 2014 saw the launch of Parsons Extreme Golf, or what's better known as PXG. Gen 1 soon became Gen 3, throwing a proto-driver and the old two 11 irons, and you're up to speed. PXG set out to make the very best golf equipment with no expense spared, and very quickly became a brand with a hefty price tag. So what's about to happen could throw a hand grenade in amongst the price of golf clubs, and not in the way you would assume. Things are about to get interesting. Interesting is an understatement. The thing I most admire about this brand is they make a bang, they bring some theatre, and this is no different this time around. They literally you right between the nuts and they don't give a damn what anybody else in the industry is doing. In fun to me, I've got four brand new products. It's the 0-11 range for 2021. We've got hybrids, we've got a new set of irons. We've got fairway woods, and we've got drivers. But there's a massive story behind all this, and there is only one place to start, and it's this thing, the driver, because this is the game changer amongst it all. So in the past, the first thing you would think of when you mentioned PXG product was price and high price. That's what it became synonymous for. In fact, in recent years, lots of people have commented that the price hike in terms of mainstream product was largely due to the fact that PXG introduced these such high prices in the first place. So what I'm about to tell you, if that was a fact, is going to have a massive impact in bringing things right down the other way. Because we've got a driver from PXG that's going to be pitched in at US$375, £325. Nothing like what we've ever seen from PXG before. And just put that into some kind of perspective. Here's what I would consider the sort of major players right now. So you've got Callaway in at 449, you've got the TM and Ping product in at 400. Down at the bottom end, you've got Cobra and Mizuno, £349 respectively. And then now you have this product from PXG which is going to sit right down that bottom end at 325. And that's the bit that baffles me. Where PXG have been and where they've decided to pitch this in is the major story in this range for me. So the question is, if this thing looks performs rather as good as it looks. This will be the game changer that I referred to earlier. But we all know that price means absolutely nothing unless this thing can perform. And that's exactly what we're going to find out now. I'm going to hit some balls and collect data as I normally would do on the driver. I will then continue to go through the bag in terms of the irons, the hybrids and the fairway woods. In today's video, we're going to focus purely on the stats and numbers that I get from the driver. And I'm going to follow up with some individual videos on each of the other products and take a closer look. But for now, let's see how this driver gets on. Before I go any further, the first comment I've got to make is address how this club head looks identical to the Proto driver. So from the top line, it is exactly the same. If you lay them both aside one another right now, I wouldn't be able to tell the difference. There is apparently a slight change in the profile in terms of their head shape. But that really classy, what I think is a very classy matte finish on top of this crown is exactly the same as what we'd see on that premium price driver. So that's the first thing of note. But anyway, let's hang around there and let's just see. First ball on the camera, that's a solid swing. The pressure on the camera tends to focus the mind a bit. That's solid. It's right down the target line. We'll see what it's done in terms of numbers. And then I want to give you some immediate feedback after a bit. Quite a few decent balls with this of how it sounds, how it feels, and how I think it's performed overall are relevant to that price tag. Right now, the thing that interests me is your opinions. What do you think of this range and how it's going to impact overall? Because it's a massive change up in terms of the pricing structure. This whole range is really, it's surprised me a great deal in terms of where it's been pitched. More importantly, what are your thoughts? Comments down below, I'd love to hear from you. Right, so first impressions. Have it, well, got enough few balls now to get an understanding of what this club is doing and we'll get to data at the end of this video in terms of performance. In terms of how it sounds or feels in my hands, right now on this cold morning it's a little bit firmer in terms of its sound than the previous models in my opinion. And again, it's something that we've noticed that in terms of adjustability in this design, there's one weight port at the back which can be changed, that weight can be, you can buy a weight pack and you can change the weight in. But it's situated at the very back in terms of aiding CG and ability to launch. And this, literally without, before we get to the numbers, this performs exactly as we've seen all the major drivers do in the last 12 months or so. It's launching well, the ball speeds are good, the ball speeds relative to swing speed are good, I'm giving away all the clues here but this thing is ticking the boxes. That's all I