 Okay in this video I want to explain to you and help you answer the question of should you buy the book dot com secrets okay so I'm just going to go through exactly what is in the book and then you can decide for yourself whether you want to buy or not okay so for me I only bought these books I actually bought all of them okay and I didn't even buy like okay basically Russell has three books it's called dot com secrets expert and traffic secrets okay these three books I didn't buy them all at one time I actually bought one at a time and then I realized okay this book is quite good quite fantastic so I bought the remaining few okay just to tell you as well I don't really like the third one traffic secrets so because I run a lot of ads so the stuff that is in the book is not really new to me so probably it's not as of much value but I think dot com secrets is the one to buy okay so I'm going to explain to you what is in this book as well okay so even though I am in in a sense internet marketing I'm in the niche right I've made help other people make millions of dollars so far like I've only read this book like this year okay and it still has value okay so I was skeptical of the click funnels community as well because sometimes they are a bit scammy and stuff okay but I just decided to buy this book this this book retails for $9 if I'm not wrong in the US and $19 if it's international shipping okay so um basically what Russell goes through in this book is more of the frameworks so literally at the back as well they literally call it dot com secrets okay you can't really see it dot com secrets is the framework for everything that they do okay so he teaches you about yeah I have my notes here he teaches you about the hook the story and offer okay so how do you attract customers uh that you want using a hook uh and essentially he calls it bait and you put it out there into the traffic sources to gather your customers okay he also talks about uh the ability to sell on story so you build a relationship and so uh as you stack up and build that value ladder you can sell people more things over time right because that relationship is built once you sell on story okay as opposed to other brands who just do direct response and just do like very very pain points sort of thing you use story and stuff to build the relationship relationship with the audience so the retention of the audience is high as well okay uh there's this thing called the value ladder which basically means how do you get people to buy like low ticket products from from you then you rise up the value ladder so imagine if I buy $47 product from you and then I move on to the next stage I buy a $300 product from you then I move on to the next stage a thousand dollar product so on and so forth and so basically how to increase the LTV using funnels which is exactly what the software is doing basically you can build funnels on this on this landing page builder as opposed to something else like lead pages uh wordpress etc etc okay it is still possible to build funnels on these other platforms it's just much more difficult and I've done it myself so it's just much more difficult and click funnels solves that problem okay so uh there's also another thing where I think this piece of advice is very good where he says uh the changing of environment to sell at different price points is what matters right so imagine um he's used to selling for example 997 products uh info products right and he he can run an automated webinar through that right however if you sell for example a four five thousand dollar product or a 25 thousand dollar mastermind or whatever stuff he's selling right you have to go over the over the phone so by changing the environment you have to change your price point as well right you can sell certain things at different price points and um that really increases that conversion rate if you change the environment okay uh then another thing he talks about is the cold traffic warm traffic hot traffic uh if you are running facebook ads you're very very familiar with this so nothing new okay then there's traffic you buy traffic you earn and traffic traffic you own so traffic you buy is just paid traffic you go to the to facebook and tell them I want to for a hundred dollars I want this amount of clicks for example right traffic you earn is organic traffic so from your youtube videos your SEO your blogs for example for example and then traffic you own is your email list right because um other people can take away your business imagine they shut down your ad account right and then your email list is there so it's traffic you own okay then he goes on to explain the different types of funnels that he has built for himself for example the challenge funnel webinar funnel book funnel summit funnel blah blah blah okay so he just wants to show you the breath of things and how funnels can be basically applied to multiple industries and multiple price multiple price points as well okay he has used these funnels for himself um but you as a business owner or whatever it does not matter you just need to pick one funnel and generally you can run with that okay so you don't work don't worry too much don't feel so overwhelmed to adapt everything that Russell says in the book um it's just that these are frameworks and things that you can understand and if it's useful for you then you can implement as well okay then he also provides the scripts to craft the copy and the video ads and stuff so he does give guidelines on how to actually build those scripts and stuff as well as he talks about the follow-up funnels with email and retention okay so um I would consider myself advanced internet marketer I think so okay um and so like this book really just confirmed my understanding of what I've learned everything uh after spending millions and ad spend in a lot of advertising dollars so um I guess the biggest takeaway is obviously just LTV and AOV right if you can increase that you get um you can basically kill everybody in the market and which is which is what uh Russell Brunson's like click funnels they're funnels so strong because they have for example uh info product on the front end and then they have a sass on the back end and then uh they have like this these physical products as well so they have like a three headed monster uh that works basically okay so um yeah that's basically it um if you want to go and check out uh this book I'll put a link in the description as well it's an affiliate link I'll just tell you that um yeah but um if you're looking for this book I think it'll be very very beneficial um even if you are in an advanced internet marketer if you are a beginner and like you don't really understand traffic and funnels you might want to consider because it's not very expensive um yeah and ships pretty fast as well okay so uh I'm gonna go to do a review of the other books as well expert secrets and traffic secrets at the same time in that in my other youtube videos uh but for for dot com secrets uh specifically I think um any internet marketer like you you probably need to read this book okay so just to tell you that okay yep that's pretty much it um let me know your thoughts and yep uh if you want the book there's the link in the description as well okay I'll see you in the next video