 I know we talk about it on the channel all the time but he's pretty much a guy I feel like to put you with more into that world than I necessarily could so that being said man welcome to the jungle and appreciate you for coming in man I appreciate I'm honored definitely here thank you so just before we kind of get into the question and stuff can you let everybody know exactly what you do kind of your background how you got into it things like that okay of course I love telling this story because it's super exciting really I manage social media influencers I represent them and I connect them with brands people artists the biggest deal have been with artists my best friend is Robbie world we've been knowing each other for like 15 years he started off as a music artist everybody doesn't really know that but he won't tell you he also has a music engineering degree from SAE so he started to do music videos he became like a big who he stopped doing music then he started to do music videos he became like this huge videographer for like indie artists underground artists and then from there vine came out excuse me and he became vine famous because it was a platform where he could literally be himself like lots of people came from vine and it changed your entire life so they started basically was him and there was a group of other individuals as well they were from Atlanta they came together and started something called the 44 that blew up in Atlanta I started to manage them and their operations and it really hit when the group kind of wanted to go different ways I mean everybody's still friends but it just you know different ideas different careers people just kind of just go different ways he used to be behind the camera as a videographer he would never really be in front of the camera so I said Rob you need to be in front of the and of course a lot of his ideas if you look at his page is it's a little different you know and it's not accepted by most people who don't who are not really as creative as he or think how he thinks so he did it and boom his Instagram beginning to blow up I gotta go was a sensation it went viral he went from hundred from 5,000 to 100k within no time like he's heading over a million followers but with that the career start to happen the promo start to come and him being my best friend like of course we our circle we we take care of each other now I will always been the one that will handle the business side of everything like okay can you do this can you do this for me because a lot of the creators just like artists don't like a lot of paperwork so you have to have somebody that they trust to handle that stuff for them or do it with them so I would just do it with him so it just got bigger and bigger and not only that because like we say how do you get all these influences they're really my friends they really come into the you know to our network to our circle and we become cool we come friends and of course how I am I want help and they asked me because they trust me a lot of people go out and try to manage people and seek people to manage I never did that I literally just became it was a natural thing I became friends with them and they wanted my help they they saw what I could do they saw what I did with the Rom that's like can you help me do it as well so long story short how we started to really hit heavy with the music industry was a lot of rock skits well all of them have music and his skits will get a lot of views so just naturally what gets people just have common sense just regular artists nobody knows about hey can can I pay you to put my song in your skits because he was using generic music from Apple from iTunes or whatever and an iMovie so he did it and it just began to hit now as influences became more respected in the music industry and they a lot of the artists saw the power of what challenges can do like whatever the big I want to start naming there's so many different challenges that come out and they were blown up through in social media influences so the labels began to see that a lot of artists began to reach out hey can you do this for me can you put this in your song me and your skit and it elevated from we went to a sneaker convention in New York and there was a guy that approached us he was like yeah see you guys are working I see you guys on the internet and I said I want to meet with you guys after the event so I was like you know okay cool all right we will do that so we get there and this top floor some really cool building in New York nice restaurant everything was bought out I mean open bar I was like this is pretty dope like who are these people so they was brought out these cars that sit 300 in red and in hoodies that sit 300 as well and at times like 300 what is 300 I don't understand because you know I was just so detached from the music industry at that time and now it was just 300 ent music label and they was wanting to partner with us and myself to promote artists that are with that label and start doing some research I said oh my god this is a big music 300 I was like oh dope so around the time of life baby walking yeah all of them and then we've done so many different activations the biggest one was with Atlantic Records I went Rob and I went to Rolling Loud music festival and we went through like King Vader and it was a influencer a house they had full of influencers that were promoting with promoting something with Atlantic Records at the time so I just did what I do best I connect I said hey I got a group of influencers they're great here in Atlanta he was like sure here's I sent him my deck I have a what's called a influencer deck what have all their stats that I send to whoever who wants to do business and he respond is like yo I love it I got an activation coming up for a lot those who don't know what activations are it's like they're activating on the promo they moving forward with something so they was like yeah I got sure line mafia I was like okay it was like put together budget so I said put together some things I submitted it was like 10,000 and it was like okay