need to say. It's still possibly a game changer but it's all down to that price point that is the major key. But anyway, let's get back inside, let's have a look at that data. Right, so that's back in dry ball data and the dry ball data has been collected for both the irons, the hybrids, the fairies and the driver but as I've already said, I'm going to pay more attention to the driver stats in this video. But for me, the big story in amongst all of this is the price. Yet we want to know how it performs but ultimately, like I said, what we've seen here is a huge change from PXG. So before I go any further, the prices in front of you now are for the three wood you can see is 270 in British pounds, 325 dollars. The hybrids are going to come in at 250 pounds, 275 US dollars and the irons will be 130 pound and that's 195 per club US dollars. So again, it's just each of those products is nothing like what we've ever seen before. They're pitched in at the lower end of things and all of a sudden they're becoming a major player to all those mainstream brands and arguably at 130 club with the irons again, then that is really pitched in lower than some of the mainstream brands. So, forgetting all that, let's get back to the performance of the driver. Don't forget we know where it sits in terms of price, where how did it do in terms of performance. Was it any good in the hands of this average golfer? Well, let's go with the data first of all, I'll put that in front of you. This is the averages across the board, which it always display in terms of it's done exactly what I would expect it to do. It's right in amongst it. So that sort of average around that sort of 240 carry off the swing speed that I've got is as good as it's going to get. It was fairly consistent in terms of where I hit it. I've not been able to get this out on the course as you know we're on lockdown right now so I would have preferred to give you some more feedback having tried it out on the course and we'll do that in the future. But for now all I can tell you is that what you've got to do I think is put some perspective on the whole thing and what they've achieved is I think personally that the PXG range of products is an extremely good looking brand. That's a personal thing, but that's what draws me to the product in the first place. It was then always a big off put for many because of where it's pitched. So what you get in here, we know that all the drivers are pretty much maxed out in terms of what they do in terms of their performance. So you're really starting to pick your choosing your product based on how it looks is going to be a major thing, perhaps how it sounds and feels, how you're dispersing, all those kind of things, but I think the net is closing and everything is performing very, very similar right now. So they're little bits that are particular to you. So if you like the look of this but the price range has always been out of your bracket then all of a sudden it has now become an option that it never was before. And that's the big deal for this whole thing. Like I said, is it a game changer? I don't know, time will tell. There's no doubt that them coming in, them being PXG, coming into this marketplace at 325 quid for a driver is I think fair to say unexpected. I never thought a year ago I would see a PXG product being sold for that kind of price. So it's a surprise. It'll be interested to see are those bigger brands, those sort of 400 plus drivers, are they going to react, are they going to bring theirs down? Again, only time will tell. I think again if you want my overall opinion on the driver on how, for those of you who've perhaps bought the Proto driver, what's the difference and why is the sort of the £100 difference? Well for me, the negative that I had on the review was I still think for me that face, whether it's that Ti face or wherever it is that material they're using is a bit hard for me. Therefore the sound was not what I would like to hear but I think what I prefer was in the Proto. I don't know how much, whether that's worth under a quid or not difference, I have no idea. But there are small noticeable differences but that's the one major thing that I would pick up on but from a performance perspective I'd say it's hard to say that any of these drivers are performing that differently right now. It's as simple as that. But it's a massive story. Like I said, all about a brand that carried a price tag coming into a marketplace, into a mainstream marketplace at a price point that we never ever thought we'd see. So let's see what impact that has on everybody else going forward. It could be love or hate PXG, it could be a real positive for every golfer in terms of the price of product moving forward. Anyway, as ever there is literally loads of these reviews to come. I think you're going to be bombarded over the next month with releases from literally every brand. So if I could ask you, if you've liked what you've seen in today's video, hit that like button, maybe consider subscribing. The notifications bell will also let you know every time we post and that'll be pretty much daily for the next 20 odd days on the bounce I think. That is it, I'm done. Everybody take care and I'll see you all very very soon.