 here. Awesome. So is that a starter one I think it was? Man no it's no it's 70 actually is it 79? Well that was a monthly annual. Gotcha. Yeah just go with the monthly one. Yeah that's fine. Perfect. Just get started here. Yeah actually not pay today. No one to go. Where's the trial thing here. Let me um yeah perfect. Okay let's try that again. Start trial. There we go. Perfect. Okay perfect. That's a little better. There you go. Let's take all this fun stuff in here. And you can actually um stop sharing because I think you're gonna have to put in a card for the one dollar. Gotcha. Alright on this. Okay perfect. So here you want to you want to put yeah I guess you could you could put your business name right there or you could put your name but I'd probably I'd probably go with your business name. Yeah I would too. However it might be it might be too long but let's let's try it. Yep yeah um we're going to do that. That'd be great you could do that. Passwords. Okay so access your card to your account. One thing scroll down real quick. One thing I want you to do before you click on that one is scroll down this one register for the Q&A because that's going to come in handy. Um if you can't make it live they they send you the replay so that's a one hour just Q&A call the cartridge support team they go live screen share just like this and and you can just show up and ask any random question and they'll walk you through it. That's a really cool support. You're gonna always have me like we can always you and I are always going to be able to jump on a call um however you can always jump on that as well Tuesdays and Thursdays and you'll learn that. Actually register for that right now. Yeah go ahead and register for that now. All right let's see a click down here. Yeah there you go. There it goes okay checking availability. Select date. Thursday. You're not working at that time. Yeah you could you could just as long as you register they'll send you the replay so just gosh try to watch the replays when you can you'll learn you'll learn a ton. Well that's uh so that's actually errors I want a timer. Actually convert to another click there you go. That's how I want to do. Gonna actually work here. Perfect. Oh three o'clock that's just fine then because I'm at that time. Oh good good. I would say Tuesday or Thursday. We'll do Thursday. I slept in my times and central times. My first name. Perfect and then um head back over to the to the to the welcome one. Yeah there you go and then scroll down and um actually you're really on Facebook right or are you? I am. I'm on Facebook quite often. Okay perfect yeah join the group then go ahead and join that and there that's a group of over 20,000 you know people just like us trying to capture leads using cartridge so jumping into that group here and there is always always good as well. You can always ask a question and you know people will reply with an answer. Yes sure I'll be kind I guess maybe. Oh I know I hate speech come on just find that all right. Awesome okay so now we'll go back over to the welcome tab and then let's just jump into let's jump into the actual account you can um yeah scroll up there you go just um actually yeah you could check your email real quick because I think they sent you the password unless you set up a did you did you set up a password? Yeah Cartra that's the Cartra community call so okay I'm just going to just access your account click on that one should we just do this here I'm guessing yeah it's already there that's good click perfect yeah a funny story there is a I guess I agreed to all that I guess probably okay yeah that there is when I first was getting my business name and website set up I typed in humble home inspection and go daddy and I was able to get that website just fine it's like all right sweet and then I got the LLC for Wisconsin and I typed in humble home inspection LLC I got that just fine and then I that's probably a little bit later that I found out there's another business called the humble home inspector no way and he's in Milwaukee I'm in Waukesha so we're only you know 30 minutes apart oh wow but uh he wasn't very happy with me for a little while no man he actually had uh an attorney of writing me emails saying I should cease and this and desist no way because it was like a trademark infringement I was like well trademark what the heck are you talking about so I looked on in Wisconsin there's a you can for I think it's a $15 fee you can trademark your name and that's what he did and he thought it was a trademark infringement so I was like well I'm just going to go trademark mine quickly just to see what happens and that went through two that was accepted so I haven't heard anything from since and that was like in April or something like that but I was like I was I was all out of source thinking I was gonna have to change my name or yeah I was gonna get sued or something like that and but I think that all kind of died down and hopefully he's you know I guess okay with it now and I don't care if he has a similar name to me and we're both home inspectors in the area which is kind of yeah it's a similar name but it's different enough I guess so right but but as you as you kind of just play around with it and jump in there's really only a few things that you'll ever really need um just like pertaining to the left hand side so in your case you'll be you'll be focused on my communications which is your email auto responder and your list so as people go and download your inspection guide they'll be landing on a list and that's manageable through through my communications and then the other tab you'll be using often is my pages that's all the different you know landing pages that we'll be able to to to create but the cool thing about Cartra is there's so many of them that already done for you like that's the cool part is that there's so many templates it's not like you have to create a website from scratch there's templates that's nice go off the template and you'll create something awesome and then my forms the form is the actual just like when you set up your 14-day trial you entered your information that's a form so there's a there's a form on every landing page whenever you go to any landing page you know you'll enter your name and email that's a form so that's my forms right there to the left and then my videos if you ever put videos on any pages like not videos for your ads but videos on a page then you can you can upload the video to Cartra and then you can tie that video to a page I use I use videos on pages for emails so if I send out an email and if it's a video I'll either use my YouTube video to put it on a page on a Cartra page or I'll just hope upload that video to Cartra under my videos and then just access it from from inside of Cartra but that's for videos and then and then my calendar that's pretty much it like that's those only ones that you'll really pay attention to my products you don't need that that's all for like digital products if you're selling you know courses or or book or ebooks things of that nature that's really just my communications my pages my forms my videos and my calendars okay so what we'll spend time on today is is making sure that our pixel is on these pages so that's the most most important let's click on my pages to the left and then we'll click on the green one let's click on the green page that there you know yeah so as we come into here you'll click on that and you'll have all these different options on the left now you can you could you could choose any of them and and create something but it's really in in in your case it's really just as simple as a two page website it's all we're we're going to need really is the landing page and the thank you page so in that case you can go with you can go with squeeze pages and inside of squeeze pages we'll find a bunch of different templates that we can kind of just create create you know around so it's kind of and all the colors all the text the images all that stuff a lot of viable we're going to yeah we're going to be able to change all of that stuff so it's really just kind of and you can click on it and it'll open it up even more so if you preview actually if you preview hey hey um yeah so that's the actual yeah there you go right so the color all that stuff we can change all that stuff but it's really just the template the layout um and so that's that's kind of more of a full full more more a full web page um in your case you just need something simple like you need something like maybe maybe maybe like that one like for example click the preview on that one they come here um maybe they read a few reviews below maybe you put an image below and then at the top you know there's their name and number then they click the orange button to download the the inspection guide but again this is all going to be personal preference like whatever layout you know works best for you and then and then at the same time we can delete everything so you can if you just wanted the top part of that page we can we can delete everything below it and then work off of just that top part um in fact that's that's as basic that's as simple and as and