 What is a good tripwire secrets to building your sales? Okay, so you want to do a tripwire, but you want a good one Right, you want one that actually works you want one that's going to get you sales You want one that people want to buy from so how do you do that in this video? I'm going to show you exactly how to do that how to create a tripwire that converts like crazy And you don't need technical skills to do it and we're starting right now Okay, so there's like millions of people making money online you want to be one of them that makes sense, right? My name is JR Fisher if you haven't been here before and I've been online since 2009 I've sold millions of dollars worth of products both physical and digital products No, this channel the only thing I talk about is helping you to start run and grow your online business Okay, so as a bonus I want to give you something. I have a 97 dollar course It's an e-commerce course, but just for watching this video. I want to give it to you absolutely free There will be a link in the description all you can do is click it You don't need a credit card. You don't need any of that and you can get my course. Okay, so let's get started here How do we do this tripwire thing? Maybe you've already tried to do a tripwire. Have you if so put your comments below here I want to know what you did what worked for you. What didn't work for you I mean if stuff worked for you and you put that comment down there You're going to find that you're going to help other people out. That's just great And if it didn't work for you, let us know too. Maybe we can figure out how to change that Put those comments below So let's talk about how to do these great tripwires and you can do them quick and easy and get high conversion Okay, so first off. What is a tripwire? I mean we got to figure out what a tripwire is before we're making A tripwire is a very low-cost item where you get somebody to spend some money with you So what we're trying to do here is we're trying to get our first trans action with a customer Now these tripwires are not meant to be profitable So if you're thinking well, I want to do a tripwire and I want to make a bunch of money That's not even the purpose of it the purpose of a tripwire is to actually get a buyer get somebody who's going to actually hand you money for something If you do that then you can sell them your other products as a matter of fact A lot of companies when they do tripwires they actually lose money And they don't mind losing money because they figure that that customer once somebody buys from them one time They're going to buy from them again, and they've already figured out their customer lifetime value So maybe they're doing a tripwire like we do one for a sample can of meat And we actually lose about eight or nine dollars on that sample But we also know that if somebody buys a sample of that meat, they're testing out the product We know we have a good product and they're likely over the next six months to spend several hundred dollars with us So is it worth it for us to lose eight or nine dollars to get a customer 100 percent? Yeah, it's totally worth it And you can't do that in the beginning if you don't have the funds to do it So obviously we want to do tripwires. They are convert high and that we can cover our advertising cost to them Okay, cheap offers who can resist them, right? It's got to be a cheap offer Your tripwire has to be a really low cost offer And this low low cost really allures your customer into doing business with your particular company And by doing so you're going to increase your actual likelihood of them buying from you in the future As a matter of fact, it's been proven that if somebody buys a tripwire from you They are five to ten times more likely to make another purchase with you in the future than somebody else who just comes to your site So that's why it's so very important to do these tripwires. Make sure it's a good deal Make sure people are opting in because they're going to be your future customers Now let's look at this tripwire here. This is an older one. It is done by columbia house But it was very very successful many years ago. What they did is they actually made an offer to people That was just crazy low. I mean just so low that you couldn't believe it could be that good Now to incentivize these music lovers to buy all their music from the same place They started the columbia house record club. Okay, so you could actually join the club and by joining the club You were going to get certain benefits Now what columbia house did is they would say for just one dollar you could get 13 cassette tapes and records I mean that's pretty amazing But what it also did is it made you join the columbia house records club And you had to pay a monthly fee after that now as you see, I mean this offer is like incredibly cheap I can't I can't imagine this now where you spend one dollar and you're going to get 13 cassette tapes But it really built their base of business and they got a lot of members paying them every single month after that Now the question is where do you place these offers and something like the columbia house one or a lower cost one That you have that's maybe a free trial that would be at the very beginning of your funnel Some people mess this up and they sell them some products and then later on in the funnel They try to sell them something cheaper, which doesn't even make sense But what you want to do is get them into the fold of the beginning Especially if it's a continuity offer like this, this is upfront in the beginning of your funnel Now tripwire number two example would be vista print vista prints been around a long time And they're one of the largest online printing companies that are out there Let's take a look at what they do Now if you do a little bit of research you're going to find out that business cards Well, they're really not that cheap if you do get really cheap ones, you're going to get what you pay for So vista print came up with a really really cool tripwire in the beginning of their funnel Here's an example of their ad and what they were doing and doing some comparison in the great deal You get by going to vista print with this offer you could get up to 250 basic business cards Absolutely free if you wanted vista prints premium business cards You could still get 250 for only 10 bucks the shipping was free on both offers I mean this this really is kind of irresistible if you're buying business cards I mean it doesn't really get better than free. I mean free is pretty cool I know but if you do pay the $10 one, which is really the number one thing people chose That's a really kind of a sweet spot because you got free shipping whether it was a free offer Or you got free shipping whether you pay the $10 so either way you did well But they found that that $10 offer worked better than the free Now make sure you offer alignment and what I mean by that is when somebody opted in for one of these Offers whether it be the free one or the premium one the next thing they were offered is more business Cards at another discount. So they didn't try to sell