 So this is what I have as far as the click, you know, I'm assuming I did it right because it says per leads easy big leads, whatever. So that that's the custom conversion. I'm assuming Actually, we haven't, we haven't customized the column yet, which we'll do we'll do right now. But one thing you always want to do also is is whatever at is off shade that blue to gray. Oh, that second one is off. Just shade it. Yeah, right there. You don't you don't have to check the box. Just shade it. And then and then shade that. Yeah, whatever is off always try to do that. So you got to uncheck that box. That's why. Yeah, when you turn it off, it's not about checking the box. Just just shade it. Okay, cool. And then and then do the same thing on the ad set. Just shut those ones off. Or they're already off, but just shade them to blue or shade them to Graham. Sorry. Okay, so that's good. Actually, yeah, that's the like one. Okay. And then yeah, the third tab. Okay, cool. Okay, awesome. So yeah, just uncheck all those blue at the top, one selected one selected one selected just uncheck all those are just check the box, whatever. Oh, okay. Make sure that's right. Okay, so let's. Yeah, uncheck that box right there so we could just focus on that top one. And then uncheck that one selected just X out that blue. Oh, shit, you got all. Okay, these are all. Okay, those are all the assets. Okay, so just uncheck that one selected. That. That blue one selected the top just exit out. There we go. Okay, cool. So why don't we customize the columns real quick. Let's customize the columns real quick. Go to go to columns performance right there in the middle columns and then performance. Uh, Okay. Yeah, right there. And then go down to customize columns. This is really, I mean, I just like it this way that way you can really see you can really it rather than being that general cost per result or the general result. Well, we can just name it what we named it. We can we can title it what we actually named it, which is right there custom conversions or either the left custom conversions click on that to the left. Oh, to the left. Oh, the left. I'm sorry. Custom conversions. So these this right here. Do you even have a custom conversion set up. You should have a custom conversion set up. Yeah. I do have to bleep with it for the one I'm trying to run. Yeah, it's supposed to run on Sunday. Well, Mara will scroll up, scroll up a little bit above ebook leads. No, there's that. Yeah, don't bring that one up. Okay, right. You scroll down. Okay, right there. Yeah, perfect. I knew you had one. So right there. Easy battery leads. That's our custom conversion. So to the right before we click on that before we do before we leave that right there. But to the right this whole freaking list of shit. There's a lot of metrics there that we don't need that we don't even that that's not even really that's not necessary. You know, all it does is clutter the damn column and we don't need all that clutter. So I so I do this just to make it easier to the eye. Like when I look at this dashboard, I want to just see the metrics that matter right away. I don't I don't care about impressions. I don't care about freaking last significant edit. I don't care about I'm going to take out results. I do care about the results but I have my own custom my I have my own custom conversion results. I don't need that result. I don't need that reach. I don't need that cost per result. I do care about the cost per result but I have my own custom conversion that's going to show me the cost per result. So let's X out a lot of this shit. Let's X out, X out last significant edit, X out results, X out reach, X out impressions, yep, X out impressions, X out cost per result, X out quality ranking, actually quality, lead quality ranking, engagement rate ranking, X set out, conversion rate ranking, X set out. Schedule, you can, page likes, X set out, and then go to scroll to the top of it above ad set name. Is there anything above that, above ad set name? What's going on over here? Yeah, that's just, yeah, that's fine. You could, yeah, that bar is in the way metrics to include, but that's fine, leave that there. And so that, all that right there, I took out, and all I'm going to do is make, make room for my custom conversions. So click custom conversions or just scroll down or actually, you know, it's right there. Just, no, no, no, no, no click. So right there, easy battery leads. You see it right there to the, no, no, no, right there. Yeah. So click on that one and then click on the third one over. And normally you can see it what it is that, no, that box. So the, the, or it's the second box over. Yeah, right there, right? No, no, no, no, the other one to the right. No, not that one, not that one. The, the other one to the right. Yeah, right there. Perfect. That's, yeah, that's the hover over it, hover over the check mark. Actually, no, it's right there. So cost per easy. Yeah. So cost per is what I, is what I want to know. So I want to know how many leads came in and I want to know the cost per lead. So, and then, and then the amount spent is right there at the top. So go in and drag it up. The cost per easy battery leads. So don't exit out, drag it up. Drag it up about right by the amount spent. Let's put it around by the amount, amount spent. Drop it right there or drop it down, down, down, down. Amount spent. Put it by the amount spent. Right there, right there. Yeah, put it right there. And then drag the other one up, put it right next to it. Perfect. So now when we go look at, when we save this and we go look at our damn freaking column in our dashboard, we see those numbers. How many easy battery leads came