 Good morning, everyone. My name is Rahul Bellani. I'm the VP of products at JSTOR. And I'd like to spend the next 15, 20 minutes talking and sharing with you programs that you've developed to provide access to individuals who are not affiliated with you with institutions because JSTOR provides access to their content to users that are affiliated with institutions. And the programs we've developed on top of that are for people that don't have access and cannot get access through their affiliation with institutions. Before I do that, very quickly run through a little bit of recap of history of JSTOR. For those of you that might not be all familiar with it, we were created back in 1995 and our intention was to help librarians and libraries deal with cost issues related to shelf space. Libraries were hosting and holding all back runs of journals and this was taking up a lot of space. And we wanted to work with them to address that challenge. We worked with publishers to go back and digitize all the back files, full runs of all the back files that were on the shelves and make all of that content available online for users to access. Once all this content was made available for access to the users, the librarians could then take that space and reclaim that space and repurpose it for other things. We launched the JSTOR platform in 1997 and by platform I mean that was the service through which users could come in and access information and access content. We launched that with all these journal back files back in 1997 and since then we have added some current journals, we've added books, we've added primary sources and we continue to keep adding more content into our JSTOR depository. A little bit about our mission, it might seem that we have changed a lot over the years but we still remain very close to our mission which is to expand access to scholarly content while preserving the academic record. So we do this by working very closely with our users, understanding their needs, understanding what is of most value to them and then developing solutions that best serve that need for our users. We also, in doing so, we also help publishers who share their mission of expanding knowledge and expanding accessibility to their content across the user community so we help publishers as well. Over the past 20 years since our platform has been live we've been pretty successful in sticking to our mission and accomplishing our mission goals. We've built our reputation by really providing high quality digitized content to our users. Today we have over 10,000 institutions worldwide that participate in the JSTOR program and in the repository we have content from over 1,200 publishers that represent over 2,000 archival journals, 50,000 books and research reports and like I said we keep adding more and more content into these repositories. Last year we had about 175 million accesses of content on our site so users coming to our site and getting a downloaded document or whatever, it was about 175 million of those. Our business model, pricing model is very flexible to encourage very wide participation so if you're a very small institution somewhere that cannot afford a big price tag we have a different pricing structure and a different pricing model compared to a big institution that has the resources and the funds to support us so our goal is to expand as much access and availability and it's not driven by pricing and we sort of make that available widely. Access to JSTOR traditionally has been through your institution we make it very simple for people to access JSTOR if you are affiliated with an institution and if you are within the institution's campus you don't have to log in, you don't have to do anything you just go straight in and you start using JSTOR but we found and we heard from people that were researchers that were not affiliated with institutions and they wanted access to JSTOR as well so that's why we developed these programs to give them access even though they are not affiliated with any institutions there are four programs over the years that we've developed I'll talk about the Register and Read and the JPASS program in detail at the rest of this slide, I mean the rest of this presentation. This slide over here is the page that somebody gets if you're not affiliated with an institution so you do a search on JSTOR, you find something you're looking for, let's say it's this article it gives you information about that article and then it gives you these little options to access those articles you can do it either for free, for read only online and that's the Register and Read program, I'll talk to you about that in a second you can subscribe to it for $9.99 a month and that's the JPASS program and again I'll go a little bit deeper into that or you can download just that one article for $11 and that's the publisher service that we have, that price is set by the publishers and they decide, so every article has a different price over there and the publisher decides what price to put on there and we just are the platform through which the user pays that price and gets the content and it's really a publisher service and it helps the publisher sort of get more content out there so that's the page that sort of people get when they're not a subscriber to JSTOR the first program I'll talk about is the Register and Read program this one was introduced back in March of 2012 it's a very very simple program, we have something called MyJSTOR you come to the site, you create an account for free for MyJSTOR and as soon as you do that you have access to three articles every two weeks for free, that's it, I mean it's simple there's nothing more than that, nothing less than that and that's what you get what you don't get is downloading privileges or printing privileges you cannot download or print an article but you can view three articles every two weeks on the screen how is this program doing so far so in the first three quarters of 17 we have about 1900 journals that participate in this program so almost all of the JSTOR repository journals are participating in this program we've had about 1.6 million people use this program and more than 4 million articles have been viewed through this program so it's been a pretty successful program year over year we've seen a 5% growth in this program and a lot of people come back to it so we track how people are using it, how much people are using it and we've seen a significant portion of people coming back to it so that's a good sign so the value like I said is really this program is available to anybody as you remember I said this was a program for people not affiliated with their institution so they don't need to be anywhere around the institution they can be at home, they can be doing research anywhere else they don't need to be affiliated with their institution, they get access to this over and for the scope of the content over 60 different disciplines 1900 journals so it is the wide breath of content that they get available for their use the downside though is this what I just mentioned which is limited access only 3 articles every 2 weeks and you cannot download or you cannot print so to address that we developed another program called J-Pass which is an annual or a monthly subscription for a fee where you can come in and that gives you unlimited reading so that limit of 3 articles a month every 2 weeks and all that stuff is gone and you get a fixed number of downloads every month or every year and that's a big number where we've seen that people rarely hit that number so we've given them that flexibility of number of downloads and number of views through this program what we've also found is that giving access to people is not enough by itself we also have found that people want some tools so we've started to develop some basic tools things like site this item or create a list if you're doing a research you can create a list of articles based on the research