as basic and as as effective as you kind of want a landing page just that top part and all this bottom part is I mean it's cool but it's really that that top where that cliff right where that image ends like it's really just that part that you need as far as the landing page but then there's other examples as well so yeah I like simple yeah simple let's see if we can find something but at the same time we're going to be able to delete everything so we can make it as simple as we want okay cute girl oh yeah even that one right there right yeah see that's that's too bad that's simple and powerful right there that's a that's a really simple one right there um what language is that that's just that's no that's just the just the template so that's just a that's where you'll put your text yeah we'll go in and edit and write whatever you want to write try to figure out what language that was I don't even think it's a language it might not be kind of like French maybe I don't know yeah I don't even think it's a language actually yeah I guess not everyone else has had that one's got that one's got real language up there but this is all whatever that is don't know all right yeah nice simple design will be the best I would think that you're still there yeah oh there you are okay yeah that one that one's simple too cool cool cool preview yeah see so just the top part we can use just the top part if we want we can delete everything else yeah nice so you want me to choose one of these things yeah all right what's a good one and then there's there's there's um I mean there's all kinds to the left you know video sales pages thank you pages we can it I mean we can really choose whichever and then just build around it and then you got like even for your actual web page because or your website the one that you currently have yeah like if you if you score to the bottom to the left you have personal branding like I could easily help you like duplicate your existing website and you can create it all instead of here watch click on personal branding there's a bunch of templates under that but this is more for like a website like if you want to build like multiple pages what we want to focus on is is a landing page just just one web page but in here there's different templates that can that would actually you know be good for a full-blown website gotcha gotcha you have probably just need a simple like landing page I would think yeah so squeeze pages um well we'll go back to the girl over here she looked fun yeah perfect so let's work with this one and what we'll do is we'll hit the red x hit that one and then let's click on select or she'll go down to it there she is hit select and then back up to the top and then you'll launch hit the green button okay perfect so we're going to give it a page name so call this one you know your opt-in page your landing page your your um yeah landing page and then and then the category we'll start putting everything in categories so just go in um click on click on um click out of that and you'll see manage yeah manage category yeah click on that and let's just create a category like this this is going to be under your you know your inspection guide or however you can remember it inspection or perfect inspection guide perfect and then hit done okay cool so now we'll hit the drop down find that one and throw it in that one perfect and then um the site you can just hit the drop down select site and you can go no site in particular perfect and then create okay cool so now now we're in the actual builder so this stuff is super simple man obviously you'll you'll you know take it'll take a little bit of time to get used to but it's it's very simple once you get the hang of it it's really just a lot of it is drag and drop you'll find different like components to the left and then you can just drag it so hit start tutorial and then you can just kind of go through this part but um i'm going to just give you a crash course on all this so just showing you right here everything to the left so as as we go in you'll have a menu bar to the left and that's where everything is at so just next look keeps moving down we go all right let's get started okay cool so here is the actual builder so the first thing a good habit to get into is right when you come into a new page the first thing i click on is settings to the left so just like you you named the page as you set it up click on seo parameters what this is by default it brings it over to the title as well the title is the tab so just like you have all those tabs open at the top that's the title so when you go and show it and people open up that page the general public is going to see that title of that tab and i don't want it to say landing page you know what i mean so so you named it internally landing page but now for the title of the tab let's name it something you know a little more appealing maybe maybe um because this is going to be your your free download so maybe i don't know download now or free download or um you can even just give it the title of your of your company um that would work as well but anything like yeah you could you could totally just leave it at that now one thing you'll want to do also is um you want it you want to add an image because this right here this landing page is pretty much the only page that you'll ever share on social media if you do share it or even if other people want to share your page because that's how they can download theirs you know so i always tell people to share it i'll send it over to my friends have them share it you know just because it's it's it's my landing page so when people do share it on social media especially facebook there's an image that pulls so as you go and post a link on facebook there's an image that pulls if you if you share any link if you share espn.com there's going to be an image that pulls and and that's the post so here it's the same thing you'll want to add an image so go and click on that blue button below image selected yeah click on that and then um if you have an image on your computer that would probably be cool um if you don't you can type you can search you know a keyword there and it'll pull a ton of different images so be in the place of the girl over here there'd be no this is actually if if someone shares it on social media so someone shares it on social media this is just a general image that they'll see um as the post mm-hmm like watch go to your go to facebook real quick go to your news feed and just um and just scroll down scroll down let me see if i can find an example scroll down come on computer i go let's see if anybody shared an actual link okay perfect this is a perfect example right here okay okay perfect so that's the image so this guy eric actually well it's eric trump yep he shared a link he didn't he didn't watch click on the image okay so he shared an image he shared an image he just simply posted an image but if he shared a link then that link would have pulled an image as well yep so that image is what you kind of want to yeah see that's they posted an image but um yep if anyone shares your link actually that's that's an example actually yeah that's an example right there perfect so then look that's the link they shared they shared s m a r that smart url that's the link so they shared that link and when you share that link that image pulls they set up that image intentionally so if you go and share your link you want a cool image to show as well so that's that image well it would be a image of myself i know it could be an image of the home it could be it could be it could be an image of yourself for sure it could be an image of your logo it could be an image of a home type in type in homes home home inspection see if it if anything pulls up hit enter there we go so i guess you can use your stuff in there you can think you can think you can put that with you let's see if i have any good pictures here quick okay horizontal images those are vertical images got you have yeah horizontal one so that's what i got and there is me yeah those are cool i got uh this one oh yeah that's a good one where's a good one i think that's what i want i'll try that one even with you kneeling down there that's a cool one too outside of the home but yeah you can always change it i had a professional photographer come through year or two ago to just get some good shots of myself get my good side yeah cool so go ahead and select that click on the image and then confirm perfect and then in the in the description go ahead and write something in that page description at the top page meta description yeah go in right like a little description of what you guys do because that's going to show as well so does it keywords i think no not the keywords just the description like write something like whatever your slogan may be or or whatever you guys specialize in you know specializing in you know something like that um oh it's mine something like that would work perfect that's kind of my uh slogan business card and awesome such is there a space between the um of wisconsin uh it's like it's yep they're just okay perfect okay cool so yeah score to the bottom and then anytime you're in