 So I'm going to tell you a story of how we got to an educated investment through my personal friend. It's a story that I haven't really told a lot of people. So two years ago I started shooting videos. I know that, you know, shooting videos is part of, you know, the thing because Gary Vee has been reaching it all along. And for me as an entrepreneur, I felt like that I need to be able to touch many, many more people in order for me to be able to impact them, which is why videos do this thing. So two years ago I committed to shooting a video every single week for a full year of documenting business journey, documenting basic account, how I feel, the troubles I'm facing and basically throughout the whole journey. I hated it. It was very, very, very difficult to begin with. Talking to the camera is so different. It's, prior to talking to the camera, I've had training through Toastmasters. I completed it and I thought that you know what, now that I completed my 10th Toastmasters challenge, I dominate videos and be super easy. My first video took me more than three hours to shoot. It was like only 50 takes. Hi, my name is, oh, damn it, I froze. Hi, my name is Wilson, oh, damn, that didn't work out for you. Just back and forth, back and forth, back and forth. And that video was only a minute long. So it was definitely very crazy. Now, shooting the videos, I never really had a much expectation of what it's going to bring. I just know that it's going to be in for the wrong game. But after a few weeks of doing that, when I see my friends, I mean, I realized there was a change. And what I mean by change is that they treat me differently. It's as if I just talked to them yesterday, but I haven't seen them for three months. They're like, hey, Wilson, great event last week, like, amazing job. And I'm like, dude, I didn't, first of all, you didn't go to my event. Second of all, I haven't seen you for months. And it's as if I just talked to them yesterday. So that feeling was just very different. That interaction was very, very different. I was just starting to get used to it because people were getting more and more personalized with me through video. Now, once again, doing this whole video thing, I knew that I had to do that. There was really no outcome that I was expecting. But I just know that I needed to do it for the whole year. And around three months in, one guy emailed me. He's like, hey, Wilson, I really like what you're doing with 720 suites. Can we talk? So we hop on the phone. And he was like, hey, Wilson, really great event and really great stuff you're doing. I love your mentality. I love the strategies that you have. And thanks so much for sharing it through YouTube. Oh, that's weird. I don't know where you found me through YouTube, but this guy all the way from Edmondian found me and we started talking. And within a week, we actually landed a deal for him to become a partner for us. And if that's what you think, now that's something that I've never, ever think of when I first started my journey to personal value. Just put myself out there to commit to really showing who I am and the way that I do business, my mentality, my thoughts, my struggles, everything. But because of the fact that I put myself out there, that people saw exactly what and who they're going to be dealing with, they saw the values and the culture that we have. That's what it takes to work with me. Quite frankly, he was telling me it's not about the business sector. It's about me, you, on the other side of the spectrum that they want to, that they're binding to. So what's not binding isn't really about trying to mimic Gary Vee or any other really crazy people out there just because they do what they do. So many of us are trying to mimic and copy their style, what they say, their theories, their philosophies, because they're successful and they think that it is about being dumb that would make you successful. That is actually the reverse. It is being who you are and being super vulnerable and just being transparent and you're going to be able to attract people that bind to you. That's what personal branding is about. It doesn't matter what business you're in. It doesn't matter what niche or whatever the case it is. That's the fact of personal branding. So at the end of the day, it's not going to be a walk in the park. You're going to feel like so many times actually, if you go back to some of my videos, you're going to see that, I was like literally half drunk and I was still editing and shooting the video. And my dad actually called me the next day. He's like, why are you crying in front of the camera? I'm like, no, I'm not crying. I'm just drunk. I committed to shooting and editing a video every single Tuesday and that's why I had to do that. But back to the whole point, it's not going to be easy at all and it's going to take a lot of determination and commitment to get through this hurdle and the consistency of shooting in recent And you're not going to be able to see the 200k investment. I never saw it. You're not going to see that the effect that it's going to have on your business. But what you need to do and what you need to have is that belief of the end game. And believe that this is going to be very effective and that it can only do you good in the long run. So it's about seeing that vision a year, two years down the road. So it's going to be the long game that you committed to, not the day in, not the week, after week, after week, right? So believe in the process, believe that it will all work out and commit to it and you're going to be able to put it into the table. So for me, it took more than 30 videos just to shoot that one minute clip when I first started. I don't know about you. It was super difficult. I just keep on criticizing myself, look how it sound, does this make sense and everything. But then the day didn't really matter because that's the first step that it took in order for me to have now more than hundreds of videos still crappy, but hey, I'm still doing it. So my question for you is what's preventing you from taking that first step? What's preventing you from putting and posting your first video? Leave a comment section below. I'd like to see you.