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Published on Jun 18, 2010
The CALOUS man is masculine, charismatic, and rebellious. Inspired by a world made up of sensations, traditions and masculinity, CALOUS is also a Fantasy: a brawny brand that is distinguished by its machismo and its penchant for drawing its admirers to vicariously live the dream of an admired man. CALOUS is not just designs and fabrication, it is a metaphor for the sexy, confident men who wear it.