My name is Kobayashi. I'm a young animation director living and working in London. This is my latest video. It's a test commercial for Sony Bravia.
My goal was to create a piece without creative constraints, to show freely my personal point of view and style. I added an unexpected twist and irreverent humor to this well known campaign.
The quality it's not comparable to a real Sony campaign, due to the fact that it's a 0$ budget project ;-) I've personally took care about all the production phases, thanks to my 360° skills. From creativity to shooting, from 3D animation to editing and compositing.
I think this is probably the first viral campaign done to promote a test commercial :-) Everything started as a "standard" test commercial to expand my director's reel. I really wanted to do my own piece of the "Sony Bravia" saga, but giving it an unconventional twist. I also decided to follow the marketing strategy of the brand, landing this teaser on Youtube. I then sent emails to the press and the blog community, just including the link to the video on YouTube. The text of the message was really ironic "New Sony Bravia teaser??? Maybe it's a new Sony campaign... Maybe not!!!"
With great and unexpected surprise in just 4 days more than 80 blogs published a news about the video. The reaction was very enthusiastic and most of the audience even thought it was a real Sony Bravia teaser campaign...