 The dominant thing that I noticed was the kind of the sophistication that in terms of the digital marketing provides us. Whereas the purchase decision or in terms of making decision is very very impulsive. The learning is completely shifted to digital. While offline continues to play a key role when it comes to universities because there is still an offline element to it. Online is increasingly gathering momentum especially in the self-help or skilling domains or what we call up-skilling domains. We find that apps like Baidu's are gaining momentum in the school space and early learning, mid-learning, high school space and as well as most of the action for the skilling and the up-skilling programs that are available are also going digital. So I think it's going to be more and more important and critical as we go forward.