the settings like this you'll always come to that down to the green one and click apply okay perfect okay cool so we got that now that's always a good habit to get into and it's really the landing page it's really just the landing page where you want to write something you want to include an image on every other page so this is this is the only landing page on every other page which will be a which will be the second page the thank you page so after they enter their name and email and they click submit now they're going to a thank you page which is the second page that page you don't need you don't have to put an image because no one's sharing your thank you page on social media you're probably not yeah so that one doesn't need it that one doesn't even need a description um any future pages that maybe you'll put through an email or something like that doesn't need to be set up this way it's really just the landing page however every page you do want to give a title so if you score the very top that title you want to make sure so as you come into every single page from this day forward always click settings always double check that page title that that should always be you know something pertaining to the page and in this case your your your company name is perfect um you could just put that on every every title if you want actually okay so we're good that we're good we're good there now exit of that and again with with pages all you'll ever really focus on is settings which is changing the title adding an image if it is the landing page and then sections and components that's really it if you click on sections it'll just give you a drop down of everything you can add a header menu um hero section like hit click click any of them so it just gives you all these different sections and all you got to do is click drag and drop so if you that that's why what we're doing is we're just building it out with all the templates to help us so um so that's the block templates if you scroll down there's just a ton of different blocks a ton of different templates that you can just click on and just drag over and start to build out a page and somebody that I've already seen from other visiting other sites and such you see kind of countdown things yeah yeah so this is just this is just this is if you really want to get you know detailed with it but the way we have it now is perfect um so hit the back button on the block templates hit the back and then um just click on click on click on header menus like just click on a few on a few different ones that way you could just see you know what it is so again when you're building out a website either just the templates click it drag it over well drag one over for for just you know just practice sake and then drop here so you'll drop it right there and then now you have the top of a website nice so what you'll do is you'll just hover over each one so if you um and and it's really just so x out of that the block templates yeah x out of that and then um you'll you'll see if you just hover over anything you'll see the yellow that orange so that's when you'll click the pencil you'll or or the x to delete it but if you hit the pencil then it's just going to allow you to either change the text so if we don't want to call it home if you click on you first of all you could change the color as well but click on the text so we can name it something different if it's not home let's name it something different and then the link if you click on link that's where you would link it to something so if you so if people click on home then they can go to a different page so that's where we would click on link to another cartridge page and it'll simply link to a different page so that's when you really go in and start building out a page but again the basic image this what we have now the gray areas all you're going to need so to delete this top part all you're going to do is x out of that and then what you can do is you can hit that red will there you go and just x out and that'll delete the whole the whole top part so this is like a very advanced paint yeah right exactly yeah yeah you can look at it that way but it looks like it's easier to use though yeah so the image you can change out that image obviously you can change out the color of that background so that dark gray if you if you hit the red and then go to the pencil the edit this is where you'll see and and as you open up the pencil you'll see where everything is laid out so for example the color is that color right there the background color so if you click on that the background color to the left right there that's where you can change the color so if you want to go with a different color in the background you can just move that over um just choose there's your red perfect you can um apply makes sense more pink than anything but yeah that's a little bit pink so you can you can change the very there's you know you can slide it over drag it and turn it in yeah change it to more of a red you may have to keep keep playing with it pending apply assets in this page yeah so let's change that color let's let's make it a little darker bring it bring it down a little bit more let's go back over here actually that's more of a black but yeah you could play around with that fancy it looks like kind of fun thing to play around with yeah for sure and then the pattern there's that pattern different one you'll always click the green one to you know apply um dots so and then and then also if you click on background right there at the top click on background that background is an actual image so not only are you changing the color but you can change the actual background image it's actually an image so if you click on image selected it'll show you that's the image that they currently have which is that little pattern so you can always watch for the hell of it just choose the other one and click confirm the green one and then apply yeah look at that there's your there's their background and then the the image opacity you can play around with that 20 percent you can play around with that image blur that zero percent and let's see what it does to it cool there you go and that image blur yeah zero zero percent is is where you want to be yeah perfect yeah so the image blur is fine I think it looks good at 50 percent but you could you could for sure keep playing around with it but that's that's that's as simple as it gets man and then and then if you just hover over any of the of the bullet points like the check marks there so just click apply there and then let's get out of this one the configuration you can go in x out of this one so if you just hover over the paragraphs or even the title the headline that's where you can change everything so you just hit the text the t and then now you can you can reword that and just and just name it whatever you want or you know give it a few bullet points yeah yeah jump over the moon the cow jumped over the moon perfect so that's that's that's that's that's our landing page so scroll to the very bottom and then down there you get the about us contact us privacy policy so what you'll want to do is is um if you have any of those pages you can just link it you can just link it to any of those like the about us I would I mean if you don't have an about it actually you have a website so if anything you can always link it to your website yep could be that yeah you know you can do that the about us you can link it to your facebook page yep um there's a lot of things you can do yeah and then um the actual face the social media icons you can you can just hover over each one and just link it to your page see right there your your hub yeah there you go you got in there you go and then just hit the pencil and then um it'll be link and then you'll link it so anytime you're linking something outside of cartra it'll be um link to an external url mm-hmm so for example the privacy policy the terms of use if you actually have one on your website then and you can hover over it click on link and then just link it to an external url and then scroll to the bottom and then and then paste in your website at the bottom yep and then anytime I do do that anytime I link it to an external url I always uh check that circle at the bottom open in new tab I always I always do that open in new tab because if you don't do it that way then they'll click on privacy policy and they're on your new page and they left this page yep so you want to open it in a new tab so they at least they still have this page open mm-hmm so this right here it's all preference you know the colors all that stuff but that's a simple page man if you keep it that simple you're going to crush it like keep it that simple so here's what we got to do we got to um play around with this go and give it a headline later on give it some bullet points change out that that chick you know put a put a cool image of yourself or anything or something you know and then and then anytime at what I do every few minutes like every maybe five minutes every ten minutes I'll go to the top right click on the actions and I'll always save progress like I'll always do that because we've already you