 Business to business marketing is always challenging area although I think it has tremendous potential challenging because when you want to do business to business marketing at some level of scale then you really need to have proper systems, infrastructure and processes in place. I think the if I may say from the shortlisted entries that I saw we did not have a wide variety to choose from and I must say many of the entries that we saw actually were not focused on India and we thought since these were the Indian marketing awards you know we should reward activity that is focused on India. Also noteworthy I think is the attempt of two entrants to sort of trying to build a relationship with their relevant community launched a kind of an award and a continuous dialogue with the community which I think was particularly good perhaps not for the first time nor innovative but I think they seem to have done a good job in establishing a relationship with their own community and also trying to establish some kind of a leadership status within that community. So that was good I think well let us see who wins now.