 Good morning. Good morning ripple makers. Good morning change makers. I wanted to Really remind you today more than any day I just remind you that if you're feeling stuck or if you're feeling overwhelmed if you're feeling like God, you know, it's just too much. I can't do all of this if you're feeling like what you want to do is Is So big that you don't even know where to start. I know exactly you feel and I've seen a few ripple makers over the last few days really go into overwhelm at the enormity of what you're creating or or even that You've come up with the idea. You know what it is you want to create and you don't know where to start or you You have an idea about what it is But you've not done it yet because maybe you've been fearful that well, is this on purpose? Is this what my purpose really is? Is this what I'm really meant to be doing? Is this where I'm really meant to be going? And I just want to encourage you because I've had so many conversations about this recently That if you are feeling that then I just want you to start where you are So come back home to yourself and think what can I do right now in this moment on this day in this next hour in this next day in this next week that will Make a difference in someone else's life using skills. I already have Supporting people that I really like as a support and just start there And I want to share a story with you about when I started how to build a brand and how I Started how to build a brand Because if you don't know or if this will just remind you it will hopefully and Just give you that little bit of impetus that little bit of energy Around what it is that you want to do and what you want to create So when I started how to build a brand back in 2014. It was January 2014 I'd walked away from my seven point eight million pound business only in the October So this is January. So this is just like three months really So I I land on French soil having walked away from my business and signed it over And I and I that day that was the 30th of September 2013 Packs everything into my car including me and my dog Bonnie and we drove down to Portsmouth We got on the ferry and drove over to France and I was going through a severe burnout at that point So it as I was kind of going through the over the three months that I was healing and I mean, I'm really cutting a long story short here But as I was going through that process and working out what my next step was what should my next step be I really got confused and overwhelmed at the enormity of purpose and I was so in fear of doing something that wasn't my purpose because I've been so out of alignment with my purpose that I'd I'd come away I was I was too detached from it and because I was in so much overwhelm about getting it right And I had all this perfection going on around Well, if I'm going to start something or if I'm going to really get visible for this thing If I'm going to go and do something then it's got to be in alignment with my purpose And I got so overwhelmed at that and I got I think I really I Suffocated my ideas quite a bit just because I was so worried about it being right about getting it right about it being perfect and Because I was so focused on that I think it really took me away from what I could have been doing in that moment to just start and so What I had to do with myself and this is something that worked for me Hopefully it works for you as well. Let me know your thoughts in the comments come and say hello Um, but what I what I really had to do was just think okay while I find my purpose While I work out what that is and what the perfect thing is the perfect life and all of those things I was just getting too caught up in the vision and it like, you know, it's just too big So I was getting really overwhelmed with it and frustrated and then feeling anxious and then started feeling guilty because I wasn't out there And all that shit it just builds up resentment ultimately in it and and you can you can really hold yourself back So I thought instead of feeling that way what would make me feel good while I find my purpose while I Do the things that I'm meant to do What could I be doing right now using the skills? I already have serving people that I already like And I don't need to learn anything new I can just get out there and start serving And so my idea for how to build a brand was born how to build a brand which is my predominant business now It's nine years old now And it started off as just something that I was doing to to support others while I found my purpose So I started just by thinking okay. Well, what can I do that really serves people? What can I do that gets me in momentum because believe me as you start to do whatever you're doing using skills You've already got using stories. You already have an experience and wisdom That's already in you without you mastering anything else if you just start serving in that way Then that's easy because you already have those resources are already there, right? So I thought what can I create that helps me to start serving people while I find this perfect thing that I'm meant to Be doing and so I came up with the concept of how to build a brand I thought okay. Well, I can train people how to build their own brand So they you know people that think I haven't got the money to go to a design agency I haven't got the resources to get my website done. I don't know how to do social media I don't know how to create a logo. I don't know what my brand colors should be I don't know what my business name should be or my fame name. I don't know what products to create I don't know how to attract clients And I thought all those things that people don't know I can help with those So I know I'll create how to build a brand and I'll start building a resource that helps people with the resources they need To get out there and start building their brand, which is ultimately What brand