know made some changes I'd hate for your computer to take a shit and all of a sudden we lost everything you know so save progress try to do that often save progress and then what we'll do is we will publish live so this is how you exit a page so you save progress it's actually a three-step exit save progress that's step one x out of that and then we're going to publish live we'll publish live click the actions again the green button yeah publish live and then you're going to go back click the green one again and you're going to return a dashboard and then also right here real quick click on get the page link so by default your link will be like that humbleinspections.carch.com forward slash page what you can do is you can always edit the back end part so if you click the pencil you can always customize that back end part now once you do add a domain then you'll be able to hit that drop down and you'll see your domain down there and then you can just choose your domain and then you can just customize the back end part so that a ut one or whatever that is just going to get rid of that and and just name it something free download or something like that yeah free download is fine you can always change that so let's check the bot or make yeah hit the check check mark so here's what I'm here's what I was saying copy that sometimes it takes a few minutes for Facebook to update but let's let's see if if it pulls anything now so let's copy that entire link there we go okay now bring it over to Facebook don't you don't got to fully post it but let's just act like we are go to Facebook and and put it up there at the top yeah just go to paste it in as if you were going to post it and this is what I was referring to as far as the image let's see if it shows that's intriguing okay so here's what I want you to do go to go to open up a new tab and you're going to google go to google yeah go ahead and type in right there in the middle go to the search bar yeah right there facebook debugger debu ggr there you go facebook debugger go there and then click on that first one sharing debugger yeah there you go and then paste in your link right here at the top go ahead and paste it in right there and then click on debug the blue button this this just allows Facebook to read the link there we go now we're good okay so now now go back to Facebook and just refresh Facebook and just do it again x out of that leave yeah perfect just um yeah x out of that let's start from the beginning refresh yeah this reload perfect so go ahead and paste that link in again and now let's take a look at it okay hit enter there might be going finally there it goes okay perfect see so the image pulled and then also what you wrote humble home inspection serving the great state of wisconsin so look at that you're just so that's what it looks like on facebook that's what it would look like on linkedin that's what it would look like on twitter so again it's really just a landing page you know that's the only page i'll ever really share on social media so that looks good man that's pretty wild and interesting yeah so cool so that's the landing page let's go back to kartra and um let's see where was i let's um okay perfect so so in the future and it's not really i mean it's not fully necessary but in the future if you do get a separate domain you can always integrate it with kartra and then now your all your pages will be under that new domain but for now you can just use the kartra link that right there is perfectly fine sweet so um go ahead and click close so that's what we did we we hit the green button actions we save progress we publish live and now we're going to return to dashboard so that's the landing page but as you notice right there it says placeholder so what we have to do go to an exit what we have to do is that that's where the form goes so we're going to create we're going to create the thank you page and then we'll create a form so now let's click the green one again and and what we'll do here is on this call we'll focus on the landing page and the thank you page and then we'll put our pixel on both of them so now click on thank you pages to the left and now we have a few different templates that we can choose from and and what i always want to do also is is make sure that it could be any template but i want to match the colors so i want that you know that landing page color the first one to look like to to match this one so you you know so yeah that can be perfect so and here's here's the idea on the thank you page here's what i would do if i were you um and and this is a perfect example right here right there needs to be a video of you so on that video here's what i want you to jot down do you have a do you have anything to write with this you got paper right for me yeah this is super super important super powerful as they go to your landing page they enter their name and email they come here this is going to be a simple 60 second video that you can shoot on your phone and here are the four bullet points the four points you want to touch on number one you're obviously thanking them thanking them for downloading their home inspection guide in this guide you're going to learn blah blah blah blah blah right that's number one so you're thanking them you're telling them what to expect in the home inspection guide that's number one and then number two you're introducing yourself just a little background on you guys humble home inspections we've been in the wisconsin area for the last x amount of years we're we're super excited and passionate about what we do we love serving people blah blah blah so number two is just an intro of you an intro of your company and and what you guys you know specialize in that's that's a that's a that's a seven second you know number two and then number three you're telling them to check their email i check your email i just sent you over your home inspection guide you're going to be able to download your pdf right away so make sure you check your email and also make sure you check your email for future emails i have come in your way i have a lot of great tips and tricks and and strategies that i got come into your your inbox so make sure you check my future emails you're not going to want to miss any of them so number three i'm just telling you to check your email because i just sent you the guide the pdf but then also make sure you check your emails because i have a ton of more great you know information coming your way that's number three check your emails um and then number four i'm telling them to schedule a call so that's when i'm trying to go in for the for the for the real you know call to action is to is to is to is to click the yellow button if you guys want to jump on a call now if you need help now if you have any questions now feel free to click the button below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so that's number four number four i'm telling them to schedule a call by clicking the button below okay makes sense number one thank you number two introducing yourself number three check your emails and number four schedule a call that could be all done in a in a short 60 second video yep so so as i was mentioning earlier to the um to the left my videos that's a video that you'll be able to upload a cartridge and then you'll just park that video on this page gotcha okay however if you're recording it if you're recording on your cell phone then you'll have to transfer the video to a computer and then upload it to cartridge gotcha gotcha okay so um so that's that's that page we could change out the background color we can change out the yellow we can change it all that stuff we can delete you know so there's this template there's many other templates it's kind of whatever whatever floats your boat whatever floats your boat Dave yep so x out of that one the red one and then um if you want to you know get that one you can always hit select but if there's any other one you know grab a different one nothing a video wouldn't be a good one to have yeah there's that video one that looks good yeah one single button once they click on that button we can change that blue change it to red once they click on that button it takes them straight to your calendar where you where they could schedule a call sweet yeah so that's a cool one you can you can go with that one let's go click on there and how was that right here okay yeah select and then up at the top launch builder perfect and then we'll give this and here's here's a good habit to get into as well as you start to title these pages if it's in the same category try to try to try to try to try to describe them or try to maybe abbreviate them the same like the first one you named landing page this one might be might be I mean you can name it thank you page because that's what it is it's a thank you page but at the same time I kind of what I'm saying is I kind of I just want to be more specific but but that's only when you start to build a ton of pages this stuff is important but for now just stick with that and thank you page just find it but as long as you put it in the same category it'll make things easier some inspection guide yeah throw it