them stationary They didn't try to sell them, you know notepads or anything like that The alignment was more of what you just bought at a much better deal Now that said if somebody is looking for business cards for networking They could actually upsell them to a digital type marketing product Also to get their point across to get them to get more customers And that actually still aligns with business cards Now just like the one we talked about with Columbia records This is an entry tripwire So this should always be placed at the beginning of your funnel because this is the beginning of getting that customer Now let's take a look at example number three, which is authority hackers introductory course tripwire This is pretty cool. Gail Brayton of authority hackers shared his case study of how his introductory course tripwire helped him net thousands of dollars The core product was double your leads pretty cool if you could double your leads right a five video course Brayton explained to include 40 videos and all he also hosted webinars and created an exclusive facebook group for those who paid So they got this extra benefit if they paid the fee now the course fee was $297 and to get leads interested He would actually break the course down and offer a portion of it as a tripwire So just part of the course This was a much lower price at only nine dollars and ninety five cents But once they saw that section of the course most of the people wanted the entire course Now before selling his product Brayton had spent time gathering an email list over 30 days He sent 301 emails in those emails. He offered that particular tripwire that part of that course in that time frame He earned nearly $300 of revenue from the tripwire itself with a little bit of math It appears that 30 of his customers bought the tripwire then Brayton introduced his main offer the full double your leads course His upsell rate was 26 leading to 376 dollars in revenue not bad. Remember this was just over a 30 day period Brayton goes on to say that he's made thousands of dollars on this offer since then and once again If you notice we're still at that sweet spot of ten dollars His was nine dollars and ninety five cents So you still at that spot that really worked best for tripwires and we're still in sync obviously Somebody got an offer where part of the course was nine ninety five and the rest of the offer was the rest of the course So that's perfectly in line with where do you place a tripwire like this once again? It's that low cost and this would be at the very beginning of your funnel Okay tripwire number four is auto grows swipe file tripwire. This is a pretty cool one. I think you're like this Um at auto grow they are actually selling their tripwire in the form of a swipe file In other words, you can just copy what they did it's designed for sales funnels and the swipe file helps them produce Pages that convert Yes, even landing pages pricing pages and checkout pages. So they get a lot of value for the swipe file Also included in swipe file or upsell examples smart funnel examples explainer videos and 73 pop-up examples Like many of the tripwires. I've already talked about this is a low cost one This was actually only seven dollars for somebody to get the swipe file Now this particular swipe file was actually part of their online Training to teach people how to do marketing online and to build sales funds. Okay. Once again, where do we place it? I bet you know now. It's a seven dollar offer It's going to be at the beginning of your funnel at the very beginning because it's a low cost offer Then we can actually build on this and have more upsells and make money on these customers Now next what we're going to look at is video fruits now back in 2014 video fruit founder Brian Harris unveiled this new product and back then there wasn't a lot of products out there like this And here's what he did for scarcity. He only offered 100 volt passes in all So what was in the vault? Okay with an image like this? You just don't know But what was in there was a six module blueprint that included everything they needed the swipe files the workflows the contractor information Everything they needed to succeed the modules were as follows launch sequence module one with email sequences Landing pages in module two sidebar opt-ins module three with templates and workflows pop-up opt-ins module four Facebook ads module five with more than 150 examples and explainer videos module six Now I couldn't find the exact price of this particular offer because it's been a few years However offers like this can be worth thousands of dollars and from what I've figured out this one here actually sold somewhere between 49 and 99 dollars now obviously this is a whole lot more than the other trip wires I talked about but look at the value of this one here too. You're getting a whole lot more value for your dollar Now this swipe file was in direct alignment with video fruits other products So it worked well and it was aligned with their other products now. Where do you place an offer like this? Well, unfortunately at the time they did this they didn't have any lower cost offers So this actually was the beginning of their funnel, but they did very well with it and they made a lot of sales Now this trip wire here. It's pretty cool. It is a turtle necklace now the actual ad says the value was 1995, but they could actually get this product and Just pay shipping shipping on this particular product. Guess what nine dollars now The actual product itself cost them around two or three dollars So they actually made a little bit of profit on it the product itself was only a dollar or two So you can take a lower cost item like this and just charge for shipping But you do want to be careful with this now some advertising platforms Whether it be facebook or whatever they're doing away with their free plus shipping So all you do is charge for the product and then get free shipping Now after this offer this particular company had a whole line of face cleansers and cleaners and that type of thing And they would actually upsell people to these face cleansers. They knew they were selling to women So they knew that that was a market there now these face cleansers were worth hundreds of dollars So in doing this turtle necklace and then upselling to the face cleansers. They made a lot of money Once again low cost offer beginning of the funnel. That's where you would want to play something like this You don't want this in the middle of the end of your funnel You want this right up front to capture that customer give them something a high value for a low cost The next one is Thrive Market's free six pack bar offer now Thrive Market is an online organic food manufacturer And what they would do is they would bundle some of their products And they would make it cheap enough so that when you got these products It was cheaper than you actually going to a store and buying them individually Now by opting in for this offer They were actually signing up for a monthly subscription to this product But it was a $30 product and the cost to sign up was much less than