 Welcome happy Friday. It's another episode of the nonprofit show today is ask and answer and you know what that means fundraising Academy at National University is here to nerd out with us. So today we have an amazing guest she's been on before Adriana O'Donnell, who's also a CFRE which means certified fundraising executive. She is director of philanthropy at San Ysidro Health and I'm going to ask you to say all of this over again. Also a trainer at fundraising Academy welcome. Thank you for having me this morning. Happy Friday. Happy November. I can't believe that we're here. So again, my name is Adriana O'Donnell. My pronouns are she her hers and director philanthropy at San Ysidro Health here in San Diego, and I'm proud to be here representing the fundraising Academy and to answer these questions as best as I can. Well, thank you we're thrilled to have you back before we jump into this conversation I know we talked about this in the green room chatter, but tell our viewers and our listeners. What today is where you are because you're in San Diego. Today is a very special day for us it's our national philanthropy day celebration for San Diego. We're expecting 800 people from all over the county to celebrate in community. You know recognizing our donors are supporters everyone that makes San Diego runs and honors our missions. It's our first one since 2019 so the excitement is in the air, you know, that's where I'm heading next. I can feel the excitement from here so I'm really, really glad to have you part of today's conversation. Hey before we jump into our conversation I want to remind our viewers and listeners. I'm Andrea at ransom your nonprofit nerd also CEO of the Raven group. And again just so thrilled to have our guest here today to nerd out over these questions we reserve all of your questions or viewers or listeners, as well as our social media We receive a lot of questions in that platform as well. We save them for Fridays or I always say that it's our Friday because we're going to have some fun. But before we jump into the questions. We want to send some gratitude to our presenting sponsors that keep the show going and growing we're marching towards 700 episodes. As Julia thought this would be a two week stint and we're coming up on actually it'll be our fourth year. So we're just, we're just moving and grooving, but thank you to Bloomerang American nonprofit Academy fundraising Academy at National University. I'm Andrea Harris, your part time controller staffing boutique nonprofit thought leader and nonprofit nerd. If you haven't checked these companies out. Go ahead and do yourself a favor because they're here to help you elevate your mission in around throughout your community. Your mission is your mission so I do encourage you to surely check them out. And he as I mentioned 700 episodes, you know where to find us by now, Roku, YouTube, Amazon Fire TV, as well as Vimeo so if you have a smart TV which I think most of us do sometimes I think my TV smarter than me. Just say the nonprofit show and we pull up on your, your TV there as well as your podcast so you can listen to the nonprofit show also wherever you stream your podcast. So go ahead and queue us up on those. Download us like us review us thumbs up all that good stuff and you know really looking forward to to continuing the service and to be of service so it's been a lot of fun and I'm glad to have you also in the hot seat Adriana thank you. Yeah, happy to be here. Well the way this rolls for again most of you probably already know this the fry a ask and answer it again thank you to Fundraising Academy at National University for underwriting this for us. I'm going to read the questions allow. I'm going to ask you Adriana to answer them, and then I might say yes and to some of them depending on on what they are. So our first one actually comes from your community, Samantha might be celebrating with you today for National Philanthropy Day in San Diego. Samantha wants to know, we have a similar name as a nonprofit in another state. And we've actually been dealing with some issues lately. We have had a couple of donors mix up our organization with this other one, and it's created some big headaches, as you can imagine. Do you have any suggestions. Yes, I do. Well, I really feel that you need to consider your name. And I think maybe the easiest suggestion I have is to add your location. You know, like sunny Seattle health obviously it says where we are, but if you are XYZ nonprofit in Phoenix, or of, you know, San Diego County. I think that that would be helpful to donors to differentiate where you are located. The other is perhaps consider a tagline. Your permissions are a bit different, and that's another way to differentiate it. Your organization without having to go through the legal process of changing your name. And then also, when your donors are considering donating to you if they're not doing it, you know, person to person if they're doing it through your website, then maybe considering adding exactly what impact. Their donation is having on your mission, where you're located, like another safeguard. And then obviously probably the hardest thing is to consider your name and if it really truly represents what you need it to represent for your mission, and then have that conversation with your leadership and board and perhaps, you know, it's an opportunity to think outside of your current name. You gave some really great solutions, I feel like they're very like basic and I love that because it speaks to how simple these solutions can be. Oftentimes that I'm just as guilty, I tend to overthink what the answer needs to be, you know, how many humane societies are there in our country. There's a lot right but humane society of San Diego humane society of Phoenix humane society of Fort Lauderdale. That is a great example. I started my career in chambers of commerce with C six, none of them are related right like they're not under their same umbrella. They're all collaborative, but if you go to a greater Columbia Chamber of Commerce that's very different than you know the Greenwood Chamber of Commerce. And so, I think there are a lot of names and that's that can be tricky in fact Adriana. I was just looking at at a website for an adaptability organization so they help provide sports outdoor sports for individuals with, you know, disabilities, physical disabilities. And when I first looked them up I pulled up one in Colorado, and I was like, wow, look at this it's super cool. Well I wasn't looking at the right site. Right, and then I was like, wait, I don't. This does not look like our area, you know, like our geographic area. So, it's easy to happen right I think it's really easy, but your solutions are so simple