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Advertisers are having a new found respect for the consumer

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Uploaded on Nov 5, 2009

David Spark here, reporting for ad:tech at ad:tech NY 2009.

I spoke with Josh Crandall, President, Co-founder of Netpop Research. I asked him what his sense of the buzz on the floor, and he said that hes seeing a new sense of respect for the consumer. He mentioned the company Upsell which engages with consumers with instant messaging when they visit the site. I must say I saw Upsell a couple of years ago and that instant messaging was fully robotic and a tad annoying. Josh says that its changed now. It does start out robotic, but when theres a response they route the discussion to an actual person.

This theme of respect for the consumer also falls in line with my discussion with Pete Blackshaw of Nielsen who talked about the symbiotic relationship between paid and earned media.

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