in? What was the cost per easy battery lead? And, and, and when does it end? Of course, but what was the amount spent? You know, how much do we spend on the campaign? So now score to the bottom, to the very bottom left of this middle. Yeah, there we go. So save as preset to the left. Save as preset. And we're going to name this one easy battery campaign. Perfect. And then go ahead and click apply. Okay, cool. So now you notice right there at the top columns, you're now in the easy battery campaign column. Now, so anytime you want to will sometimes by default, as you come back to the campaign, you'll have to hit that drop down because most like watch hit the drop down columns, easy battery campaign up, hit that drop down no up above can columns, easy battery campaign to the right, right there, hit that drop down. So as you come back in, maybe tomorrow or later on, by default, it may be in the performance. So all you do is click on the drop down and go all the way down. And you'll see your customized preset. Yeah, you'll see the preset right there, easy battery campaign, and just always, you know, click on that one. So you can, it just makes it easier when you know, now that we look at the dashboard, boom, easy battery leads cost, easy battery leads. That's what you care about. So click out of this. And that's how you set up custom columns. So okay, right, it makes it look better, makes it easier to look at, right? Like, right, no, those metrics right away. And that's all I care about, bro. Those are the most important metrics right there, bro. The, the budget, the amount spent, the easy battery leads and the cost per easy battery leads. That's all that really matters to the impressions of reach. Those are metrics that don't really matter. I don't give a shit about that. You know, like, it's really those four, you know, that that really, that really matter, you know, so there it is there, that's custom columns. So what else we got? Okay, so I guess we're going to make sure this is all set up right so check the box. So just check the box. So we can either go into the the campaign, we don't need to look at that tab. But yeah, the middle tab. And then and then we and then maybe the third tab. Okay, good. So this is what I'm confused about. Okay. I thought it was going to have like one. Is this saying that I'm running five ads? No, it's saying it's saying you're running, you're running four, you're running four ads. All to the you're running four ad sets. Watch click on the middle tab. And each ad says going to that one video. So you have these four different ads that are running, going to that one video. And and and depending on what the calendar is, whether it's a two week lifetime campaign or a 30 day campaign, whatever, you got it going from it's it's scheduled. Yeah, from the eighth to the 21st. So what is that a couple weeks or freaking almost a couple weeks? Yeah, it's like two weeks, like 14 days. Yeah, so so but here's the deal. Here's what's going to happen. Here's what's going to happen. And you're going to be able to see this and you want to give it three days, give it a minimum of three days, three full days, okay, not two and a half, like give it three full days. And then you'll come in here and these are the numbers you're looking at the amount spent, the cost per lead, the the the amount of leads, it's these three right here, amount spent leads, cost per lead. These are the three that you're looking at. Okay, so in three days, you're looking at that. And you're going to shut off any of the ones you're going to shut off three or four. So three out of four, you're going to want to shut off maybe two out of four. It's sometimes it's two out of four. Most of the time it's three out of four. Because because you'll have one out of four that pops. Sometimes it's two out of four that pops. But actually, you know what, sometimes you'll have all four that pop. But at the same time, they're not all popping at the same number at all. So let's say for example, let's say all four are popping. And how and what what's even the definition of popping? Leads are coming in. Right. Leads are coming in. Leads are coming in. It's popping. Leads are coming in on all four campaigns. But what's going to differ is the cost per lead. What's going to what's going to differ is the amount of leads. So so if I have all four popping, and leads are coming in on all four campaigns, but there's a different cost. So what I may shut off are the the two campaigns where the cost per lead is high. And or it might be three of four, where yeah, leads are coming in, but the cost per lead is high. I'm getting, you know, $10 per lead on three of them, and the and the one out of four, I'm getting freaking $2 leads. So it's like if they're that big of a difference, then shut off the other three and just go all in with the other one. And in a perfect world, here's how it's supposed to work where the three that didn't pop or the three that cost that you had a higher cost per lead, you shut those off after three days. And then that one that pops, that should be popping so high, that should be popping so much where that pays for the other three that didn't perform. Okay, right. So that's the one that you at the one that's popping the most as the most reasonable, if it's too high, and it's not yielding any, any commission. Yeah, and that's the one I turn off and retry to restructure. Not. Well, yeah, you're gonna restructure, but you're not gonna restructure from here, you're gonna just turn it off. And then and then start a whole new ad. Don't edit anything in here. Right, right, right. You're just turning off, you're just turning them off. So so the only thing that that