it was it's approved and that moment I was like wow this is crazy so they just it was like a big biggest budget at one time and I was like this is serious so they did it they love the results and one thing they want to they look for is for the streams to go up and of course the night and also the exposure for the artists and also the Instagram pages so that was over and they came back with another like 15,000 I was like this is serious so I was like y'all we got to tighten this up we got to polish it up we got to make this thing happen and from there Atlantic Records I'm a vendor with Sony music group I'm a vendor with Warner Brothers I'm a vendor with all of them now and all of them especially as they as music becomes well as influencers and Instagram becomes the more powerful platform they are investing more and more into that and every now and then we get like a lot of different underground artists to to do promo but the labels they spin a lot I mean we've done the biggest and we've done all of them are big I mean we've done it just kind of escalated bigger and bigger and bigger like we did Cardi B we did Meek Mill Gucci we did a lot a lot of artists so that's really how it started and and like it just more opportunities just keep coming like you know now I'm starting to really understand the music industry and how how it flows just by my relationships with the labels and like I'm literally working with their staff yeah not only am I just they're just activating with us they're working with me to figure how to figure different things out how you can take a meme and blow somebody up how you can take a meme video and blow somebody up how you can take a song and not even tag the artist and it blows up just like the what's the guy with the old town horse I mean he never knew that you just playing around and it just began to go now I truly believe based on what I know in the industry you know there is a little bit of implemented promo in that as well as they see it expand but I mean that that is a great example of what influencers can do and what social media can do for for music and for anybody now he got you know people will smell the Ray what's his name Cyrus on it and it's just it's crazy so that's a good example of what we do right there okay so kind of doubling back a little bit to the actual start of the business process so what was that process like at first love trying to figure out how to price yourselves when dealing with these labels like was that something that just naturally came you was a trial and error like oh this person was willing to pay this month so we know how did y'all get to a point where the price right right was really was just really how active their pages are and we've always done promo it started way before the labels it started with just like different brands like clothing really number one was clothing companies postings for just anything actually so we just kind of saw and I really studied the industry and studied influencers like this is not just something that we're doing this is something that I have really made into a business so I studied like a lot of people don't know about Robbie but he's very intelligent like he's actually a nerd so he'll tell you that he studies the algorithm of Instagram he studies everything so we analyze it together and we look at other people's pages we see what's going on so we also see what prices people or a price in there stuff that and we just kind of price ours based on the I guess the activity on the page and how active it is which is very important especially with how the algorithm is every now and then and then we just price a lot there's a lot of influences who price over price stuff and you really don't have to to be honest let's first like we work with people that's why we've gotten so many relationships with relationships with all these labels is because we work with them well oh this is Atlanta record we've been we've been charged in 10,000 miles a post you don't have to do that it's unnecessary to be honest you won't a long term you won't consistent you want that relationship not only did they activate with us with music that any concert we want to go to any festival we want to go to they take care of us when we in especially with 300 when we're in New York like they feature a lot of influences in big artists music videos when we're there they treat us like the artists they take care of us they make sure that we're we're transported in the black SUVs so it's that type of stuff that we seek in that type of stuff and I set up for the influence I'm like we're flown out to the different locations vacation like they take care of us because we don't charge them because we charged them based on their value which is important because a lot of the influencers they they're undervalue themselves because they don't know you know and I say well look what you're doing you doing 60 I got a lot of 16 year olds they're doing like 60 million impressions a week and they sometimes will charge people a hundred dollars on their page I was like no these people are making so much money because I know I rob and I own a backpack company that blew up so I know when they post you post that brand I know that they're converting yeah so I mean no like you're it's it's nine hundred dollars to post on your page now and it's in actually and they will pay it because they got the budget you know so another value in exactly so you just don't charge no hundred dollars for your page especially you know for certain stuff a lot of brands and a lot of the opportunities we don't even take not just to be arrogant but you know it just they have so many now that they have to filter through that but the labels like we don't we don't overcharge them like they come back but yeah that's that's really it we I just polish everything up and I was trial and error as well because I had to learn and have to study to go to the next level so it's like what is it because the first I was just doing it through without a deck then I realized what 300 shout out 300 shot at the max at 300 but it was like you need a deck so