 So let's say that you've been creating and sharing valuable free content for a while When does it finally become revenue? income sales clients for you So that's what I want to address in this video. I Receive the question and thanks to the person who asked it. You know who you are This is George. I share your philosophy on the creation of valuable free content I've been blogging daily for almost two years Creating YouTube videos also and doing free webinars I would do this work regardless and I want to develop trust with my audience and Ensure that I am inviting clients who are the right fit. However, sales have been slow in your experience What's the tipping point when your free content begins to translate into revenue? It's a really great question and First of all, I just I have to honor the person who is Being that consistent with their content blogging daily, you know making YouTube videos do fruit now If you're watching this and you haven't started doing content, please don't be intimidated. Don't be scared away it is a process of building a muscle and You don't have to blog daily. You don't have to make videos all the time It's not about how many you do necessarily but it's about finding a rhythm that is personally Sustainable for you. Maybe it's blogging once a week. Maybe it's blogging once every two weeks I don't know. Maybe it's making a video a day or video every two weeks The rhythm that works for you is the is the right rhythm for you it's the right frequency for you right and the key is the consistency which you've heard me say Again and again, and I will say again and again Until the end of time that the consistency is what creates your growth That's really important. It's not just I've said before of course consistency equals Reliability in your audience's mind when you're consistent with your content. They think oh, this is a reliable thought leader reliable expert reliable company Okay, but really the consistency The bigger benefit is actually for your own growth You you think you're smart right now, and you probably are but you will get so much smarter faster When you create consistent content I if you were to talk to the George cow of five years ago three years ago even a year ago I think you know, I think I am more knowledgeable about my field And I'm clearer about how I teach my my my strategies Then I was even a year ago Certainly five years ago because the consistency of my content has made me smarter a lot faster And because I'm smarter and a lot faster, and I'm better at communicating than I used to be Because of the practice of consistent content It's easier for me to attract clients is easier for me to draw an audience who wants to pay attention to me all that stuff It's because of consistency of practice. Okay, you can't get smart at communicating of Attracting people to you being compelling and I said before I don't try to be compelling I don't try to be attractive. I simply practice and in the practice. I naturally become attractive I naturally become compelling. You see the difference. I'm not faking it till I make it. I'm not posturing to make myself look like an amazing expert or you know No, I'm not I'm not I'm not an influencer. I'm not trying to become an influencer I just naturally am an influencer because I practice Consistently creating content talking about things that I think are important that I think will be helpful for you Etc. So to go back to the answer to the question of what George when after all this writing or making videos or whatever you're doing When do clients start contacting me and when do people start buying my products? Okay, so There is no tipping point. This is really really important For me I noticed that it was some somewhere around six to 18 months It's so I couldn't I couldn't pin put a finger on it But it's somewhere between six to 18 months for me anyway for you. It may be three months for you It may be three years So what is the difference? There are three Factors that make the difference between Whether it takes you three years or 30 years before people start contacting you. Okay, besides consistency and maybe I should that's number four I guess but besides consistency of content authentic relevant consistent content. I talk about this all the time But it's not just the content, right? You can be the most brilliant Content creator in the world and people still won't buy from you. You know why? It's your offerings that is the difference and It's how you are packaging your offerings that That makes the difference of what whether your content is turning into revenue. So let's talk about this your content Gives you the gift of your audience's attention right so that You are able to present your offerings to an audience that's willing to even listen to you Without without without your content. They don't care. They're just you're just some company trying to market to them. You're just some Huxter right who not you but that's how people see these marketers, right? You're just a huxter of some companies some experts some thought leaders some coach some healers some business some product Try to sell itself, right? But with your consistent content you become a trusted source and now they're super willing to look at your offering But you're if your offering isn't interesting to them. It doesn't matter how great your content is. They're not going to buy They're not unless you really frame your offering as please support me if you really like my content Even if you don't like this product or service I'm offering just please send me some money and I'll give you the service Maybe you'll like me but see and some people do that and I have done that in the past to say Hey, you know what? Maybe you don't like this upcoming course I'm teaching but please just to pay me the sixty dollars if you like my content just support me And you might like the course anyway, right? You could you could do that strategy and some people work and some people do it as a patreon type of thing Patreon.com you can say hey if you like my content just send me a couple bucks a month, you know It just really helps right every every little bit helps and that's fine. My concern with that strategy why I don't use that strategy myself is it sounds beggy I guess and I guess I'm kind of a purist when it comes to business. I want to sell you something that you actually want to buy Not because you're pitying me and ah George is great with his content. Maybe I'll send him 60 bucks Whatever, you know, even though I don't care about his course. I'll send him 60 bucks and if you do that Thank you. I appreciate that support honestly every little bit does help But it's not what I prefer I prefer for you and me and everybody to sell something that your audience actually wants your audience is I Love you for your content and I love this product and service you're offering I actually want to buy it not just not just because I want to send you some money. Okay, so So that's the