 know images are highly emotive and emotions tell us about how we should act and my research is showing that yes indeed we can use images that elicit different emotions to change how people process and engage with messages about stormwater management. So the research is showing that when we use images in particular images that elicit discuss now when we think about images that we use in stormwater often we're showing people images of degraded waterways of polluted water now these images actually elicit discussed now people actually have an avoidance mechanism when it comes to the emotion of disgust this tells them that this is something that they should not pay attention to this is problematic when we are using these to illustrate messages that we want people to pay attention to we want them to listen to our messages about stormwater management so these images are actually having the reverse effect of what we've intended. The four factors that can increase the personal relevance of a message the temporal factors so this is telling people that it's something that's happening now it's the geographical factors so that it's something that's happening in their region it's the social factors so it's something that's happening to them and the people that they care about and it's also about the probability factors but this is something that's going to happen. The message is that if we can increase the personal relevance of our stories then people will pay more attention to what we have to say.