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Uploaded on Feb 22, 2011
Mark Forchette, OptiMedica's CEO, understands how everyone loves to talk about strategy, but he believes that any strategy is only as good as the tactical plan execution behind it. Forchette elaborates on this with a story of his time with Alcon, where he helped to drive improved market share. He credits this success to the company's sustained focus on tactical execution and solid management of customer relationships.