would so then so then when you let's say you turn it off, then you go back to the drawing board and you're like, okay, damn, maybe that audience wasn't the right audience, or maybe that video wasn't the right video. So so but that video is popping for people who follow auto zone. And so okay, we go all in, we leave auto auto zone off. I mean, on we turn off the other three. And then maybe we go maybe we go start a whole new campaign with those other three. Do it yourself woodworking auto mechanics. Maybe we go start a whole another ad with those three audiences targeting a completely different video. Right, right. So you're saying if once I get once I get the results from these and see how it's going, then I'll say okay, well, let's just say only DUI is working. So I turned off auto zone and everything that I still I'm going to have the audience auto zone information for the cut for the lead for that audience. I can then just take another video and then try another video with that with this auto zone audience. Yep. Yep. Well, if the auto zone is the one that you're leaving on or if it's the one you turned off, say it again. What were you asked? What was your question? If the auto zone was turned on or if you actually turned it off? Yep. I went after the three days. I saw that let's say D do it yourself is the only one that's really converting and really giving me numbers. Then I turn off the question. Yes. The answer to that question. Yeah. Yeah. For sure. For sure. Cool. Yeah. So those audiences may not have appealed or that video may have not appealed to those audiences. And so, but those audiences, you know, for a fact, those are those are those are that's where your ideal client lives. Then it would have just been the video. It could have been just the video. It could have been what was set up. That's why when it comes to testing, when it comes to split testing, this is split testing. When you're when you're testing different audiences, that's split testing. The other form of split testing, as I mentioned before to you, it's the third tab where we're now split testing either the video or we're split testing the image or we're split testing the headline of those videos or our images. So, so that's where the testing really comes in. But at the same time, it's not like you're running these ads for a whole freaking month and blowing 150 on each one before we make a switch. No, we're running it for three days. In three days, you should have you should have the data. Sometimes sometimes people some people will say run it for at least seven days. But I heard from the best of the best words like three days, three days. In 72 hours, you should see enough data to know if that ad is performing or not. Sometimes, yeah, again, some people say you run it for a little longer. But but again, it's kind of to each its own. If you have a ton of money, then shit, okay, cool, test a little longer. But if we're working on a shoestring budget, three days should be sufficient to determine whether I need to turn that ad off or not. And and again, as long as that's a good audience and we know that's a that's a good audience, it might have just been the video man, the video wasn't appealing. The image wasn't appealing or or or the or the headline. And so that's where you go in and now you create multiple ads. That split testing on that end, where we're now running these four audiences, but to four different images, or to four different videos. See, right here, we're running all four audiences to one video. But if we really want to up our game, we have to up our budget. Because to really, really get gangster with it. Those four should be four different ones. That's also where Facebook, okay, now we got four audiences for different images. Let's run to each, each one and see which audience hits which video, or which audience pops with what image or what headline pops to what audience. That's when you're really, really, you know, split testing. But in this case, if you're if you're if you're kind of watching your budget, which everyone should be obviously in the beginning, wait till you get cells and then you can up your budget. But that's where you would do it next is split testing the ads, the third tab. But but but let's see if this one video should do it, you know, is enough right now, you know, you've got four different audiences. And let's see how this one video does. Right, you know, I mean, I'm hoping I'm hoping I don't really like this one because it looks too professional. And I mean, I wanted something a little bit more, you know, cell phone ish. That's, but you know, I'm going to see how this one works. I kind of just want to get over. Yeah, for sure. It's kind of, yeah, constantly going to be saying we try this, we try this. I'm just gonna go with it. But it but everything seems to be from what you see. It should be okay, as far as going here. There's the the AdSense and then goes there to the ad X, Y, Z. Okay. All right, so click on the click on the the first tab again campaign. Click on that tab and go into edit real quick. Yeah, click on edit. Okay, so we're on conversions. No special ad category needed. And then you're not doing you're not doing CBO. So and that's that's another I need testing. No, not yet not. We won't run on this one. We'll run it on the next one. And that that's another form of split testing. So and so so for example, in this specific case, we're not running CBO. We're we're we're we're setting that budget at the ad set level on the second tab. So this is Facebook's new new method, new strategy if you want to call it that. But it's where you split. It's where you put the ad. It's where you it's where you put the ad