really is is trust so to start building trust and credibility So if I can give them tools if I can create those then it's great because it gives me somebody to create them for as well So I started how to build a brand Just purely focused on serving and supporting people while I found my purpose And I started by buying the domain name how to build a brand I wasn't really too bothered at that stage about getting All of the domain names because I couldn't the the how to build a brand.com domain URL at that point Um, I think they've wanted something like $30,000. It was $20,000 or $30,000 And I thought well, I don't have that and I'm I'm just doing this for fun. Anyway, so I'm not gonna focus too much on that um, so I got the How to build a brand org and how to build a brand dot code at uk because they were available So I got what was available When I went and did the searching and I saw how many people Were showing up for the term how to build a brand already. There were 400 and was it 437 million Google search results for the term how to build a brand that would could have Because I wasn't doing this as a serious business. I was just doing this for fun to help others I didn't get caught up on the fact that they were already 473 million pieces of content that were showing up for the exact search result That I wanted to be found for like I could so easy have just gone It's 437 million people and uh resources that are already showing up ahead of me There's no point in me even doing this, but I thought you know what I'm doing this for fun I'm doing this just to be of service to people. So I'll I'll get it. So I've got the domain Um and I I just started serving and here's how I started serving Because I was doing it from that pure place of service I did not build how to build a brand at the beginning to make sales to build a global business I didn't go into it with that vision My only vision was to build the world's largest resource for entrepreneurs of purpose driven businesses So they had something to go to To get access to all of these tools and resources they needed to take control of their own brand To not have to rely on a design agency and to do it without any resources whatsoever They could use the resourcefulness that they had within them to go out there and start serving and start getting clients. That was the whole Energy behind how to build a brand when I started it So I started how to build a brand by going to wordpress And I got a and wordpress is free technology by the way So I got um, I signed up for wordpress to create a wordpress blog. I didn't really like the look of it So I paid 50. I think it was 49 dollars 50 dollars to buy a template a nice looking wordpress template So that it would look good, right? So I felt Right, I'm confident that that looks good enough that I can drive people to it. I'll be confident to drive people to it So this was my strategy I'm going to share my step by step strategy with you of exactly how I started how to build a brand and how I started to get Clients from it, which I didn't expect. I just wanted to help and support people. So just notice The the feeling just notice the energy behind it. I was not doing it for sales But I'll tell you the results in a minute So I was doing it purely for service And sales came as a result of the service. So Here's how I started. I went into I think it was three Facebook groups and I didn't even have a Facebook group at that point. I just had my my own personal Facebook profile So I posted on my pace my Facebook profile I'm launching a business called how to build a brand It supports small business owners and entrepreneurs To take control of their own brand and to get out there And build masses of trust and credibility with the clients that you want to serve I want to know What questions do you have about how to build a brand so that I can be answering Real questions that real people have if you've got a business and you are building your brand What questions do you have around it so that I can answer them? So I posted that on my personal Facebook timeline And I went and sent a message to some of the people that I knew That were building small businesses and that were entrepreneurs and I said I've just posted On my Facebook profile Asking a question that I would love you to answer for me. Would you please at some point today Go and answer That question that I've asked in the post. I'd really appreciate it So I was physically driving people to answer that post so I could keep everything in one place I then thought to myself if I've done that there there must be some groups or communities That also have business owners and entrepreneurs in those communities. I'll go and ask that question there as well So I went and requested to join different groups And three of them accepted me So I went into those groups and I just copied and pasted it with a eye catching image and I copied and pasted That wording so I didn't make it up again. I copied and pasted it into the That group I I actually used this strategy again later when I got the opportunity to speak at somebody else's event And I then used exactly the same strategy. I'm speaking at an event on how to build a brand What questions do you have about how to build a brand so I can make sure that I Give the audience exactly what they want to know So you can use this strategy for anything really but just use it So I went and I posted it into those three groups I got something like 19 responses on my personal post 21 on another one in one of the groups. I think that you know like 18 20 in another one And what I did was I collected all those questions and I I marked who would ask me those questions I then created videos to answer those questions And I tagged that person in who had asked me the question I remember Lisa Pattenden asked me How do I build a personal brand at the same time as building a business brand? Are the two things