topic that you're doing and then you can take those articles and publish, sorry, create an outline so you may be doing a paper and that outline can help you get started on your paper so these are some of the very basic tools that we've created and this all came about in our conversations with users asking them what would you like to see on our site apart from just getting access to the content and these were sort of the immediate things we heard and we've developed those kinds of things as far as how is J-Pass doing, again for the first 3 quarters we've got almost everybody in our archival journal content in participating in there on any given day we have about 4,000 active subscribers and I say 4,000 because it's a monthly subscription and annual subscription so some people cancel out, some people sign up but on an average we have about 4,000 active subscribers and what we've seen this year very successful is about 40,000 euro growth from last year so you can see on this chart these lines and it's been a very successful program for us as far as lessons learned I'd like to end with just giving you a quick recap on what lessons we've learned and what we are doing in the future so one of the biggest things we've seen is an increase in customer support needs right so with an institution model the librarian is the person all the users go to so if they cannot have easy access to something or if they need help with doing a search or whatever the library is the place to go to and we then hear from the librarians and the librarian is then representing a big group of people with individual access that's not the case those individuals don't have a place to go to so they pick up the phone and they call us directly and that has increased dramatically so we have a very small group of user support people of only 12 and two of them are dedicated just for this individual program and just this year we've seen or over the last two years we've seen about a 70% increase in those calls and when we look at what those calls are they are mostly administrative calls they are things like I forgot my password or what is my username or I didn't get my invoice or can you send me an invoice I mean those are kinds of things we don't hear at the institution access level because all of that is happening behind the scenes for the user these are real questions and real things that we get calls for so we have to spend time there and that was one thing that I don't think we were expecting it wasn't something we were prepared for we also have seen increased marketing efforts and this is by our choice we have decided to up marketing efforts you know people sign up for this thing and then it's need based and then they forget about it they go away and our marketing group reminds them when we see them not using it we reach out to them we remind them of the service that they're subscribing to so that they can come back and use it more we have newsletters we have surveys we have a whole bunch of things the marketing group does to sort of remind people but also to learn what's missing and what can we continue to develop and what can we learn so that we can develop this program further and then just general research queries you know how to kind of do things again in an institution environment the library and the librarians are providing those services in this environment like we've had to host webinars we have training videos and so on so forth on our site to point these users to and say that okay this is how you can use the services this is what's in the service and so on so forth we are also through this program reaching new markets if you remember I said this is access for people that are not affiliated with an institution many many users outside have research needs they don't have to be academic focus they don't have to be affiliated with an institution and what we're finding is we are able to find these new areas so couple examples local historians authors people writing fiction novels and things like that we're finding those people coming and becoming subscribers to the J-Pass program because they have a need to do some research as they're doing their work we also have partnered with societies societies participate in the JSTRO program they give their journals and content into the JSTRO platform and we offer and discounted annual subscription to their members and that program has been reasonably successful and we want to grow that more what we also have heard from users is accessible access options you know people want a very short amount of time I mean that's what led us to doing a monthly and an annual because some people are very project based they have some research they want to do it for a month or two and then they want to move on so we created the monthly option and the annual option what we've also found or what we feel is that price will be a barrier on people more people signing up and our goal is not really to make that much money of course money is good but we don't want to make that money it's to improve access and to broaden the access so we're right now we're running an experiment where we have half the price of the monthly and the annual subscription that experiment's been going on for about 45 days now and we've already seen about a 40 to 50 percent increase in the number of sign ups so we are going to continue to run that program for another couple of months and then with three months of data we will go back and analyze that data and figure out if that is something we need to do on a more permanent basis so that was the point of that first bullet there but what we want to do next is really continue to engage with our users everything we do is to help and get value to our users and we will continue to do that it's the way we work we engage with them we learn from them we observe their behavior we observe their activities and from that we understand what the unmet needs might be for these users and then we want to develop solutions for them so I mentioned the price change one we also believe in tools and we want to be developing more tools this past two years when we've developed the my list and the outline builder we've seen we've seen the activity dramatically increase on our site and we want to see more of that so we believe that people want to collaborate between themselves and we want to create tools that help two users collaborate between themselves and engage between themselves on our platform and we can be the facilitator so we have to think about what those tools look like and what we need to develop over there JStore and ArtStore recently got together so we now have content assets we have more than just journals we have art we have books we have primary sources we have research reports all of those kinds of things the JPASS program right now is just for journals so we want to see how we can expand that service to include other content types not just in its silos but also across it so a researcher doing a research might have need for content it doesn't matter what type of content it is text based image based so on so we want to try and group those together and leverage that and then we want to continue and look at new markets so in a couple markets we found our groups of people that have shown high interest we believe that there is a corporate market that might value the content that we have and could access information through them so we want to make that available so we want to explore new markets there as well so those are sort of quick thoughts on what we have done so far how well the programs are doing and what we hope to be doing in the future this year we don't we don't think too far out we look at 8 to 12 month windows and these are all the activities that we hope to do within the next 8 to 12 months to sort of grow these programs even more that's all I have I'm happy to take questions anything that you want to know I'll try and answer them if I cannot I'll come back to you with some answers