 So we're here at Sony and check this out. This is Sony OLED. So who are you? So my name is Viet and what we have here is the A1e. This is our OLED display panel. It's being has over 8 million self-illuminating pixels and it's being controlled by our X1 Extreme Processor. Now what's important to understand about the picture quality that you're seeing on this display here is not due just to the panel itself. It's actually because of Sony's exceptional video The X1 Extreme. Exactly. Is it the same that's on other 4K TVs or is it a new one? It is similar. It's the same processor that's built into our Z9D. These are the only two models that has this processor built in. So basically Sony, is it Sony the best at this kind of processor in the whole market? There is no processor on the market like this. We are the only company that has a processor that has been capable of this type of processor. So is Samsung and LG a little bit sad? Well I can't comment on what they have but I can tell you that we have the absolute best processor out there. So I'm gonna just try to go a little bit close. So OLED. That means this is a whole new factory. You can't make OLED at the LCD factory. Yeah so this is a whole new factory. Now we don't disclose where the panels come from but what I can tell you is the A1e is being powered and controlled by our X1 Extreme Processor. So with that being said, the X1 Extreme has 40% more real-time processing than the current X1s that you see out of the market today. Now how this benefits you is when you're watching a movie, it doesn't matter where the source is coming from, it could be streamed if it could be from your broadcast sensation or it could be from your physical media. And it will take that SDR signal and upscale to near 4k HDR like qualities without any issues at all. And this is all done real-time. X1 Extreme. That's an ARM processor I guess. It has to be an ARM processor. This is Sony's processor so we actually built this processor from the ground up. Is it in partnership with MediaTek? Or you cannot say? No I cannot disclose that type of information. So it has a 40% faster than the first X1. Correct. So X1 Extreme. Yes. And here we have the 77 inch OLED ultra-fine. It's crazy. Now along with the great picture, what else do you need? You want to make sure that you have great audio right? So if you notice this year we actually came up with a speakerless design and the reason why we did that is we actually used a new technology called a Q-Sync Surface. And what the Q-Sync Surface does is actually vibrates the 77 inch glass display turning the whole screen itself into the speaker. So you know how like when you're watching a conventional TV and there's speakers on the side or in the back? Usually when that happens, the actor sounds like he's talking away from you, right? Now with the Q-Sync Surface, let's say you're watching a movie and there's a person standing right here and one standing right there. You can actually tell that the voices are coming out over this way or coming out from this side. So it's a really cool technology that we have this year and to round off everything. If you look at the back panel right there, that actually serves multiple functions. Now not only is it a stand, but when you pull off the grill, it'll actually expose the built-in subwoofer. Now without being said, you'll also see the Vesemont holes where you can actually put your bracket. So you can actually wall mount this on the wall. How's the sound quality compared to normal speakers? Oh, the sound quality is just awesome. I mean it sounds great. Really, I mean you're talking about a 77 inch display that becomes a speaker itself. But it sounds crazy, but is there any way to know that it's not a downgrade compared to traditional speaker technology? Well, this way here we have you know done a lot of research and with the Q-Sync Surface technology, this is the first time it's ever been used in this type of application. This patent pending technology, so you're going to see there's training all of our OLEDs. Okay, so is it affordable? We don't have a price point on this yet. As we get closer to release date, I'm sure we'll have more information available for you. So any number that I throw out right now wouldn't be exactly accurate. It's not a printed OLED display, no? Excuse me? It's not printed, it's not low-cost. There's no way to do this. Well, I can tell you it would be very competitively priced. So competitive with LG, I guess. Because that's quite expensive and this is a huge one. 77 inch OLEDs, 77 and 65 and depending on your region you may get other sizes also. It would be fantastic if there was some way that Sony would figure out a way to make this and sell it for like a thousand dollars and don't worry about it. Exactly. I mean as we get more and more into developing this technology and things like that, I'm sure cost will eventually go down as, you know, most electronics. But as of right now we don't have, you know, a price point on this yet. As we get closer to that date, we won't know. 77 is huge, but 65 is pretty good. And then we have 65 right here. 65, okay, let's say 1,000 for 65 and then 2,000 for 77. But it's probably going to be a bunch more. It looks crazy.