different and how do I build both of them at the same time? If I'm building them both right It was such a good question. So I just created a video just like I'm doing now only I did it from my phone So I didn't have all this technology all these things like stream yard and zoom they weren't available back in those days We're coming back to 2014 So I just used my phone and I went live Actually, we didn't even have a facebook live then I just made videos So I just made videos using my phone I did them portrait so Wide angle And I just filmed myself delivering the answer and then I uploaded it direct to facebook I also put it into my youtube channel But I didn't put it in youtube and then stream it to facebook because Then it it doesn't look the same facebook want you to keep people in facebook So I uploaded the video to facebook and then I tagged that person in so the video would say something like this And I'll give you a little template for you to make your videos. This is the template So I would say I would start by ask asking the question, right? So don't introduce yourself first start by asking the question or answering it If you are thinking about how to build a brand and you're questioning Do I build a personal brand? Do I build a business brand? Am I building both of them? I want to thank Lisa Pattenden for her question on how do I build a personal brand at the same time As building a business brand and if you like Lisa Are also building a personal brand and a business brand at the same time or you're not even sure If you're building one or the other or both I'm going to answer that question for you in the next couple of minutes And if you have a question that you'd like me to answer that will help you to build your brand Please put it in the comments below So that's all I did and I answered the question I uploaded the video straight from my phone to facebook to the groups and to the accounts Um, and I tagged that person in I then sent a message to Lisa. So send the message to the person and said Lisa Thank you so much for your question on how to build a personal brand and a corporate or a corporate brand at the same time How do you build both? I've just created a video to answer your question And here's where I shared it. I would love you to go and comment on it And I would also really appreciate it if you could share it with as many people as possible because you never know who Also has that same question as you Lisa receives that message. She goes you made me a video. She goes watch this video You made a video just for me. Wow Share share share. So Lisa is now sharing it into the groups that she's in she's sharing it on her personal profile I did that strategy made one video a day answering one question That came back from real people who had real questions about it So I was actually serving I did that every day For 12 weeks. That was my thing was like I'll do this every day for 12 weeks And I'll figure figure out all the other stuff as I do that It's easy enough to make a video on my phone to help somebody who really has a question and just get that question out So that it helps them and others So I send the message to them letting them know that the video is there and ask them to share it Into groups that they're part of that they think might be of views. They think the video might be helpful for them I did that like I say every day and I always got questions under the videos So it was easy that helped me with my next content. I never ran out of content. I always had enough questions, but here's the thing Within it was about seven weeks in seven or eight weeks in I had enough of the same questions that I realized I'm getting these questions all the time That's where My first book got published this book is answering The top seven questions that I kept getting again and again and again The seven reasons why customers don't choose you And how you can change that That's how that book came into existence. So I took the top questions that I kept getting again and again And I answered them in a book And it was very easy for me to do that because I'd already created lots of videos Answering those questions in various different ways and while I was Opening my mouth and answering the questions and being of support and being helpful and being valuable to to the people who needed The answers to those questions I was also Sharpening my message. I was sharpening the saw So by the time it came to like seven eight weeks later me writing this book I had an audience of people who had started to follow me I had people who were ready to listen to me I'd built enough trust and credibility that people wanted to have conversations with me When I launched that book I then had people reach out to me around week eight and said I absolutely love what you're doing I need help with my brand. Can you help me? Please notice. I didn't make any sales Suggestions, I didn't say I've got anything because at that time I didn't have anything to sell I was just doing it for the fun of it. I was just doing it to be of support to people While I worked out what was going on in my head and what my purpose was and all those things, right? And so I then started to have people reach out to me and say I love what you're doing Can you help me? I need help So I started to jump on to skype calls with them back then we didn't have zoom then So I was going on to skype. I was having conversations with these people. Tell me what you need What do you need? Well? Yeah, I can support you with that and One of the people that had been following me who had not commented or liked any of my videos But had been following me had been watching all the videos that have been being posted every day From my personal profile He wasn't in the groups I was posting him. He was following me Um, he reached out to me gem and he said sammy I really really want you to build my brand But I just don't have the budget