and I think it really speaks to the point that we don't ever think it I love love love your tagline right like let's make sure that we put that tagline in there so that if someone does think of us as another organization, we can, you know, clarify that pretty quickly so great solutions to that. Thank you. Yeah, absolutely. And maybe you'll see Samantha today at lunch. I do, and I hope this is helpful. Yeah, I know this is fantastic and definitely something something to consider. So let's move to name withheld now if Julia was here she loves these name withhelds, and also city withheld so this is a double using. We have a new director of marketing, and they want to move all of our communications to impact versus emotion. I'm on the fundraising team, and I think this is a huge mistake. Help. We see the white flag waving right so okay director of marketing, they want to move all their comms to impact. I guess narrative, as opposed to emotional narrative that's that's how I'm reading it. What say you Adriana. Well, I have a question back, and you know we did discuss this earlier and why, why can't we do both. So I really feel like this is a matter of being able to communicate very clearly with your marketing team with your new director of marketing, and sharing with them, you know, your, your history and donations and how people react whether this is for a direct mail whether this is for your annual report impact matters. I mean, even within my own organization and we're talking about, you know, for how, if we weren't here in this portion this little portion of our country, what impact would that have on the community. That's quite large. But you know when you're looking at numbers you also have to humanize it, or else it's just numbers. So emotion. It matters for donors individual donors corporate donors matters. So being able to marry both of them is something that that should happen for your organization I think that puts your organization in the best light. I encourage communication. I encourage, you know, being very intentional about messaging. And I think that at the end of the day your director of marketing and you are working towards the same goal, raising awareness and support for your organization. So I think it's all about collaborating, communicating. And I hope that, you know, you can do both because that's how it should be in my humble opinion. I love your win win solution. I'm all for win win and and my response is, is the same. Why can't we do both when we think of storytelling, right and we think of impact storytelling emotional storytelling. We find the success is in the blending right it's blending all of the ways of storytelling. You know we also have some super accounting nerds that join us, you know, from time to time. They talk about data visualization when it comes to numbers and their storytelling in statistics right and so I really think name withheld city withheld. It's a beautiful blend of all of these components to really tell that emotion, perhaps, you know, with that impact and those stats and, and there's so many ways to blend that I started my career Adriana as a grant writer. There, I was, I was taught in that process that you're blending right the data, the stats the facts into the emotional heartstrings the person you're humanizing this right so we can see that impact from the human perspective and that's always where I stand is how we encapsulate the entire package and the entire picture, so that it does speak to all of these elements so that's, that's what I'd like to build on to your answer. And if I may just add one more thing. I feel sometimes that we need to, you know, really connect with our colleagues. So, if I can suggest, take them out to coffee, you know, bread with them to talk to them about your goals. And, and also, you know, how you'd like to communicate for your organization I think that that will go a long way as well. Great point. Yeah, great point that return on relationship is always so good and you know, having that that direct open conversation because you're right, we're all working towards the same goal. So how do we get there and develop those those win-win so we wish you the best we hope that these answers help to resolve what you're working towards. So we're moving over to Detroit, our friend Zach over there. We are reworking our volunteer policies, and we're questioning if we should have an age limit. For example, we have a lot of teens who come and serve, but one of our board members thinks this is a liability, because they are not of legal age. Good question Zach, Adriana. First of all, I want to say hello to Detroit. And, you know, when it comes to volunteers, they, they're a valued resource to your organization. And I feel that depending on what it is that you're asking your volunteers to do, you know, is it, I guess my question back to Zach is it isn't problematic right now to have teenagers come and help you. And if it hasn't been, but you're worried about there being a situation where it could be a liability, then perhaps consider a chaperone program. If it's with a high school or a middle school, perhaps that high school or middle school can help in that regards. But I know that I can speak for my organization and for things that are not clinical. Then we do welcome and appreciate volunteers that are able to carry out the duties that we're asking of them, and their parents do sign off on a permission slip if you will, to help support us that day or in that particular event. So I hope that that is helpful in a way. But again, volunteers, it's like that resource that's really hard to add a dollar value to, but it's so invaluable because you're essentially growing your supporters and your donors and having them so close to your mission from an early age. So I would hope that, you know, that's encouraged. Yeah, you're building a fantastic pipeline. You know, there are so many organizations in our country and I love this, they come from a place of civic engagement national charity, charity league is the one that I had at my tip of my tongue obviously I tripped over that but National charity league. And then there's so many schools that also require their students to participate in community engagement at some level. And I think there's a wonderful opportunity to do this, I talk often about my son. He's 12, and he's been very involved in the community at all ages and stages of his life right. I love Adriana that you mentioned that's chaperone project or are perhaps you know if it's not their parent, it's their school advisor. It's someone that's coming in, you know, but I also think when it comes to photography and maybe Zach this is where your board members coming, you know, it comes to the legalities within the