 Hey there, Chad Bond, you're here for High University Library, standing in front of Jacky O's Brewery in Athens, Ohio. Some of my students are currently working on the brewery industry. And this video is going to show them how to actually find market research industry reports on the brewery industry in the United States. So here you go. Well, it would be awesome to hang out at Jacky O's all day long. Unfortunately, we probably wouldn't get much business research done. So I'm back in my office here to show you some of the excellent tools we have that can help you research the brewery and beer industry in the U.S. So here you go. Here's the tools. So the first place we'll look for industry information is Standard & Poor's Net Advantage. Once you get here, if you just click on Industries, and we're looking for basically anything to do with the brewing or beverage industry, here we have, there's an alcoholic beverage and tobacco industry right there. Click the little triangle. When we get a nice little report there, you can actually look at in PDF format if you want to. These average between 30 and 50 pages usually. Pretty good information there. We have all kinds of nice charts and some textual analysis of the industry, things like that. If you like, you can also go over here and click on downloadable company data, and that will open up an Excel spreadsheet with all these different kinds of materials or data here that you find in the report. You can get it in Excel format there. So that's one way to get really good information and really up to date, updated every six months industry data for the brewing and alcoholic beverage industry. Mintel Oxygen is another great place to look. This is more on the consumer side of who drinks beer and adult beverages and things like that. In order to use this, you've got to create a personal profile there. Just click there and use your Ohio ID and create a personal profile. I will log in as me here and show you real quick, agree there are terms and conditions there, and then the easiest way to do this is just go up and search for beer in the top search box, and you'll see the all kinds of reports that we can get here. So here is the U.S. Market and Beer from December of 2011. These reports average about 100 pages in length. So really nice place to get good, in-depth information, particularly as it pertains to the consumers and who is drinking beer. So a great resource to look at for consumer information, industry information, market research information. Passport Jima is another great tool when researching the beer and brewing industry. The easiest way to actually find information here is just to go up here and search for beer in the U.S. And you can see, as we start searching that, we have beer in the U.S. We click there, click the search icon there, little magnifying glass, and we get a good list of results from that search there. In our list of results, we have things like this global company profile, which is a good report, gives you things like strategic evaluation, things like that of the company, market assessment, a SWOT analysis, all kinds of good stuff there. You can see this is from last December, so pretty good recent information there. If you also look here, there is a beer in the U.S. category briefing. This is another place to find market research reports here. We'll give you headlines, trends, all that kind of stuff, competitive landscape, prospects. If we go on down, there's all kinds of category data down here that can be really useful when analyzing the U.S. beer industry. And your search also brings up all kinds of reports here. Beer for women, clever market, or just insulting. You know, some good information you can find there that would be really interesting. If you're finding too much information here, you can actually go on the left-hand side and limit by geography. So if we just want USA, we click USA there. And so now we have 187 reports versus the over 1,600 reports we got before. So a great way to limit your research there in Passport GMIT. Ibusworld is also a good place to get an overview of the beer industry. If we just go in here and search for beer or brewing, however you want to search it, you'll give us a list of results here. And here we have breweries in the U.S. Here's a nice little industry report. These are typically updated three or four times a year or so. We see this last week in February 2012. And it gives you basically things like major companies, competitive landscape, things like that. So all kinds of good information that you can find there. It references some of the major players in the industry, things like that. So a great place to look for analysis of breweries in the U.S. Business Source Complete is a great place to search to fill in some of the gaps of your information. Just kind of a quick tip here to show you, if you're searching for breweries, we see we get over 10,000 results. We find things from applied thermal engineering, things like that. So we really don't really want that kind of level of information there. What I'm looking for, and here what I'm looking for in industry analysis, is I'm looking for trade publications. And what you can do is go down and limit by trade publications there and click Update. So this will get rid of things like applied thermal engineering, but give us things from national liquor news, give us things from beverage industry. It's particular publications that are by people in that industry for people in that specific industry here. So we go down here, we see there's another beverage industry. So lots of good articles, good ways to find information from people who are in that industry written by people for that industry. So you can bet that folks from IBIS World and Passport GMed and Mantel also read these kind of reports or these articles. So it's a good place to get good information from other places other than just some of the major industry and market research providers. One Source is also a great place to look for this kind of information. Once you get here, you're going to click on One Source. And you can actually go in and search for a company. So we could go in and look for Ambev or Molson Coors or things like that. Or you can go over here and look for Industries. And let's just search for a beer. And here we have alcoholic beverages. It kind of puts it all in the kind of the same kind of broad industry category. You'll notice it lists breweries there, but it puts it in the One Source industry of alcoholic beverages. We'll click there. And what I'm looking for primarily are these market research reports here. Okay. And some that I find particularly valuable. These data minor reports are okay. The BMI reports are decent as well. But what I like to find is these Fredonia Focus reports. And here we have one for Beer United States. Also Distilled Spirits, Wine, Beverage Industry Overview. Beer United States is pretty nice. We have a, it looks like a 22 page report. And it covers these various industry overviews, trends and forecast structure and things like that. So another place to look for industry analysis of the beer industry in the U.S. Hopefully this helps you get more help. Look for the contact link on the business blog. We're glad it helped you. Anyway, take care and have a great day.