for it Can you make me something that teaches me how to do it? Yeah, in fact, I've been thinking about doing that for about two years And I've been procrastinating and sitting on this idea for all that time And then he comes along and I go this idea is perfect for you when thinking about doing this I love that I've got someone to do it for how much would you be willing to invest in me doing this So I can create this for you notice what I'm saying here. It didn't exist I'm saying to him how much would you be willing to invest In me creating this for you so that you can do this yourself It didn't exist So there wasn't a product. There wasn't a program at that time All there was was an idea So I asked him how much you'd be willing to invest because when people don't pay They don't pay attention. I really want you to take that on board You can give loads of stuff for free and of course I was giving tips for free Small tips that other people would then benefit from but that was also raising my profile that was getting me out there It was also building up content from my youtube channel And giving me real people to do real things for so Um, so I would not have given the actual service for free and that's where you need to make that differentiation Now really is you can support you can give a tip you can You know give those things but at the point that you're actually making something for someone or you're really you're delivering something for someone That needs to be paid for because when people don't pay they don't pay attention You've probably experienced that where you've given some free advice to someone. They didn't do anything with it And you felt like what a waste of time that was Well, don't do that in your business because you you're actually running a business not a charity, right? Now at this time it was like a charitable thing that I was doing I was just having fun doing it and because I was having fun I it was like it didn't feel like I was working. It was very easy All I was doing was making one video a day and uploading it and then getting on with healing because that's what I was really doing at that time So I said to jam. What would you be willing to invest for me to do this? And he said well, I've got 1500 pounds Is there something you could do with that? I said, yeah, I could create it for that And gem ultimately paid for me to create a personalized experience for him But the way that I created that program. I never mentioned his name. I created, you know, it's like Hey, you're at this stage now. I'm so proud of you And this is the stage where you might be getting to the point where you're feeling a little bit like Little bit of resistance tapping in there because you're about to get really highly visible and that was his thing Gem at that time was a personal trainer Earning 40 pounds an hour doing one-to-one personal training work He didn't want to be doing that. He wanted to be working much bigger And so he wanted me to help him get highly visible massively increase his his pricing And ideally start working more at a celebrity level so that he could increase His value and the worth But also be able to work with multiple clients at once so he didn't have to do the one-to-one thing anymore So that that was the plan. So I created what became known as the brand accelerator program because he already had a brand What he needed to do was accelerate how quickly it was getting in front of people and how visible he was getting in front of people And he needed to accelerate how fast he could increase his pricing And start serving on a a one-to-many and even a many-to-many model train others to be doing this for him as well So I created the brand accelerator program, which I don't serve anymore But I created it for him at that time So that it would help him Within uh, there were 37 things that I got him to do Over the course of a 12 week period So I designed it to be a 12 week program with him doing One hour a day of activity so do one hour a day and then get back on with your business He needed to be going and serving clients, right? So I developed this program is 12 week program for him Knowing that it was something that I could then serve other people with On my way while I worked out what it was I was doing. Well, you know, it's easy. I can create this program I know how to do that. I can help him with that. I've just set to work I can help him and maybe some other people will get benefit from that as well So I set to work on creating this program. I'm only ever one step ahead of gem So he's doing his body You know sculpting and personal training stuff with his clients and in between clients He's working on my stuff So he's doing an hour a day in between sessions on the activities that I'm giving him to do because everything I do It's like, okay, you're gonna do this and then get it out there now Do this then get it out there So it's very practical the stuff that I wanted to give people to do So he starts doing it Within the fifth thing that I got him to do He got approached by an australian tv channel Because he was already being so visible for the thing that he wanted to be visible with got approached by an australian tv channel He's in the uk So now his celebrity profile is starting to build just in these first five things that I got him to do And he's like fucking awesome. I mean this stuff really works. I don't really know why I'm doing any of this stuff I'm just doing what you tell me to do and it's working Um, I know somebody else that needs this. Would you mind if I introduce them to the program? Well by now I'm five steps ahead of the next person I'm only one step ahead of gem But I'm now five steps ahead of this person. He refers to me. I said, yeah, great. So this person then comes through the program Burn in mind. This is like Now about week nine or week 10 out of the 12 weeks that I've given myself and it all started from just