 Next thing you want to have is insane marketing. So whatever it is you have, again, you want to have a great relationship, you want to have an amazing business, you need to be promoting. You need to promote, promote, promote. You need to be able to market your business like your life depends on it, okay? You need to promote yourself in every single avenue, every single place, every single shithole you can find. Just make sure people know about you. Remember, we're a planet of eight billion people, maybe nine billion at this point. If people don't know you, they cannot do business with you. If I don't know you, I can't help you. If I know you, I can help you. Now there's two levels to that. Number one, I need to know you, because again, if I don't know you, we can do business together, I cannot help you, okay? I know some of you guys on the call. That means that you can reach out to me, you can say, hey Robbie, I've got this new product, I've got this new service. Take a look at it, okay? Because I know you, I'm already going to be inclined to check it out. I cannot do that if I don't know you, okay? That's number one. Number two, you got to have people thinking about you. If I'm not thinking about you, then again, that means I'm cold and we cannot do business together. You want to stay on top of people's minds. Now how do you actually do that and why are you not doing it at the moment? So the main reason people are not doing that is because number one, they have bullshit excuses for why not to market. For example, oh, I don't want to disturb people. I don't want to annoy people. I don't want people to feel uncomfortable. Okay, no problem. You don't want to do that. No worries, but keep in mind, you're not going to have a huge business. Full stock period, okay? Think of a company like Apple. They have a net worth of around a trillion dollars, but they have about a million people that right now will tell you that they hate Apple more than anything. They tried it and they hate them and they would never buy an Apple product again. How much work, how much growth do you need to reach a point where a million people, again, a million is a small estimate, a million people hate your product or think about the presidency. In order to become president, you literally need to get 50% of the population to hate your guts, okay? At any moment, there's about 0.1 or anywhere between 0.1 to 1% of the population that would literally kill the president if they were in the same room with him, okay? Take that in mind, but he's the most powerful person on the planet. So you need to promote the shit out of your business. Okay, again, you need to get yourself known and you need to stay on top of people's minds. Now again, there's another few reasons why you won't do that. The second reason is you're not aware of the lifetime value of what you're doing and that requires balls of steel. In order to know the lifetime value of your marketing, you gotta have balls of steel. We're gonna talk about that and we're gonna talk about how to figure that out, okay? I know that one person, just one person that knows me can be worth to our company hundreds of thousands of dollars, okay, and that happened before. So that's why I'm not afraid to put a lot of money into advertising, to advertise the shit out of my company because I know I just need one person, just one right person and that person is gonna be worth everything and a quick story just to emphasize that, okay? A few years ago, I was doing promotion for another business that I was having that was regarding to business consultation and I just, I didn't wanna do it anymore but I just kept the promotion going, okay? I was in a month of rest and I just didn't wanna respond to leads. My wife asked me, Robbie, why are we spending $2,000 every month on marketing if you're getting leads and you're not doing anything with them? I told her because it's enough to get one good lead and it's gonna be worth everything. The next week, I get a lead, it's the CEO of the second largest self-development company in Israel. She contacted me, she saw my video because of the promotion. She loved it, she contacted me. The next day we sat down for a meeting, that meeting ended up being worth over $200,000 to my personal bank account. That's how much marketing can change your life. You never know who's the right person that you're gonna meet and again, you gotta have balls of steel. You're gonna have belief in yourself to do it. One third reason, final third reason why you won't do it is because you don't believe in your product, you don't believe in your service. And again, how do you solve that? Aggressive selling. You gotta have that pitch down. You gotta have the guarantee down. If you don't have something to yell about, you're not gonna yell it, okay? Nobody yells like we build okay websites. We provide an okay service. We're a bit better than average. No, people yell when they've got a promise. People yell when they've got something big to sell. So you gotta promote the shit out of your company. You gotta say we are the best. We offer the best guarantees. Nobody else is gonna offer this to you. You gotta have those guarantees or else you're not gonna have anything to promote, okay? So please again, take a moment, write down a couple of excuses. Why are you not promoting your business right now? Again, remember the excuses are okay. You don't believe in your product or service. You don't believe in the lifetime value of what you're doing. Again, you don't believe that you're gonna get your money's back. Or you just are too afraid to make people feel comfortable. And again, acknowledge it so you can face the reality that you're never gonna be successful. If your main priority is to make sure people are always happy and nobody has any complaints with you, which by the way is impossible to achieve anyway, okay? Put a huge X on those and just ask yourself, is it worth it if it's gonna 100X, 1000X, 1 millionX my life or business? Again, you wanna help with marketing. You wanna help me to help you market your business. Sign up to a 90 minute call with me, okay? Primatica.com slash 10X. Again, 100% money back guarantee. I guarantee you this will change your life. Sign up today. It's gonna be the best investment you made in 2020, okay? It's gonna help you wrap up this year with a huge boost, okay? Whether you've been crushed by COVID or thrived in it, we're gonna have a big bump in your growth this year. You know, the last two months of the year.