in that category that way we can start really categorizing everything as you build out more pages cool okay so create okay awesome so again as we come into a new page the first thing I'm going to do is I'm going to click on settings to the left and I'm going to I'm going to change the title of that tab yeah I have someone teaching me how to do this stuff you guys have earthquakes over there so I don't want earthquakes yeah it's actually I mean knock on wood I mean I don't know what it's right but it doesn't happen often at all but um but yeah it's it that's what one thing you gotta definitely worry about because I'm sure it's so sooner or later there's gonna be a big one again over somewhere over there yeah it's going to cause some destruction but hopefully not anytime soon yeah this world is getting a little weirder by the day Dave right oh yeah we're trying to make it better though right yeah here you don't know so click on settings to the left so we'll come in click settings and then SEO parameters and then there's that title so it can always be thank you it could be schedule your call today like I want some type of call to action there um it could easily be thank you but yeah you could put thank you you could put schedule your call today or whatever thank you's fine and then the description the image no that's needed gotcha yes right explore the very bottom and then click on the green one perfect okay cool so now what we have to do is we have to set up the calendar but we'll do that on our on our next call this is this was super important just so we can get the pages up and then we can add our pixel and that's what we'll kind of focus on here so let's um so now that we have this up you can always come in change out the colors and all that stuff um and here's what I want you to understand what what I want you to see as well hover over like for example hover over x out of the SEO parameters hover over the button start download now just hover over it and then um click on the pencil so let's let's see where that pencil is at oh where are you there you are okay click on that so here's here's how you want to kind of match your your colors there's the color right there that color code the background color so if you click on that that color there's the code yep what what what I would do is I would I would whatever color you're gonna go with copy that code and then and then actually what you can do watch for example turn let's find a red let's find it let's find an actual real a real good red that you'll be able to use like let's just just so we can save it so let's see what that looks like I think I saw some of what eyedropper or something like that that can yeah color pick eyedropper that that's to match everything but this if we can find our color here then then we can just do it here yep but if you have a specific red that we can't find here then I like that one perfect okay so here's here's what I'm gonna do so click on the the the circle again the background color and let's save this color so go ahead and and click on my palettes yep click on yeah create palette yeah right away are kind of my primary colors and and go ahead and give it a name right there my red or something like that red that works perfect save yeah like it's popping yeah it pops it does I like that perfect so now as you go in and you and you um and you change what I want to do is I want to make sure we we we match this red with the same button on the landing page yep that makes sense right so so as you go back to the landing page and you hover over that button you'll be able to see my red yep and you'll just match it you'll just click on that and it boom it's the same exact color code this site's pretty wicked awesome they get it's able to do all this stuff it's really really cool and again you can you can get super crazy with it but but as long as we can just build you know these simple landing pages to capture leads that's what we want you know so so so that's good for now let's hit the green button actions save progress publish live and then return a dashboard and then what we have to do real quick is we have to set up we'll set up one more thing inside of here just so the page is complete so get the page link go ahead and click on that and then just name hit the the pencil and then just I always I always customize that back end part you know like I'll I'll put thank you for downloading or yeah thank you for downloading and the check mark perfect okay cool so that's that okay so we'll hit close and then we'll hit the green button again and then return a dashboard perfect so now we have a landing page we have a thank you page um and now what we want to do is we want to set up the form you know what let's open up that landing page really quick go back to the go to the dots click the three dots okay no no right yeah there you go click on edit and let's just um actually know what let's create the form first because we're not going to be able to do that until we click create the form let's create the form so let's go to my forms because I was going to show you how to change that yellow to the red okay perfect so this is the form so let's click on the green one and as someone goes to your landing page go to name it um name it name it your whatever name it this is the form going to the landing page so I don't know that landing page form or network as someone goes to your landing page normally it's just a name and email that someone's asking for you can get as detailed as as you want like you can ask for a ton of information but when you're running ads I would for sure only ask for a name and email but if you wanted to go new field click on new field if you wanted to get detailed with it and ask them their address ask them the type of home like you can you can really ask for whatever you want like but I just know from experience and just from learning this stuff just from knowing this stuff the more information you ask for the less leads you're going to get yep yeah especially type especially type bad n yeah right it's like dang somebody would somebody would yeah so you want to kind of just keep a name and email um I agree because I'm also going to give anything more than that yeah and and where we really want to get people to engage and get people to schedule calls is through your emails so as they come here and enter their name and email they they get that inspection guide email to them right away the email auto responder that's where we want to really build the relationship hey Dave this is john just wanted to follow up I know yesterday you downloaded my inspection guide hey did you take a look at page three here's what I was talking about you know and those are just a series of emails that would go out and hey by the way Dave if you'd like to jump on a call now or maybe possibly schedule your next home inspection click the button below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so in your email automation those are the types of conversations those are the type of emails you want to put together friendly sounds like it's coming from my buddy and just and just getting me to schedule a call yep so as you fill the pipeline as you continue to run traffic run ads to your local area you're going to fill up this email auto responder and so if you can have a good amount of emails going out every day getting people to schedule a call a small percentage will and if that small percentage is an extra one to two appointments a day that changes everything yep so that's why I always tell people this is the most important part it's your back end and when it's all said and done you don't need that many people you know it's like if you were scheduled to call it would completely change your business you know that's why like I tell real estate agents all the time if you just had one damn deal extra per month from all of this stuff that I'm teaching you it's well worth it you know in your case if you had one extra appointment a day from everything we're doing it'd be worth it you know so yeah it's all about just setting this up the right way and then just just filling up the funnel on the front end which is by running ads you know so let's click next this is what we'll ask for is just name an email that's fine so we'll click the green button save and then you can click save and next and then the confirmation single opt-in that's all we need is single opt-in click save gotcha gotcha gotcha and then save and next actually here we go and then we'll need the success page so the success page is the thank you page so click the drop down external URL and you're going to click on cartridge pages there you go and then select site will be no site and then the cartridge page will be your thank you page thank you page and then save perfect so whenever anyone fills out the forum they're going to the to the thank you page right after okay so save and next and then send a welcome message we won't do it here we'll do it in my communications but this is the first email so the moment they opt in they're instantly going to get an email right away with a link to download their free pdf now this is one place you can put it but i don't do it here i do it in my