I said I put together just went on my my mat on pages and I asked them to send me all their analytics all this screenshots of this and that and I put them on pay on wall and think it was like three pages at the time and I submitted it to him it's like this is great I'm gonna send this out to different people and I was like wow so I just been using that same deck that I did on an experience like so a lot of people spend a lot of money on like media kits which we're doing that but we didn't stop there because we didn't it's couldn't necessarily say oh we don't have nobody to do I just figured it out yeah because I knew what they wanted and then I gave them what they wanted and it's been working ever since then like I mean so let's say let's say my artist right I have this song I feel like it's the next hit I see one of your influences and I want to come work with you guys where are some of the criteria that you look for especially with the up-and-coming artists who don't really have you know like the structure behind them to present everything in a professional way what are things that they should be doing to just make reaching out to you guys a lot smoother make you guys and actually work with them well to be honest they just send an email send a DM we respond to everything if it comes to me I'm definitely respond a lot of a lot of the anybody people DM the influencer and their DMs are so full they don't they really don't really see it like a lot of people think like a lot of celebrities be acting funny they really don't because it's so many message even for myself like I can't even respond to everybody like and then sometimes I open it and then something else comes in it's just crazy but send a DM send an email emails are always checked of course which is most important numbers we had well my number used to be on my Instagram page I had to take it down because people were calling looking for the influences which were no like fans and I was like this has become a very serious I have to take my number down so I'll have to literally take it down for my website and just do email only baby just email to be honest not really because we don't really the way that especially the way that they promote is very natural like Robbie Rob just put the songs in his in his skits and a lot of the dancers they dance to the song to be honest we've gotten to really talented people we haven't really saw anybody that had music that suck and honestly today in this day and age some of it sucks and it stays they still have a fan base I always say start with the budget and say this is how much I have and then we'll come back and say this is how much it costs and then we work we work stuff out you know cuz you know typically where Rob is right now his per post is like 15 to $2,500 a post but you know we work with people so if you come to me say hey I want to break it down within this amount like I want to do this every week we got people that do stuff monthly like they say okay cool I want to do $700 a month I said okay cool well I'll break it up or I have micro influencers that can promote as well to make your money worthwhile and and we'll make it happen so it's really just I would say just start with a budget and have it ready to go because there's so many DMs of people who are ready to go and then the labels come with big budgets and sometimes it's like a month campaign and we can't do any more problems so it's always like be ready cuz we can knock it out like Rob's page well not his page but his skits he at least at least always have about I will say about 30 to 40 skits that have not been edited yet so all he does if you're an artist and you come to us we'll say cool what's the next skit Rob and he'll say okay cool I got one he'll listen to the song and he'll just hear what the song is saying what it's about and he'll pick a skit that it best fits now there's another way you can do it is you can make a skit center around or create it just for the song which is a little bit more money the third thing is the artist can be featured in the skit with the song which is more money again because now you're you're getting which I kind of like because now you're you get that facial image exposure and you also get the music exposure at the same time it also helps the Instagram page for the artist to become active to get followers which is very important and there's a big secret nowadays that a lot of the labels want you to have a big following before they even look at you which is it's weird but if you have a lot of followers and your music suck they can blow you up you could be very talented but you don't have a good following or like a campaign going they're gonna tell you to get that going first or they really believe in you of course they can create that they'll start to to create that industry plant type of stuff where they just pay for the promo pay lots of influences and you good you you have a good image as an artist you know you're gonna grow anyway so just have it ready to go and I want to touch on something that you brought up to you brought up micro influences and that's something that you know it's something we talk about on the channel like trying to tell some artists like you know sometimes you don't have 1500 or other Robbie you maybe can find an influencer with 8,000 followers that only takes 50 and you know they'll be able to work some magic with that so are there instances where or are the instances that you've seen that it's better to go with micro influences over large influences I would you recommend someone going straight to the big ones that they can or start out with the micro influences right well the first thing is because a lot of micro influences that we have a micro influencer look at me winning he's his pages is growing but he his impressions and his activity on his page as if he had like 200 300,000 followers so you have to always ask for the impressions on their page because they're getting you know a million impressions and they have you know 25,000 followers that's still good compared to someone who has a million followers in their