liability. So I would also recommend look at your policies, you know, and then speak with your policy provider. What are the things that we need to make sure that we can daughter eyes and cross our T's like, you know, a photography policy, which means we perhaps do have to, you know, have a have a parent sign off on the use of that. So I hear you and I always come from a place also of like, what's, what's allowed, because we're a very litigious community. So let's do look at our policy and let's find out. Okay, what is acceptable and let's work our processes to, you know, include that. I'll be clear with you, Adriana, let's get them involved early and often because that's building a future pipeline of supporters. Yeah, so. So yeah, have fun Zach I hope that that that helps to answer and I'm curious Adriana, do you have a Detroit connection. I don't I just like it. I just want to say hi to Detroit. Detroit from San Diego. Yeah, absolutely. Okay, Maria in Miami, Florida sends in this question. I recently watched an episode of the nonprofit show where you discuss the issue of cybersecurity. The guest was amazing and cybersecurity insurance was specifically just discussed. Do you know the approximate cost of this type of specialized insurance. Well, this one, this question here really. So, I full disclosure, as far as technology and cybersecurity at our organization, we do have a still team of it experts that that do this work for us because we are providing healthcare services, which comes with our own regulations. So, I know that it is very important it's something that we take very seriously, and it's just built into our operations the way that we do our business. So, I would say, giving you that that information and from my personal perspective I would say, I don't have an answer for how much it would cost because I have not done the research. But I would encourage you to talk to your network. Look at your local societies, whether it's associations fundraising professionals, or others, and ask the question, Hey, does anyone have a cyber cybersecurity insurance and how does it work. I feel like that's the also an, you know, advice for Zach and Detroit as well. Use them as resources. Who are they using. Do they have any recommendations are they similar to your organization. Are you looking at the same type of services, and then also do research on, you know, the internet and reach out to highly recommended insurance options and connect. Yeah, absolutely. And thank you, because this was a huge week for us nonprofit Power Week, we talked all about cybersecurity, I thought it was going to be a yawn fast but it wasn't. We, it was so enlightening I had no idea that there was a specialized insurance for cybersecurity, because like you Adriana, I am a fundraising person right and so I'm not an IT person so much so that anytime I get an error message message on my technology I panic. But I will call out our executive producer Kevin pace who did some personal research on this and again as you said Adriana, you know, go to your peers, do a quick Google search. And what Kevin pace pulled up was approximately $1,500. Now that depends on your organization, the size like, you know, there's always different kind of all a cart options that you can check. But what Kevin found again Kevin's our executive producer, it was approximately $1,500 for the specialized insurance. Now, the other thing we talk about often is the cost of a cybersecurity attack and let me just tell you the cost comparison. Get the insurance. It's way more, you know, of a good practice to get the insurance so that you can be prepared because I also hear it's not a matter of if it's a matter of when, you know something like that could happen and it really could take down your organization sadly Maria. So definitely look into this if this is not in your budget. Get that in there. Get that in there for sure I think it's it's worth its weight in gold. Yeah, so, but I'm right there with you Adriana this is not my wheelhouse so. To the experts. And I will call out again that was a nonprofit power week with I Bailey we had a phenomenal guest. Kyle Hendrickson that came on and we nerded out with him all week and again, I thought it was going to be a yawn fast, I was, I was very surprised it was not he had my attention day in day out and I learned so very much so Maria, check out that that power week as well. It has been fantastic you are a ray of sunshine and again thank you for serving our community. I believe that we're all connected and what we do in our local communities impacts the nation and impacts the globe. So I know we're neighbors you're in California, I'm in Arizona, but what we do really impacts the world so you serve as director philanthropy at San. San Ysidro Health, San Ysidro Health and you're also a trainer at fundraising Academy we absolutely love them and are so grateful to have their support day in and day out here for the show. And you've got a big day today because you said it's National Philanthropy Day in San Diego. Really, it is and as mentioned the last one was in 2019. So we're all excited to come together in the special community to honor, you know, our supporters, the people that contribute towards our missions to better our community. One thing about San Diego is that we are a binational area. So you just have such a diverse pool of people coming together to celebrate. And that makes it even better to I feel sometimes we don't take the time to celebrate. So it's really exciting to do that today. Yeah, I love to celebrate the small wins the big wins and all the wins in between so have fun celebrating absolutely and celebrate yourself also because what you do is a big accomplishment. Check out fundraising Academy that's fundraising dash Academy.org check them out. We're so grateful to have their support day in and day out here to be a presenting sponsor for the nonprofit show, but also to help us with these fry. Yay. Ask and answer episodes. So again, shout out to all of our sponsors. Thank you to Bloomerang American nonprofit Academy fundraising Academy at National University and you met Adriana here. She's part of their team. Also want to thank be generous your part time controller staffing boutique nonprofit thought leader as well as the nonprofit nerd. Now's a good time to check out these companies unless you're attending an event like Adriana is but check them out because their mission is your mission and they're here to help you move forward. So thank you for your time your valuable expertise and happy Friday. Thank you, Jared. Thank you for having me. Absolutely. And for all of you that joined us, have a restful weekend. Join us back on Monday and until then, stay well so you can do well. See you on Monday.