communications which i'll show you i'll show you next but we'll just hit save and next so we won't send it from here save and next now the automations so this is where we'll add them to a list so the moment they lock the moment they opt in go ahead and click on change for subscribe to list subscribe to this change and then yes subscribe to a list and what we'll do is we'll create a list so go ahead and create a new create new list so everyone who opts in is going on to this specific list so you can name it um home inspection guide leads yeah that's that's fine perfect and in the public description you could put something like thank you for downloading my home inspection guide that's what that's what they'll see if they ever go to unsubscribe it's just kind of a little reminder of what list they're on that that they end up seeing so that's fine perfect they don't see the name of the list they just see the bottom part so click on add actually they may see the name of the list but it's okay click on add and then save the green one okay perfect so the moment they opt in they're going to that list and then the sequence we won't set it up here we'll set it up under my communications so just click on save and next and then save you can click leave it as is there just click save and then save and next and we're done so that's the form now what we're gonna do is we're gonna put that form on the landing page so let's go to my pages and this will give us a chance to now change that yellow to the red so let's click on the three dots click on edit and then we'll go and open it up click on edit perfect so this is where we'll add the form and change change the yellow to red loading loading there's not that much on there they just take like an hour yeah from an email so hover over placeholder and then you'll see the little pencil pop up there you go actually and so oh there you are yeah perfect click on the pencil and then that's going to open up the form so select hit the drop down and then you'll see your form there's your form perfect apply that's just assets in this page blinking thing keeps popping up yeah that's just gonna it's just telling you what what's all in the page that's fine so where did the form go oh did I close it out click undo see if you can click undo in the top right is that the ice cream truck coming through can you hear that yeah man yeah crazy hover over again let's see where it went okay so select form landing page click apply that's weird where the heck is it at it's supposed to pop up somewhere well it's supposed to be yeah it's supposed to be right there click on um click on button what button um right through the top button button yeah click on that submit click apply oh that's weird hit save progress at the top the actions go save save progress and then publish live let's just um save progress and then um excel publish live and then grab grab the link real quick and let's just open it up in a new tab yeah copy that and just open it in a new tab um there you go copy new tab paste go I think we broke it that's so weird where the hell is that format okay go back to cartra it may be okay hit um hit the click hit close let's try moving down hover over the um the bottom the footer the the bottom part the gray yeah actually to the very right the red click on that red thing to the very right yeah click on that click on edit let's see if we can move this down so that bar that circle that turquoise yeah drag that to the right all the way to the right and then click apply so that's going to drop it actually that just dropped it there hit the um hit the 20 the 20 px click on that and then drag that one over let's see if that drops it drag that that dot oh yeah drag that to the right okay click apply okay so that's just that's just making that part wider let's hit yeah right there the pencil hit that pencil um so however yeah that one at that hit that pencil right there let's see if we can move that up so let's move this up I mean it might be hiding right below so that top one drag that to the right let's see if it's to the right we'll have to play around with it but drag it to the right click apply see if it moves it up okay drag the other one that one right there drag that one click apply okay so that's just moving that top part dang it where's the stupid format okay so then click the yeah let's exit of this real quick yeah exit of that and then um let's let's get go let's um we may have to just add add a form so click on click on um let's click on components to the left and then let's see if we can just add one but it's part of that it's part of that box so I don't think we can add one because it's already there but for some reason it's not it's not showing click on um click on sections to the left let's see if it's if we can find one under sections um opt-in forms click on that so if anything what we can do is let's let's go ahead and click that top one yeah and click it and drag it over drag it to the top can you yeah drop here okay so if anything let's let's delete right there that red to the right delete that so if we gotta just create a new one we'll just yeah delete that delete and then um let's see score to the very top as high as it goes as high as it goes we're at what happened to the other um when we dragged I think we deleted that one did we delete that one let's see do it again drag drag drag it over and drop it drop here yeah at the top okay so scroll down and let's get rid of that one right there that red one this one yeah come on there you go bye bye yeah let's delete this block perfect okay so let's see if we can just work with this one so hover over the placeholder yeah hover over that click the pencil and then let's hit the form here apply there we go that was weird so I didn't do that last time yeah so let's let's x out of this one the configuration and then to the left let's click on let's click on I think it might be it might be components it's really just sections and components those the two that will will be in and out of so in this case to to add those those um like those bullet points let's try list scroll down let's see if we can go under list see what that brings up okay so there it might have been that one so let's let's click that drag it and put it right above your name David see if you can drop it right there so right where it's yellow drag it to it turns green hover over the yellow right there perfect right when it's green drop it so whenever it's green that's when that's when you'll drop there we go there let's see try it again why not like me I don't know come on so I can go green there we go okay so if anything you can just delete just delete the paragraph leave the leave the headline but yeah just click again click into it in my it should yeah there you go delete that exit exit out x okay x now click into it again x perfect oops actually so what you can do is just clone it so hover over hover over the check mark hover over you can undo it but you could you could also clone it on it exit of that okay so if you hover over cross browser supported actually no it won't it won't let you clone it but you could have cloned the the paragraph but that's fine okay so if anything and you can always change that check mark you can change those icons you can hover over the the text and change the color so if you yeah if you hit the t clear you could change that color you know to to white for example I think you might have to highlight it is that the color that's background color yeah so bottom right I think is white yeah there you go and then those those check marks if you hover over the check mark hit the edit and you can change the size of that so that might be a looks a little big but if you hit the icon size you can change the large to small or you can even go with a different one like medium small tiny and medium works I guess yeah medium works perfect so in this case what we'll do is hit the the right that that red will and let's add back your picture the background image hit the pencil and let's let's change out the background and then go to image selected and then let's grab your picture again there you go confirm and then apply the green one there we go and then maybe change the image opacity awesome cool and then hover over the form so submit now hover over that yeah hit the pencil right there and then what we'll do is we can change that yellow so if you go to um button there's the color so go ahead and click on that and then you'll be able to choose my red so the background color yeah and there's there's my red choose that hit apply actually I think you gotta choose it again let's do it again so there's my red there's my red where's that red at should be right there oh that's what we didn't do we didn't we didn't hit the plus sign so we named it we just didn't add the red gotcha gotcha do it again here if anything yeah just yeah click the um click the apply hit the green one see if that's even the right red yeah that's pretty similar and then the color of the text you can change that as well can't you it's one I think it is there's white if anything it might be in the top left corner yeah if you drag it there you go that might be it that's better awesome