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Social Selling: Unleashing the Power of Social Media on B2B Sales Enablement

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Published on Apr 2, 2012

To learn more about the smarter approach to CRM, visit: http://www.ibm.com/midmarket/us/en/cr...

Watch the first in a series of four Aberdeen Group videos on "Sales Enablement 2012 -- How Best-in-Class Achieve and Maintain Peak Performance," which compares best in class companies to laggers use of social business, business analytics and application integration with CRM solutions to achieve top performance. This video, covering social selling, will deliver a comprehensive overview of the impact of social media on improving sales effectiveness in today's rapidly changing business landscape.

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