that daily video So he then refers me to my next client The two of them then refer me to my next few clients by this point. I'm so far ahead I'm so confident about the program and the process because now she's getting these results He's getting the results now. I'm I didn't I wasn't necessarily confident in myself But now I'm confident in the program. You see what I'm saying here So if you're not confident in yourself if you're not feeling confident about getting out there You don't need to be just be confident about supporting someone to get from there to there That's the only confidence you need and when you start to see the results of wow everybody that I take through this Or every nine out of 10 people that I take through this They get this result and even the ones that don't get that result they get they get these results Wow, isn't that interesting imagine if I could help other people to do that So I started to get really confident around this program They started to refer me to even more people and the people that came through it started to refer me to more people By the time I got to week 12 I was ready to launch that program officially now gem and these other people that Invested in it at the beginning. They all got it for 1500 pounds this 12 week intensive process Right with me on the other end of it. They all got me with it But by week 12 I'd got really clear about what this was and I was able to say do you know what? I'm not going to do this myself anymore. What I'm going to do is I'm going to break it up over five stages And I'm going to deliver the first coaching session I'll deliver the last one so that they're with me on the first and last one and really getting them strong in what they're doing And I'm going to bring an expert in for this one to do a one-to-one So I've out of what they paid me I paid an expert to have a one-to-one session with them Which freed me up so that I could be then promoting the program more and it meant that actually the people that had better skills than me in some of these areas like search engine optimization and Funnel building and you know marketing those you know specific like facebook advertising for example And youtube advertising. I wasn't an expert in those areas. I was just getting these people ready to Go to somebody like that and then I thought well Why aren't I just bringing that person in and working directly with them? So I paid a coaching fee to those people to do the one-to-one coaching with my clients By this point the value of the program had increased by this point. I'm now super confident I've got something that I can scale And I'm like great. I can serve lots of people while I find my purpose, right? So I started to sell that program by week 12 so from me starting at zero Buying a domain name setting up a wordpress account and buying a pretty wordpress template to Making a video and posting it every day to Get an inquiries about I really love the stuff you're doing. Could you do that for me? to Start in a program and getting some money in to be able to develop the program So I was making money. It was covering my costs while I was making it But then people started to buy it By the point that I'm seeing the results of what these guys are doing and they're only on step five and like there's 37 Things they're going to do over the five modules. I'm like fuck This is amazing the value of this so I went back to those people and I said I know what you've invested in this program and don't worry I'm we're not going to ask you to invest any more in it but if I were to Provide this program for other people like you How much do you think I should be? charging for this and the minimum The people said it was between five thousand and ten thousand pounds. They were like what I've already got from this They were already making more money. So what I've already got from this. This is worth at least So someone said five thousand some other people said Ten thousand someone said fourteen thousand. I was like, okay So I'm going to go for five nine nine seven So I put a plan in place so people could pay it up front Or they could pay a thousand pound a month for six months To get this program to get this package so by week 12 from zero to week 12 I had 18 people Invest one thousand pounds a month for six months To go through that brand accelerator process And I was learning a load along the way at that point Um, I was copying and pasting all the templates for each step. I was sending them by email copy paste copy paste from word documents So as I was creating the next step for gem, I was making a new word document So this is email six that goes out, right? I then had enough money to VA on board and I said I want you to take this over from me So now she is copying and pasting it's before we had fun or was it like I wasn't doing it To build like a massive empire or anything at that point. I was just doing it to have fun So now I've got Pam. She was my first VA. She came in. She was one of my mom's friends that lived out in france She was retired. She was looking for something. She was looking for a purpose and she said, yeah, this will be fun So now she's copying and pasting all these things and now I'm not copying and pasting it anymore Everything was so imperfect. I don't want you to get caught up in everything being so perfect that You hold yourself back. It's like I've got to have the funnel. I've got to have the website I've got I didn't have any of those things I just did them as I went and as the next step fell into place It just did And so I built a load of trust and credibility without a website. All I had was a blog So what I was doing was the video that I was making that I was putting out for that day I then at that time I didn't have a transcription software, but dragon dictation existed back there I don't know if it still exists now. I use otter but back then I was able to dictate Word for word what