that Then they got them on the continuity where they were paying every month and they could start shipping their products monthly to them Now shipping and handling on this product here was probably no more than $10 But they knew this was a consumable product that people could be buying every single month and using it up Now the advantage they had here was by showing the quality of this product and letting them eat the product Let them taste the product let them enjoy the product Then people would actually buy into their company and want that monthly subscription on a ongoing basis Now the next one is squares free offer This was a really cool one and this was very ambitious because it cost them some money to do But they knew that if you bought into the square which they processed credit cards That you would be using this particular thing every single month They plugged it into the phone they could swipe credit cards on it and it had real value But the thing is to get this particular product you had to sign up for their service Which is where they actually made their money So they actually lost money by giving it to you however they made a lot of money on processing your credit cards Now at this point square could actually offer other software offers as upsells But their main business really was processing credit cards The next offer is brennan bruschards now He focuses on personal development and he actually would give you the book and he would pay for the shipping too That's a pretty compelling offer But if you read the book and you got involved in and you're probably going to buy one of his other offers He has a lot of courses He has coaching and a lot of those things run into the thousands of dollars So was it worth it for him to do that? Apparently so In addition to the book you would also throw in 12 weeks of access to his private Facebook group Now that's a pretty cool thing But understand that really cost him zero and if you're going to get 12 weeks of that Facebook group You're going to kind of get indoctrinated into his way of doing things and as you get indoctrinated You're going to be much more likely to buy his other products So he could add you know 5,000 or 50,000 people to that group and it cost him no more money because at Facebook group it's free Now according to brennan bruschard the value of the book is $19.95 and the value of the motivational course Well, he put a price tag of 297 on that now both prices are from his website So customers can see how much money they're saving they can actually go check on it Shipping in this case is seven dollars and that's included in international shipping too So that's a pretty good deal And like I said before he also has other products He has things that are in alignment like podcast and courses and coaching and all of these things He can make additional money on they run from the hundreds of dollars into the thousands of dollars Once again, this is a seven dollar offer So this is going to go at the beginning of the funnel because this is a low cost opt-in just to get a buyer Now example 10 here is ryan dice the invisible selling machine. This is a book trip wire Now the whole background behind this book is Designed to go out to business owners who want to learn digital marketing and make more money and build their customer list Now he says the book normally sells for 1995 But he cuts the price in half to ten dollars Once again that sweet spot and he covers the shipping for you Now customers in the u.s. Only had to pay ten dollars for shipping if you were an international customer You had to pay an additional seven dollars But that's still below 20 dollars, which is the actual cost of the book So you're still getting a great deal now, of course this book teaches you a lot I mean it probably teaches you 95 percent of what you need to know, but most people they don't want to read So he offers a course after you bought the book that is videos that you can actually watch And they found that most people actually end up buying the course because they didn't want to have to read through the whole book Now where do you place this offer once again beginning of funnel? We're looking at a ten dollar offer We keep hitting that sweet spot of ten dollars and this is a perfect one for that You could actually put it in the middle of the funnel But this is more designed to get more customers and more people on his list Now tripwires are I guess kind of like a taste of the product I know I used to do gun shows and we used to take a lot of our food there We had canned meats and we had freeze-dried foods and we would give out a sample And we didn't charge for that sample that was free But it kind of gave them a taste of our product and as soon as they tasted the product Then we could get a conversation going we can actually sell them the actual physical product No difference in these tripwires and exactly what we did person to person Okay, so which of these offers are going to work for you? Well, I don't know. Okay, so you have to try them out You know, if you look at the square offer, that was pretty cool They gave them something of real value and it was this card reader But the thing is you could only use it with their services So if you're giving them something of value, they can't even use the value of that particular product unless they sign up for the services In one example, we talked about giving away the basic version of the product and that that was a course So, you know, we said hey for nine dollars and ninety five cents You can have the basic version of this course But you really couldn't go very far in the course because you only got access to one or two modules So in doing that that works really well to get somebody to buy the entire course And of course the old one The one that we see more often than not but it is starting to go away some because of What advertisers will allow you to do but if you can do it do it And that is the free plus shipping you can have the product for free All you have to do is cover the shipping this works really well and it has worked well for years Okay, so here's the question of the day. Which one are you going to do? Which one have you done? Please put your comments below. Let me know what you've done and oh my god If you haven't done it yet join the fisher family, how do you do that? You do it by hitting the subscribe button down there if you join the vip fisher family Guess what? You also have to turn on notifications Why? Because if you click notifications you turn on all notifications I can let you know every single time I do a video. That's pretty cool stuff, right? You will know before anybody else which makes you a vip now. Don't forget I also offered you a free e-commerce course. It's worth 97 dollars and it cost you Nothing all you got to do is go down the description and click that link No credit card needed and you can start that training and move forward and start run and grow your online business Thank you so much for listening to this video and i'll see you in the next one Hey, thanks for watching my video. 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