 You know, at the core of it, what I keep wondering is, what does any human really, really want? Yes, they want, you know, lack of suffering and the whole Maslow's hierarchy of needs, but the root, root thing people want is to be seen and witnessed and acknowledged in that sense of connection and community, right? I think what it is is going against that sense of separation, right? It's returning to that communal feeling. These are things church used to provide. And now, you know, the modern church doesn't have that same context, but we're trying to synthesize alternatives, whether it's Burning Man or Rave sort of cuddle puddles or whatever it is, things that bring us back to a sense of connection, you know, those fleeting moments where it's like, wow, I am you, you are me. We're all sort of connected. We're different reflections of each other, you know.