 The thing where I'm curious and kind of conflicted to is that where do, you know, that unique output that we have as creative, you know, comes in. Anybody today, as we know it, could load a Word document into Amazon and write a book. And then all of a sudden you're an author. Yeah, and then you can pay all this money and be like an Amazon retailer, right? And it's all money and marketing. But what kind of writer do you want to be? Is this really your passion? You're doing it for what reasons? So it comes down to purpose and what kind of artist you are, right? So there's the Van Goghs and there is other types of artists. And I think there's space for everyone, but I think you have to be honest with yourself. I feel the creative process is important. So like for me, I'm always going to stay with being really truthful to your art.