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Uploaded on Dec 14, 2009
From the biggest meat producer to an ecological visionary: 1984 Karl Ludwig Schweisfurth changed his life radically and turned his back to industrial slaughtering of animals in order to promote sustainable agriculture in Germany.
On the basis of ethics, the love for nature and quality he creates the "Herrmannsdorfer Landwerkstätten" where not lower prices and growth are king, but reverence for life. In his opinion the consumer has to make his buying decisions conciously to influence the product policy of big corporations. We all have daily choices.
A conversation about sustainable solutions and the reasons that brought him to overthrow his life.