 The big platforms that are developed overseas are specifically developed for infrastructure overseas but when we try and replicate that into the islands it usually never works because we don't have the infrastructure, the technical infrastructure. So the platform that we've created is trying to solve many different problems. One of them is access to markets, women in rural areas as well as people living with disability have a lot of issues trying to access the markets in the urban areas and also when you get to the market you have to pay some fees and if you don't sell your products all within the same day you make a loss. When we first launched naturally there was some resistance, it's the first of its kind in Samoa, a complete end-to-end e-commerce platform where the vendor has complete control of their store, where they have this mobile money, it's new, where they're not used to selling regularly, they're used to physically sitting in a market. So a lot of it was behaviour and getting their buy-in. There was a bit of education with the farmers and working with them to make their products marketable or value-adding. We work with them with all these things to kind of upscale because when you put a product online you want it to be presented a certain way, you'd like it to be available all the time. So we work with them to have different setups. It's very important to work with the whole ecosystem to make sure that everyone is benefiting. So we work with individual farmers, farmer groups, NGOs, youth groups, commercial operators as well as the mobile providers. So mobile money is a big part of that ecosystem. Every farmer that's on the platform now has a global reach of their products. We have over 700,000 Samoans living overseas that have much better disposable income that can now directly support our local people. With youth being very comfortable with digital tools, they can also help their families, you know, bring the family farm online, you know, sell it overseas, get money from overseas. It's something else that can be used to promote youth going into farming because if we do want agriculture to increase, it'll have to be marketed towards the youth if we want it to continue. It's one of the biggest goals right now is to expand our economy and make sure that our local grassroots are part of the digital economy and benefit from all the global sales.