pages super dead and active like don't don't look at the followers so much look at what how active their pages are also swipe ups swipe ups are so powerful now because one of the most important things that an artist is you want your streams everything's about streams so you look at the story if they have you know 10,000 20,000 100,000 story views you select the promo or that you do it very naturally they just vibe to your song on their story and do the swipe up that'll help you as well so you just kind of kind of play around with it you know I would have to be a page post or on a big artist page there's a lot of micro influences who have I got to work with a lot of the up-and-coming influences and they're in in it's good too because you can build a relationship with them when they're small and then they respond to you and you and they know you as an artist and the next thing you know especially this day and age these kids are exploding like they one day they're you know 40 thought 20,000 followers and then two weeks three weeks dead 300k yeah so you know you it's very good to start with them so I always look at the impressions I always look at the impressions on the story views before you spend your money and also you sometimes you don't even have to look at the impressions cuz a lot of them may not want you to see it which all my influencers are open when it comes to their pages because they're legit yeah you know they're their stuff is organic you can look at the likes and look at the comments and now you can tell based on the ratio of likes and comments that how active their pages their pages so you just kind of do your research and compare everything for for for your brand like music is a business as an artist like it's a business for you so you have to approach it as a business so you have to study the influence to study their pages you know study the music industry and I'll and look at things on another site like a lot of the music that's being blown up right now has been done from the social media unless they're super big me even Cardi B uses the internet uses Instagram she knows she knows how to do it exactly industry it's very strategic and if you look at what those other artists are doing just copy it's like I do just copy it think don't look at don't be entertained by it but look at why do they do that why did Cardi B post that at this time why she posting this and then every other day she post this to get active and then she drops a wide artist troll for a full week or do some stupid to say something crazy now they in everyone's mouth and talked about it in the media then they release something there's a reason why they do that yeah okay okay so with I want to touch on something else too so I feel like within maybe the past couple of months the most of the influences I've really been talked about was after the fire festival thing right like there was I would say that that right there in my opinion was an example of a really well-influenced really well-done influencer campaign the event just went bad you know something event just went just went shit so are there things that you do to like protect your clients from like make sure they don't put them in like brand damaging situations are how do you how do you guys filter out some of those opportunities as well as opposed to just not you know jumping at everything that could work or maybe couldn't right right which is pretty interesting because I was just talking about this fire festival last night with someone and we were just flown out to Mexico for seven days and it was influencers from Australia and for instance from the from Europe that we're working with this particular ad company shout out to them because the trip was amazing so but we were all like like kind of felt kind of crazy because we've never been flown out to Mexico for spring break and everything was taken care of and all we had to do was promote and then we got to those of two other really big influencer girls and it was like you guys I think we're gonna be kidnapped I think we're gonna this is another fire festival so the audience is going through our head but we had already done the research on the company so sometimes you really have to kind of research and not just promote anything as an influencer just gotta like look at who it is like sorry do your own research and if you see that they have a good track record it's okay you know but stuff that's not there like you have to like if someone is gonna do good business you gotta make sure that it's there and also especially with brands because you can promote a brand and then that brand cannot let's say you promote a clothing company and you keep promoting but this company is not sending stuff out on time or they're not sending stuff at all now you're gonna you're the image of that company so they're gonna come to you they ain't gonna look at the company because you are the influencer they respect you they buy because you said buy so it's best to just kind of really just be like a customer so you want to google you want to research going reviews look at the comments on the person's instagram page and there's another scam that's going out that a lot of influencers got messed up with with these shoes so basically they they pay for the post they'll say hey promote they'll put the shoe on there like this to promote a page that sell shoes and the people pay for the shoes and the individual would never send the shoes they get scammed and an influencer would get scammed because they'll dispute the paypal transaction and everybody loses out so it's like you got to really study how to protect like a lot of my influencers i do invoices for everything i said don't send no money to my paypal don't i don't we don't do business like that we need an invoice and i actually literally spent hours on the phone with paypal especially as they were um even paypal itself is a lot of merchants the influencer thing is new for them a lot of influencers call i do instagram promos they don't have an instagram promo they don't it was new for them now instagram kind of i'm not instagram but