and the same thing with the check marks you can change that to the to the red so all the stuff you could play around with change that to what was it medium but yeah you can choose your red go to medium choose that red perfect and then apply cool nice that's a little playing around it looks like yeah yeah so um so that's that so once you finish linking everything changing the colors everything else is fine so let's um so now what we gotta do is let's so now that we have the form let's hit the let's say progress and then you could just come back to it and play around with it yeah say progress and then publish live and then return a dashboard so now we have a landing page we have the thank you page we have the form and then now what we're going to do the calendar is super important as well actually you know what we do need one more page we do need one more page hit close so let's let's return to dashboard we do we do want to set up one more page and this is the thank you for scheduling page so as people go and schedule a call on your calendar which you'll have to set up the calendar what to do that part too but when they go and schedule a call they go to a confirmation page so let's set that one up real quick and that could be under a thank you page so hit the green one bottom right and then um what you'll want to do is you'll want to go to a thank you page let's just yeah thank you pages what we'll find and we could just grab anything for now um close that one yeah that one's fine perfect so launch builder and then um page name thank you for scheduling perfect and then it doesn't have to be in a category because this is this will be general for anything and everything i would start using this calendar for everything if i are you like i use my calendar for everything my cartridge calendar so um i don't put it in a category that's fine and then select site no site and then just um and then and then create so category select category just put it in no no category perfect okay cool so the reason why this page is so so important is because as we dive into facebook ads this is the page that facebook needs to track as well because we want to set up a custom audience of everyone who lands on this page also so this is where our pixel will go as well so we're going to put our pixel on all these pages um so so um hover over hover over that pink let's change out that color real quick there's the red yeah the red to the right click on that and then edit and then let's just change out that pink maybe let's match it with your red actually it'd be it'd be style go to style yeah it'd be the color right there and then just look for your red perfect apply perfect so so as you just start to build out these pages just matching the colors is so important you know so your logo you know can go at the top and then right there at the bottom you know number one number two number three you know check your email inbox open our email click the download link so a lot of it's already there for you you know and then i just type my social media icons put your copyrights at the bottom um but but as as we put our pixel on this page and then also the the settings so click on the top left the settings let's change the title of the tab or you can leave it but let's change let's just check it just in case thank you for scheduling that's fine thank you for scheduling um and then no images needed so yeah so as as we put our pixel on this page we want to be able to start letting facebook know about the people who are landing here because people who land here are all in a facebook custom audience and as we go and run future facebook ads we want to be able to exclude all of these people yeah so we don't need to continue to show ads to people who already downloaded your pdf and we don't need to keep showing ads to people who already scheduled appointments those are people that need to be excluded from future ads and so that's why this page this standalone page is so important so let's hit at the top you can always come in here and reward everything but let's go to the green button the top right let's save progress publish live and then return a dashboard okay perfect so now what we'll do go and refresh this page real quick let's see if that page publishes let's refresh this perfect okay so so as we start to build stuff out matching all the colors is super important because you know as we look at it right there it already looks tacky you know every color is different right so you want to try to stay stay consistent with the colors super basic and super important so these are these are our three main pages like this is all it takes is your landing page your thank you page and your thank you for scheduling page so now we have all those up what you'll want to do is yeah try to jump on any Tuesday and Thursday calls if you can't just watch then then then you know for sure watch the replay because you'll learn a lot but I want you to schedule as many calls as you need because I want to really help you be successful with this this software so I want you to really crush it so I'm always going to be available for you but come in here play around with it next thing you want to play around with is my calendars play around with that set up your calendar when you have a minute it's just simple step walk through like it's like a seven step walk through just like my my forms was the calendar is very similar just going step by step setting up your calendar but what we'll do now is let's set up the pixel let's install the pixel on all these pages so Facebook can start tracking everything so let's go to the ads manager we're going to go to actually you know what let's look at your folder let's look at your ad manager folder click on that but but leave this tab open the cartridge one so just open up a new tab yeah open up a new tab and but not from here I want not not from here don't click on oh gotcha because then you'll lose cartridge so yeah open up a new tab and then let's look at the folder so what we're going to click on we're going to go to pixel perfect so let's grab this pixel and let's install it on all these pages well I'm glad you know what you're doing yeah yeah man just a ton of those calls I've been on and I've just been doing this for a while so yeah man it's kind of second nature now so what we'll do is we'll click on the um we'll click on the blue one continue pixel setup and then install code manually perfect so click the green one copy code and that's it so x out of this and let's go now to cartra and let's go and let's go paste it into all of our pages so go back to you can x out of that one x out of this one and go to the cartridge builder x out of that one x out of that one yeah let's just close some of these x out of that one and then the cartridge weekly q&a you can get rid of the debugger get rid of that one okay so let's go to the cartridge builder go up there we go perfect so now let's open up any one of them let's just go one at a time we'll um hit the three dots actually we'll yeah we'll click the three dots and then go to edit so we have it copied now we're going to come in here and we're going to click on settings to the left you can do it maybe it's taking a sweet time there we go okay so now what we're going to do is we're going to go to tracking code okay perfect and then all the way down and we're going to paste it in right there at the bottom just simply click and paste perfect and then apply that's some good cool stuff right there yeah so now we're good so now click on the green button in the top left or top right excuse me top right and then save progress publish live return a dashboard okay so we'll do the same thing for all of them but let me let's check something real quick let's make sure our pixel is on there so click on the three dots on the thank you for scheduling and go ahead and get code and just copy get the page link and just copy that actually you know what let's let's change that out yeah let's edit it let's hit yeah let's let's name that this is thank you for scheduling okay so what do you have the facebook pixel helper on your computer you don't think you have that copy that copy that and just send it over to me in the in the chat just copy that link yeah the full thing and just send it over to me let me open it up on my end just send it to me in the chat or is it chat i don't know oh it's up let me share my screen let me know if you can see my screen here i got nothing yet can you see my screen nope come back to the um actually you'd see if you could stop sharing stop sharing i think i see must be you over there i think i'm inside of my cartridge but let me um let me show you what i'm saying here let me just i forgot i even had this open let me just i was working on a page earlier and that's one thing you don't want to do is is what i just did right here is i was working on a page and i'm inside of the builder and i forgot about it so you don't want to do that you don't want to you always want to save progress publish live and get the hell out of there don't leave it idle like this because if i just a few hours ago i made a ton of changes and i and i'm still in the damn builder right i could have xed out