 I love Kevin's introductions because he always surprises me first of all he talked about my being bilingual as if I'm speaking to both turtles I can speak turtle and I can speak swallow luckily I'm bilingual and speak Spanish and English and we have a hotel that's located down in Mexico on the beach in Mexico and I imagine many of you are thinking you know what is hospitality what is going on vacation have to do with social impact and I really have to kind of take a 50,000 foot level first and say you know when you guys go on vacation the money you spend is the number one source of foreign exchange for the developing countries of the world you guys are making a huge impact and hospitality has a huge impact in with what you do and what you spend the second thing is its jobs the number one source of jobs in developing countries is farming duh the second largest one is education one that of every what 30 kids there's a teacher the third largest one is hospitality so just looking at it from that standpoint hospitality has a huge impact on developing countries on top of that how do we do it in a way that's positive that makes a positive impact and that's what we look at can we go to the slides they up to oh they're up there no they're not because I can see myself I can see the slides there here we go I'm gonna give you a little preview of our session and touch on a couple of issues one is as an entrepreneur I want you to see the place that is playa Viva what we are is a echo luxury resort really touching a high-end market we see ourselves as the whole foods of hospitality or that's what we're going to grow into somebody said when they saw my yellow badge that if I'm on the main stage we must have made it I think it's the fact that we've been in business now for five years that makes us make it but we've got 16 employees which we're very proud to have employed that many people and as Kevin mentioned we have investment from a couple of different sources one more conservation oriented with the conservation work we do another one root capital which is more people oriented in the people oriented work that we do we're also gears certified we went through that process and they wouldn't give us five stars no matter what we did they wouldn't give us five stars we got four stars which we're proud of but related to community these are our guiding principles this is what guided us through the entire design process is really guides us through how we operate what we do day to day and is really guiding our expansion going forward and the last one you see on this list is promoting meaningful community so what is meaningful community what does that mean we look at it from a couple of different ways one is what is the social impact that we can create and we've targeted three areas one is education because if people get a better education especially in our area if they speak English they get a better job second one is health in Mexico I think Mexico has just rated the most obese country in the world recently so the western diet has affected them what can we do about reversing the effects of the western diet and create a more healthy society and the other one is economic development how can we create more jobs not just on our own but really serve as a gateway through all the guests that we bring in to open up opportunities for more economic development and I can give examples of that later the other one is this little chart that shows these interlocking rings of there's the community of the guests that are there at that point and how we architect the place so that it creates community there's the staff that's there in the community that they create and how they're separate from the community they come from then the local community that they're part of and how do we integrate guests into that local community and the staff and how we break down barriers between those and how we operate and then there's the virtual community of folks that want to go to Playa Viva but haven't been there yet and creating a whole community around that and the interlocking cycles and circles that are created from that I'm not going to do this I'll wait until my presentation it's coming up but I want to talk about a concept that Mark brought up in a conversation we had this concept of cascading cycles of impact and as I mentioned you know one of the things that we look at is health care we look at education and we look at economic development will water water's a big big issue for us and we're sitting at the base of this estuary and all the water flows through but all the water that flows into this basin comes from the watershed so we have a responsibility up that watershed to make sure that that waters clean and how do we do that well we look at what all the contaminants are that are going into that watershed and one of the biggest ones is agricultural contaminants so we want to work with farmers to help them find organic ways to farm and so you can see we had this class with hundreds of folks that showed up from the community one of the main feedbacks that came from them is we got no market for this so the next thing is how do we create a market so we can begin to sell organic food because we're one of those markets because our customers want to eat organic food so here's an example where our goals and these cascading circles all interact around this big big topic which is water and there's so many other issues like this this is the kinds of things that we deal with as an entrepreneur in hospitality to create social impact and this is more what you'll hear about through the community the community impact the framework that we're going to be presenting at thank you