um paypal a lot of merchants kind of understand it now so they was teaching they taught me what you need to do is create an invoice and that invoice in the description this is a service number one there is no shipping required um i'll post i'll post our um final there are no refunds basically saying because a lot of people say if they because a lot of times if you post it people think they're going to get the right uh guarantee on um the right um they're going to always get a lot of activity but it's not always like that you know so basically i just make sure that they're protected the invoices are are taken care of as well okay okay another thing i do i do kind of want to get into is let's say for the person out there who's aspiring to happen to the same thing someone who because like i said when i met you you were probably one of the first people that i physically met that told me that i run a social media influence agency like i i see it online all the time but i never personally met anyone that does it so i don't even think that's one of those things like a lot of people know you can you can get into that hey these celebrities these these influencers that you see that need people in the back end ran things for them so how would you advise someone else who wants to do it kind of try to step into the same space really to be honest you have to be good at um you have to be sociable and then you have to be good at handling business and executing stuff the right way um also with obtaining the influences or attracting the influences to really just have to be good at what you do yeah because like i never seeked out to do that it was the part that i was just good at what i did and they respected me and they could trust me and they um and they said you know even like the really big influences they even if i don't necessarily manage them they will allow me to represent them because like let's say we go to like rob go somewhere and he's with someone with a bunch of other influences i'm not there cloud chasing or sin or opinion i know i got to get with him no i'm not doing it i just do i focus on rob and they see how well i do with rob and they and they they they see that rob trusts me and they say hey bro if you ever have anything i'm available for you hear my impressions so you just really got to be a cool dope trustworthy person don't be all in a face because influences and celebrities they don't they don't like that you know don't be just doing too much just be cool just do natural and they they're gonna know like your talents will brand you before great people i truly believe that and and then get with people that that's that's going to trust you and and then they'll just ask you know they'll say hey can you do this for me that's always happened for me they always ask i've never said oh i'm thinking oh i'm gonna get this person i gotta do this person now and if you do it's a way to do it because you could you know you have to start somewhere and then you don't have to start with no big person either like we started small all the influences i work with they started off small and they just blew up and i just kind of was with them the whole entire way so it's really just make sure that you have all your stuff together make sure you show people what you can do and results is what's gonna sell it you know you stop talking so much a lot of people they did talk too much i can do i work with this person i work i never tell people what labels i work with i don't i'll ever do that you know until they ask you know until they they see on rob's page oh i seen you did this was that a problem i said yeah it wasn't it was a problem i'm not open i don't walk around say yeah you know you should work with me i work with this company that company i work with all these labels don't do that this is really unnecessary just be cool this be natural and what you do if it's good they will see that yeah and it work work itself like i have so many people in my in my dm right now asking me hey can you manage me can you represent me and i really can't honestly do it i apologize to everybody who does that but i have to stay focused on my core group you know and once i stay focused on them it works out they say wow you're doing a great job and people put me to the side who i never really talked to that they see us at events and they broke you are doing a great job with rob and i would say you know what it's really not me it's them because there's a talent they make me look good because they're the talent now what i'll do i just kind of pull it all together okay uh are there times that you encourage them to um i guess it's kind of doubling back but i just thought about something that you were talking about are there ever times that you encourage your clients to like test out new waters on other platforms like if you ever talked to robbie like i know your instagram is lit maybe we should try some stuff over here on tiktok i know your you know your twitter is lit we should try to be like your snapshot that you let them kind of centralize themselves on like one or two platforms yes that's critical you always have to be in front of your client i'm always in front of them each time looking at what everybody else is doing yes like rob's whole deal like he's getting to youtube now very heavy like you know i'm making sure that he's at events celebrity events making sure he's we have a pr right now um and i'll shout out to brandy storm you know um and making sure that that's not just about instagram because you don't ever want to put everything on one thing you want to be on everything like we have relationships with trailer i'm trying to find a figure out a relationship with tiktok like like not just relationship just on the app but the people who run it like i me and the trailer people are like this now with our group and whatever we need they take care of tiktok is next um but you're just making sure that he in his account you got to look at different sources of income like i got a another influencer who's she has a hundred k on trailer right now her videos are getting like