and i would have lost everything i'm glad i took a look at this right now because i needed to save this okay so let me get out of here real quick this is where i gotta get out okay so now this facebook pixel helper this is a little plugin that you see right here in the top right so if you google that that's a free little plugin that you can install but it's only i mean the reason why i have it is so i can test my cartridge pages so i can test the pixel to make sure the pixel is set up correctly so that's what i always want to do i always want to i always want to check that and that's like i like like for example real estate agents like i'll always check that like i'll always have them all always like i'll have a real estate agent send me their page i'll look at it and and their pixel isn't on the page and that's the number one reason why their facebook ads are not working but this this allows me to check who has a pixel and who doesn't so for example you just installed your pixel so now if i click on it and i open up this page this thing appears should light up it's gray right now there you go and like that that's how we know the pixel is installed correctly so if i click on it there's the pixel nice so that facebook pixel actually yeah there's the name so one pixel found on homeinspection.carcher.com so now what we want to do is we want to make sure that's the correct pixel it ends in 6206 so now let's go over to let me stop sharing go to share your your page or your screen yeah okay so refresh this page here and we should be good perfect okay so 6206 was that what i said yep okay 6206 okay so what you'll want to do okay so refresh it one more time 6206 let me go back to your page okay let me open back let me go back to your page real quick 6206 is the one that it ends in 6206 okay cool so yeah so it'll it'll read it okay so i just refreshed my page go ahead and refresh this page one more time okay so it'll read it it says no activity was received yet but it'll give it a few minutes it'll it'll receive it and so that's that's the pixel so now now what we'll have to do is just install that pixel on the other two pages and and we're good so let's close out that one yeah go back to the other other two pages so just click the three dots and then just just paste in actually you may have to go grab the pixel again yeah so go back to the facebook ads manager go ahead and go to um oh let's let's click on all let's click on add events to the bottom add events that drop down to the bottom left middle of the page add events yeah click on that and then click on from a new website and then install code manually and then copy code okay perfect okay we're good so now let's let's go add it to the other pages you can hit continue it actually you know turn that one on yeah let's leave that one on so hit continue okay now we're good so you can excel okay perfect so now let's just add it to the other two pages and we're good okay perfect so let's okay so now let's go back to the ads manager to facebook and then let's refresh this real quick and see if there if it's picking it up yet yeah so refresh this this may take a moment two minutes i see something perfect okay good so we're good so now facebook now the pixel is is um is reading the page view so that's perfect okay so we're good so that right there man that's a whole that's a whole call right there Dave that's a whole I have right like that's a ton but this once we knock out this stuff one one time then we're off to the races but that's the most important is putting the pixel on the pages obviously it takes us some time to set up the damn pages oh yeah what you'll want to do is is work on work on pages you know let's do this real quick do you have the pdf do you have your download yet or no I do I can show it to you and see if it's no what what I want you to do real quick is just is just go to cartra go back to cartra let's just upload it real quick all right let me show you how to upload it oh okay are you silly we can get rid of that one close that one out okay so what we'll do is we'll tie the pdf to click on my memberships to the left and then you're going to upload it here so click on my memberships click on files at the top and then you'll upload it here so click on upload the green one that's where your file goes so the way this is going to trigger is go ahead and yeah upload file so the moment someone goes to your landing page and ops in they enter their name and email they're going to receive an email right away with a link to download the pdf so go ahead and click on next and that will come over and then the link is just if you click on that little chain right there that's where you copy you get it get the URL click on that and then you can copy that entire link and we're going to throw that into the email but we'll do that we'll do that on our next call gotcha gotcha but at least you have it here so go ahead and copy that whole entire link and just open it up in a new tab just to test it awesome perfect cool man so that would be that would be getting to them through an email that'll be email number one and we'll we'll we'll we'll go over our email automation on our next call gotcha gotcha but in the meantime here's what you could work on work on just updating these pages you know matching the colors right now the text focus on focus on that part because over here we have our custom audiences we have our custom actually you know what we didn't we didn't set up any custom audiences or custom conversions yet because we didn't have the page so that's our next call that's our next call is setting up the custom audiences we bookmarked everything but we didn't we didn't we didn't set it up yet so that's going to be our next call now that we have the thank you page now that we have the landing page we need to tell fate and and and now that our Pickful is on them now we have to start labeling them now we have to let Facebook know okay everyone who lands on this landing page that's a custom audience everyone who lands on the thank you page that's a custom audience everyone who lands on the scheduled on the thank you for scheduling page that's a custom audience so now that we have the pages that's our next call is to set them all up through the ads manager so we can start tracking them and start including them and excluding them from future ads sweet okay so but in the meantime work on my calendar work on my calendars there to the left and work on my pages gotcha gotcha and on yeah on our next call too i'll help with my communications because that might be a little a little more i mean it's not challenging at all at all but i want to walk you through that for the first time but we'll say that for our next call so calendars if you click on the green one you can just choose from these few consultant model recurring model gym model you'll most likely go with the consultant one and just and just you'll click on create and you'll just go through it you'll set up set up the time as you're setting up setting up the and you can just name this my calendar or whatever but you can always change everything but as you're setting up the time the scheduling it's in military time just on this part as your calendar goes live and they and people can schedule calls that's all in normal time that's actually in their time zone gotcha so it's only when you go in here and set it up you'll see it in military time okay and you could change out that image you can add a logo you can change all that stuff so just play around with my calendar and then and then also play around with my pages get all the colors matching and then on our on our next call we'll focus back on the ads manager and set everything up through these pages on the ads manager cool cool so set that up set the next call up whenever you can because i i think saturday what's today today's wednesday yep today's wednesday yeah i think yeah i think it's it's i think my schedule either saturday or and monday so it's either saturday and monday so try to schedule as soon as you can all right yeah i might be going out of our time for the weekend but okay no worries let's do we'll make something work so i think i'll probably be back i think i'll be back monday yet so okay no worries whatever you can and if you and if you have you know a random time that you're available just let me know and i'll make it happen if it's not on my calendar just let me know and make it happen all right that works right on day try to make the call to thursday man try to make the cart your call because you'll learn from just jumping on these calls and just being a fly on the wall and just absorbing what everybody's you know asking you you'll learn a ton i'll put that in my note to you thursday yeah you'll get an email reminder as well creepy and sweet excellent well we learned uh quite a few things here today yes man this is the most important landing pages facebook ads that's it you know those two things as all we need i like it cool dave message me if you need anything boss and just schedule a time when you can all right sounds good appreciate your time uh tonight sir you're so welcome i'll talk to you soon yeah we'll talk to you soon as well bye