was in my videos It would give me a kind of wasn't great back in those days, but it gave me a rough Template effectively that I could then turn into a blog and that went up into my blog So I started to build the how to build a brand blog at the same time as putting the videos out So I was making a video transcribing it turning that into a blog That's what I was doing. It was taking me about an hour a day And that's really where the philosophy and the principle behind the brand accelerator program came along because it was like If you can do an hour a day on your business and then the rest of your time in your business It will start to give you some balance and so That's how I started So within 12 weeks of launching how to build a brand. I've now got 18,000 pounds a month coming in And I'm thinking fucking hell like I was paying 23 and a half thousand pounds a month in fixed costs In my business that I walked away from That was before we opened the door before we made any money. That's how much it was costing and I had you know 13 team members So I'm building this team all the shit and the problems and the hassle that comes with building a team You know if they're not well that impacts on the rest of the team impacts on the business And I'm sitting there thinking to myself 18,000 pounds a month coming in um, I'm I'm just having fun here like wow, isn't that interesting And I've created this I've launched a book and I've launched a product so the So the book that answered the questions and then the questions that gem was asking me It was like well a load of that stuff is also in here So I can take some of the things from here and turn that into the program So everything was connected. I wasn't creating Different things it was right the book. Oh now I can turn the book some of the steps in the book can now be Turned into the program and now I'm serving with the program now I can scale the program by bringing other coaches in which releases me so then I can focus on other things I feel like my purpose found me along the way And it found me because I started moving. I just started serving. I just started moving So I want you if you're feeling overwhelmed or if you're feeling like I can't do this if you're feeling like There's too much. I just can't cope with it all on my own if you're feeling like I don't even know what my purpose is. So I don't know where to start if any of those things I know exactly how you feel because I have felt them And you will continue to feel them as you go through this journey as you create your next thing But you just got to start where you are That's exactly what I did and I did it without the Intention of profit profit profit right because I I'd I'd built my businesses before that and look what it led me to It led me to burning out because I was so focused on the money and what I was selling That I wasn't truly in the zone of my clients, which is where the genius is That's the zone of genius is where you are in their world asking them what they need How you can help them How they can change their life or their business their health their wealth whatever it is whatever change is that you make If you can support them to make that by asking them Where are you at? What do you feel you need? I'm going to make something for you if I could make something for you. What would that be? So I'm having a conversation with a guy Who I was on a course with just at the weekend just gone. I got back yesterday um, I'm doing a um, I'm learning hypnosis right and I I'm not learning hypnosis so that I can be a hypnotherapist. I'm learning hypnosis because By accident and like I say your purpose will find you along the way by accident last year or the year before actually I think it was um Some of my members from one drop movement some of my members Said sammy um, you do journaling each morning. Can we just can we join you? I said, yeah, sure So I said I'm doing it at seven o'clock in the morning. Are you sure you want to join me at that time? Yeah, so they join me at this time and I have a process Which I'll just share with you. I didn't mean to talk about this today But so what I do is I buy myself a journal that I like so I bought this journal and then I dress it up and this is my uh business gratitude journal specifically about the business So I do my gratitude journaling on life and all the beautiful things that are happening in life But I have one that's specific to the business because if you're not grateful For what's happening in your business. You're not going to get more of that thing So I have one that's specific to business So I said sure like come and do some business graduate journaling with me, right? so they they come and do this journaling with me the next day and We were just brainstorming afterwards and one of the uh, one of the people that were on the call Said that they had a particular problem that they were going through in their business And and so they were like I don't feel like I can be grateful about this thing Because it's really causing me a lot of stress right now and so Bless you and so I I thought Okay, well and my natural instinct was all right everyone just stop what we're doing I'm feeling a real calling right now to just close your eyes Let's get into our bodies And let's let's just really channel in what what is what's what's this meant to be like what is what is the real answer to this? I don't remember what happened next it was like something Happened something overtook my body in some way. I don't think it was an out of body experience I don't I don't think it was a spirit. I I mean I I don't know who am I to get in the way and judge that But something happened. I don't remember what happened But what I do remember is that at the end of that process everybody on the zoom call went Wow You have to do that again And I didn't know what I channeled or where I channeled it from but it was perfect It was the