first factor is the resonance of your offering Are you selling something they want and? It is so tricky here Because you created this offering because you want it because you thought it was really cool but for entrepreneurs The more Heart-based you are the more visionary you are the more you are in the danger zone of being in your own head and Not in the world Actually feeling the pain of your audience and understanding what they're really thinking about and therefore creating something that matches perfectly What they're thinking about what their pain is and even what they're willing to spend the money on You might be matching what they're thinking and what their pain is But you might not be matching what they're spending money on because they're like oh life coaching By the way, a lot of people buy life coaching these days. So this is maybe not a great of an analogy anymore, but Five ten years ago people will be like Life coaching. Yeah, I want to I want someone to talk to I want to achieve certain goals And now but I'm just gonna talk to a friend. I'm not gonna pay for life I'm not paid to talk to a friend. Why why I have the money I have lots of money, but I'm not gonna pay you to talk to you as a friend that I could just talk to right But now it's normal right now paying for life coaching was totally you know getting normal. Thankfully people pay, right? But what that's what I mean is that Your offering might be framed in a way that they're not ready The the culture or your audience at least is not ready to take out their wallet and pay for that thing yet Even though they really much want it. They just don't understand about paying for another maybe silly example is I don't know Years ago, right People never downloaded movies on the internet. They're like movie. Why would I pay to download them? I'll just go to blockbuster. That's where I get my movies or I just go to the movie theater Right and now it's so normal for people to buy Streaming video and movies are like, oh, that's I don't go to block blockbusters gone You see what I mean and movie theaters now have to like put on 3d and make things really spectacular for you to even go there Right or serve food. That's really special or something So so the culture changes and people eventually are open to paying for energy healing or right Energy healing used to be crazy to pay for now. It's becoming more and more normal or Whatever it is you sell that's kind of on the cutting edge spiritual counseling spiritual spirit What do you want me to pay for spiritual coaching and and isn't that just something I go to my pastor for for free? And yes I'll tie it to the church because tithing to the church has been around as a way to spend money for hundreds of Thousands of years maybe right by paying an individual for spiritual coaching that's still relatively new Right and so you you might you might be despairing. So my god, George That's exactly what I sell spiritual coaching and am I totally ahead of my time? So let's keep going right if your audience if you at least get Frame your coaching or your service or your product or your program in the way that your audience is thinking about What are they really thinking on a dated basis about their problems and about what they want to solve and about the goals They want to achieve. It's up to you to do those Fan interviews as I've called them fan interviews conversations with your fans individual conversations to figure out their story So you can really speak in their language. Tell the stories that matter to them, okay? All right, so you at least need to get there Okay, even if let's say you sell spiritual coaching and your fan loves you And yes, you were speaking in their language, but they're still not ready to pay for spiritual coaching it Even though they have lots of money. They just I know kind of stingy. I don't want to pay for spiritual coaching yet I'm I've never done that before or I don't know anybody who has okay I don't spend money. I spend money on lavish things that are you know, let's say your audience was saying that okay now Let's go to the next the next factor which is sampling. So first we have resonance Are you resonating is it this how you're talking about your offering? Resonating in the language of your audience based on your fan interviews What they're thinking about what's really going on with them rather than just what you're going on inside your own head rather than just your own peak experience your own Aha moments your own insights. That's fine for you. You you resonate with yourself, but are you resonating with your fans? Chances are many of you aren't Because you're a visionary you're a heart-based and so therefore you're in your own head You and I have the greatest danger of being in our own head when we're heart-based and we're spiritual and we're visionary Because we think we're so idealistic that we think that's the whole world Oh, I have this idea therefore everybody must have this idea because we're all one and on the spiritual level That's true, but we are practicing being in the third dimension where there's a great separation between egos and individual thoughts Right and and you're still trying to your spirit is trying to reconcile with oh my god That means I have to go out into the world and and milled my thoughts with someone else's thoughts, right? So resonance is the first thing the second one is sampling I Love your content and I believe that your spiritual coaching is being framed in a way that yeah That sounds like it does could solve my problem But now you've got to get me to be willing to spend the abundance of money that I do have on your spirit Some of it on your spiritual coaching. How do you do that? You've got to give me a sample Okay, so I'll use a an analogy this might be a little bit silly analogy, but it really I think Think about this about your own offering Let's say I'm I'm going to Costco Costco is one of those warehouse, you know stores that sells big packages of things Okay, so let's say I like veggie burgers Okay, I enjoy veggie burgers. I go to Costco and they're trying to sell me a 24 pack of veggie burgers Okay, and the particular brand of veggie burgers 24 pack. I like veggie burgers, but am I going to spend Whatever dollars to spy a 24 pack of veggie burgers that I may or may not like that brand And I'm not even sure I really like veggie burgers that much to spend 20 by a 24 pack No, so that's why Costco is smart and they have an employee in the top in the beginning of the aisle The the start of the aisle offering samples of veggie burgers to me. Wow, that's really tasty So now I might actually buy that 24 pack even though I would you know, I wouldn't otherwise buy it now Even though even so so one first thing I'm going to ask you is are you giving the samples of the thing you actually want to sell? Your content is Not an actual sample of your service. This is huge You know just because you've been serving tons of content for years