four hundred five hundred six hundred thousand eight hundred thousand views like she just did a thousand dollar gunner promo from uh from 300 they paid her a thousand dollars just to put one video on trailer you know so that's another stream income instagram is another stream income youtube is another stream income um doing um he also does um like he show up different places for clubs really we don't like to do that but i really hate it too but just going to clubs promoting that uh it's all streams of income so you got to look at you know the streams of income and focus on that and not just put everything like life is beyond instagram like getting on different movies um like he's a director like rob directed his own movie funded his own movie wrote it and we had a movie premiere over 400 people showed it was nuts and we wasn't expecting it like we had a moment together it was like wow we was not expecting it he's been accepted in different film festivals he won film festivals now we're going to the next level so it's like you want to utilize your talents like you can be talented on instagram for this other step that you're very very interested in doing like rob's a director he's a creator like um he wants to make that those movies like um us and uh what was the other movie that was directed by the same um get out get out like he he likes those types of movies so he wants to create those movies but yet doing panels uh like rob and i have done panels interviews like this um so it's just you want to do more than just be on instagram because you want your your brand my whole deal my whole plan for them is to go beyond instagram and to help them become a household name that's that's the whole goal okay okay um i'm even always talking about artists how because of the way the internet is artists today are you know pretty much going through the same process as influencers like you both are or you all are people who are trying to make a living from producing content putting that content in front of your your relevant audience and then you know hopefully monetizing the audience and then rinsing and repeating the process so are there things that you kind of noticed from watching your clients grow because i know you mentioned earlier like robby really studies instagram like he really studies it are there things that you've seen that kind of helped with the girl process outside of just you know saying stay consistent make content for your audience so that like any extra things that that that you coach them on doing to help themselves grow like a lot of your newer clients anything yeah just um really just being sociable um networking getting out more talking to the right people um go to events so that's so critical is you whatever industry you're in there are big events that are centered around the industry that you need to be at music industry we don't care if it's a3c music festival uh whatever it is like birthday bash like concerts like all of us have done that we went because rob's face card is so strong nowadays we can have a regular ticket then we end up backstage i will have other influences who are not as big and they still end up backstage and they get one connect and they connect and change their entire life so it's really just go to you have to go i tell artists all the time like you you did you go to this event no i didn't know about it how that's one of the biggest music events in Atlanta and you didn't go um you didn't go to this festival like even you didn't go to texas for that event like you gotta be social you gotta go to the events you gotta you know reach out to people email people um dm people you never know what actually works so just getting out more networking um and reaching out to those who can help you what you do okay okay i'm sorry is that any last advice that you want to give the music artists who are looking to start their own influencer campaigns to kind of hop into that world like any last piece of advice you would give them um really too like a lot of the artists can become influencers really what they need to do one thing that a lot of artists do is they over saturate their page with music posting you know uh mixtape covers like don't do that it's finding different ways to promote your music have someone record you in the studio you going crazy to your own song really crazy really lit it don't matter dancing to your song vibing to your song and then you post it that's how you do it and get other people to do it get girls to do it you know that's how you could find other creative ways to promote the music pay your influencer you don't have to be no influencer it could just be regular people that make uh thriller or tiktok videos to your song we're posting them on your page you know that's how you can get your explosion as an artist people buy you as a as as talent they they want to buy they want you so that's saying not just the music but you are to you have to basically perform get on instagram post videos are you talking talk your crap you know whatever it is you do put more review on social media and i'm telling you that will change everything make sure that your pictures look good even when you gotta enjoy ask somebody else to take who who got an iPhone who got the max you know ask somebody else you've got to have no million dollar red cam make sure that the lens is clean before you post so make sure it's clean then make sure your page looks nice and then everything will go from there okay okay but man um let everybody know what they can find you if they want to reach out to you uh i know you said that dm's are crazy but just let them know what they can come find you well yeah definitely you can uh dm me um at younggun ceo or you can just simply go to keithdorsi.com and all my information is there and i make sure to put that information on the screen for you guys and as always man if you feel like you learned anything today please like and share this video hit those post notifications as well as i wouldn't want you guys to miss anything once again my name is kory this is my god keith man and i'll see you next time