James Bond, legendary hero of fiction and film, is devoted to the Crown and to his cup of Bollinger Champagne. Just as Bollinger has been awarded the Royal Warrant by seven British monarchs since 1884, so has Bond pledged his loyalty to Bollinger. For more than four decades - since Ian Fleming penned his first James Bond, Agent 007 thriller in 1953 - Bond has enjoyed his Bollinger Champagne.