budget here. And CBO what it does is it it also will allocate that budget to your four different audiences to really see which one pops. But I've done both and I haven't really seen like the biggest biggest difference just yet. So so if anything, here's what you can do. Here's another form of split testing. Here's what I would do next is yes, go CBO, turn that on. Don't do it now. Don't do it now. Don't do it now. Don't do it now, bro. Don't touch nothing right now. That's next. You run a whole different ad campaign, everything the same, but you're putting the budget here. So the one lifetime would go here versus how you have it set up now. So it's it's very it's the same, but it's supposed to be different. It's supposed to be way different. So let this let this run first the way everything is set up now and then that would just be our next test running running the budget through the CBO. Okay, okay. But I cannot I can I can always change. Well, I do want to change it to run six a.m. tomorrow. I could do it and change that could change the calendar. That's the time. That's about the only thing you you want to change. You can change the title. But as far as changing anything else, don't touch anything else. Don't touch the targeting. Don't touch the the audience. Don't touch the city. Don't touch any of that. Like leave all that the same. But the calendar, you could change the calendar. Okay, okay. Yeah, I can definitely do that. Just turn this heat off because it's on hell right now. Okay. All right. So so that's all set up but all good. Okay, so this one I guess is the next. Also, did you see the new way that you have to get your pixel code? Well, unless there was a new way that came out last night, I mean, I don't I don't what what what part are you talking about? Like if you go to if I go here, so when I want to try to go to events, when I first was redoing everything, they wouldn't so let me show you. I don't know why this is still here. So let's just say you say add an event, right? Add it to a new website. You click this. It doesn't allow it doesn't know it a lot. Well, it would not well it'll allow you to but they have this thing where you go to. It'll I don't know how they how they did it before but they'll it'll send you over to like some kind of tool. Yeah, and that's that's old but copy code right here. That's where you would copy it. So copy it green one. And then and so now it's copied. Hit the blue one. Hit continue. And what you want to change over here is the advanced matching. So turn that on. You always want to get this far with it. So turn that on and now all that now Facebook will start will start matching all of this stuff to your ideal audience as well. Hit continue. This part right here at event code. This right here is just another way to set up the different conversions. So you can you can go this route but it's it's not necessary at all. Like if you as long as you have versions set up and as long as you have custom audiences set up then then you're fine. I just go that route. I go setting it up myself rather than then going this this route but this ain't a bad a bad tool to use also but it's both the same. It's the same. It's just you can use the setup tool to add standard events and parameters without the need to code. This is the simplest easiest option to install pixel events. Again an event is is is is an action. So if someone clicks on a button that's an event. If someone lands on a page that's an event. And so what we did is we just set up our own. We set up our own custom conversion. If you land on that page I'm going to call this easy easy battery leads. If you land on this page I'm going to call it easy battery web page visitors. You know we just ended up setting it up that way versus going this way. That's all. So you can answer this part and and and all but always yeah when you when you do install the pixel always make sure you turn on the advanced matching. So you like what. Why is this still here though. That's why I don't I don't get. Because I have a diagnostic right there that where that number one is hit that diagnostics. Yeah hit that. And I'll tell you right here but normally your pixel recently started sending events. OK so go ahead and just click click and ignore all this. Yeah. If you don't want to allow the domain. So it's just telling you that the domain is now is now being read. Your pixel recently started sending events from this domain. So that's all. And then and then if you refresh the page that red triangle should eventually disappear. OK. OK. OK. And a lot of this shit bro all you do is just follow the damn freaking follow it like click on it and you know and then you'll be able to clear it out. So that's that bro your shit looks good. When's it scheduled. Are you. So you wanted to change the calendar. When's it normal. When's it scheduled like. It was scheduled for that. It was scheduled for the 8th on Sunday because I was going to talk to you on Saturday. Gotcha. Gotcha. But you know so you can cancel the Saturday one. And then I'll run this for a couple of days and then I'll think about. Yeah. Three days. Yeah. Three days out. And then before you cancel it let's analyze it. Let's analyze the schedule a call for three days after after it starts. Let's let's let's jump on and jump back on and we'll go over together. OK. OK. We'll look at the numbers before you turn them off before you turn it off. This is where I'm at right now. Now this is where I may have gone a little O.D. We'll get into this for sure. But nothing else on the ad site on the on the ad manager site. On the on this one. Yeah. Are we good on the ad manager. Yeah. OK. I'm good. I'm going on everything out. OK.