doesn't mean that people are now willing to buy your service Right because it's not an actual sample. It's it's If you were to blog a lot, right? that's a sample for them to buy a book maybe because Writing them reading the writing means that they're now willing to pay for reading more stuff But the pay to talk to you is totally different. It's a totally different thing So you got to give them a sample of the thing they actually you actually want to sell them So veggie burger give me a sample of a veggie burger not give me a sample of you know, broccoli. It's a different thing, right? So are you giving samples, right? Are you giving samples and Secondly, you might say yes, George I am offering complimentary coaching calls, but people aren't taking me up on that or people aren't buying it Okay, fine Then keep thinking of ways to give them the sample of what it's like to do that thing So for example, no one's taking you up on your complimentary coaching sessions But they're consuming your content Great, can you put up an actual sample of a complimentary coaching session on video so that they can see what it's like to do a Compumentary session with you. Do you see what I mean? You you you keep stepping to the sample sample sample How can you sample? You know give them a sample of what you want them to do next and then give them a sample of what you want them to do Next that's my question for you. Are you giving them that that sample so back to the veggie burger example, right? Even if you give me a sample of a little tiny veggie burger bite I'm still not gonna maybe buy the 24 because that's too far of a jump, right? So what I would rather do is people to buy cannot buy like two patties Maybe three patties of veggie burger before not the 24 So I would rather go to Whole Foods, right and buy a Two-pack three pack of that brand the veggie burger try it out before I decide if I'm gonna buy the 24 pack So instead of selling me like you're on a complimentary coaching session I'm I'm there with you now. I've decided to sign up for the complimentary coaching or or maybe even the one session coaching I Buy it, but now you're trying to sell me on a six-month, you know weekly coaching Now you're trying to get me to go from sampling that veggie burger bite to buying the 24 pack. That's a really far jump I'm not ready for that even though. I love you. I love your content So help me help me please help me step in rather than make that huge jump So sampling is is really helpful for that Okay, and then finally visibility You have a resonant offer you're giving people adequate samples of what you wanted them to do next But now you don't have enough people Who are seeing your samples and seeing your content and that's really one of the problems? Maybe you have been blogging daily for two years, but how many people are reading it a couple hundred people a month? Maybe that's not enough people if if you first worked out the resonance and the sampling then you need to work out the visibility Right. That's where I really believe in Facebook ads Are you spending $30 a month on Facebook ads? If you're not doing that, I I urge you I encourage you to please Please commit to me that you will start spending $30 a month this month on Facebook ads Even if you don't have anything to sell yet That's what I've been telling everybody including my clients including I'm creating a secret secret project right now Not revealing it to all of you because I want to build it without my current audience. I'm going to build it as if I was anonymous Secret project. It's actually a spiritual type of thing You know sharing my spiritual insights or whatever whoever cares about it, right? Well, we'll we'll we'll we'll we'll find that I am building it from scratch I don't have anything to sell there yet, but I'm spending at least $30 a month right now on Facebook ads for that new secret project To show all of you that I I walk my own talk to if I were starting from scratch Right $30 a month. Are you spending it on that? No, seriously? Are you tell me in the comments below? Are you spending 30 even if you have nothing to sell yet? You need to build your tribe build your audience Before you have something to sell and if you already have something to sell well, you you need it You need to spend $30 a month even more. You maybe you need to spend more than $30 I spent two to $300 a month on this business right now Just distributing my content not even trying to sell you anything, right to sell you my next course I spend another hundred to $200 a month So total of three to 500 is what I spend a month on Facebook ads That's because I already have an audience I already have a business if you don't have that kind of money yet spend $30 a month even you have nothing on your No income in your business yet. Please. Please spend $30 a month a dollar a day on Facebook ads and Learn to do it practice doing it. It's not enough just to say I tried George. I tried $30 a month I did nothing happen. It's not because Facebook ads didn't work. It's because you don't know how to use it You know and of course if you want to learn from me I have a course on Facebook ads you can take that course and figure out how to do it But $30 a month to get visibility Before you have a business and once you have a business once you're selling something Definitely 30 a month maybe more to really get people interested in buying getting to Trying your samples and then finally hiring you or buying your product or buying your whatever it is You want to sell them? Okay, so Why when does content become sales become revenue become clients? when you when you're offering is Package in a way that's resonating with your audience and when you help them step into that offering by doing samples sampling You know something that they can low risk something to try out and then finally you got to have enough visibility For your content and for your offerings before someone has seen it enough To finally say you know, I got to decide on this because I've seen it five or ten times now Yes, yes or no, and they say no that's not saying no to you There's just saying no to that one offering for this moment. They might say yes to your next offering So I hope this is helpful Any questions you have below? Please let me know and thank you Louise Commented here right here on the live video says I did this when I owned the gym thirty dollars a month on Facebook ads And it worked very well. Thank you Louise. I appreciate your Your comment there. So thank you Jill for joining me here as well. So Any questions you have let me know in the comments below. I hope this is helpful and Go for it. Go and continue to be consistent with your content and now work on the resonance of your offering Whether you are doing sampling so that people can step in to what you what kind of Action you would love for them to take and then are you getting enough visibility for both your content and for your offerings? I wish you well