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Uploaded on Aug 22, 2011
midem academy 2011 - Course 8: Expanding Internationally & Overcoming Cultural Barriers
By Carole Donada, Professor, ESSEC (France)
The session will present an overview to international collaborative strategies: how to develop alliances and partnerships to expand internationally, what are the benefits and limitations of collaboration, how to work with other cultures and how firms can enhance their chances for success at an international level. In association with ESSEC (European Business School)