. I'm not a chatty guy so I just want you to get the bad. I don't want to be distracted. So I just get the best Create the best environment for myself All right, we're wrapping it up. I'll take questions outside. Thank you very much guys. I appreciate it George