perfect answer for her. She got exactly the answer she needed And everybody on the call benefited from not only going through the process, but also watching her Get her light bulb moment everybody received from it So I said, okay, let's do it again tomorrow So I was like puppy in a chair like factory by this point. I'm like, wow I don't know what that was but you know something channeled through me. Let's do it again So we did it again the next morning and then the next morning and the next morning I've been doing it for nearly two years now every morning at 7 a.m And we all go live together and My channel what's meant to come through and I now have team that also do this with me as well And we do different practices in the morning that purpose found me. I couldn't have predicted that I couldn't have predicted that as I was Serving with how to build a brand as I was creating tools for how to build a brand as I was helping people as I was answering their questions as I was helping them to get where they wanted to go Solving helping them to solve the problems that they had but realizing they're not on their own As I was doing that people then started to approach me and say sammy I want you to speak on my event sammy. Can you speak on my webinar sammy? Can you come and speak in orlando and then I get a call From a lady who I thought it was a bit of a joke at first, but it turned out to be the producer of a documentary Which is now called awakening giants and that opportunity came to me Because I was visible because I was showing up because I was in flow because I was having fun with what I was doing And by that point I'd I got to the end of the 12 weeks of making that first program. I completed that first program And then I thought If I can do 18 000 pounds in the month just having fun serving people with stuff I already know this is easy for me. I mean so much flow What else can I create so I started to ask them what next what what else could I do So people so gem and people that were coming through the brand accelerator then what's the next step? Well, we now know exactly what we're building. We know who we're building it for We're already attracting the opportunities now. We want some consistency. Could you you know? Just tell us what to do every day and we'll do it because they got to the end of the 37 steps Where I was telling them every day what to do they were going and doing it and getting results now what? And at that point I didn't have a membership product. I ended up running a um a challenge Which off the back of that 30 day challenge my group went from 732 members This was in a different group Um in the how to build a brand group it went from 732 members of that group So over three and a half thousand members in 30 days And I didn't do any advertising. I didn't do anything that was pure word of mouth strategy It was because I'd built momentum. I'd built trust. I'd built credibility. I'd built conversation I'd built buzz. I'd built all of those things around the brand just because I was showing up So the real question for you today If there is a question the real question that's coming through from me to you is What aren't you doing? That will be fun That you don't do for the money that you do because you already know This stuff you don't need to learn anything new You could just get out there and start serving. You could just be in pure joy Of the gift. You could just be in that pure joy That you're solely speaking through you that you could be serving And you don't the most important thing is that you don't do this for the money You do this because it's the right thing to do I'm not doing this for the money. I'm doing it because it's the right thing to do and for me That was the right thing to do. I had all the knowledge. I'd already built five companies I had all the knowledge of how to build a brand I'd supported my clients to make millions of pounds dollars and euros Using what I know in their businesses to go out there and do it and make it happen If I could do it for them Then I could do it for small business owners I could take the big strategies that the the big companies are using and I could Break them down and make them so easy that other small business owners could follow them As a result of doing that I became an influencer As a result of doing that I built so much influence that the confidence the credibility the connection all of those things They were stacked up in my favor I don't even know if I found my purpose yet But what I do know is I've had a shitload of fun What on the journey what I do know is maybe I'm not meant to know And maybe the thing that I did in that moment with what I already knew without learning anything else Maybe that was my purpose that day and maybe the thing I did the next day was my purpose And maybe the the answer that I gave to Lisa and the Program that I created for gem and all of those things What if they were all my purpose and I was just doing them on the way to finding my purpose So what if You took one thing that you know And you just solved a problem that exists Using what you already know without having to think of Getting a new qualification or anything like that. You've got enough life experience. You've got enough already in here To get out and just start doing that What would be the result of you just showing up every day and your complete gift and your complete power And that you just channeled into that and you got out there and just started serving and what if You Decided I don't do fear I do confidence. I don't do procrastination I don't do guilt. I don't do shame. I do showing up. I do serving I do giving so much love To those who need it And I've got an abundance of it I do showing up from that energy every day. I do being there when no one else is I do Holding your hand as you build your brand those things will start to come to you But don't try and do them from a place of perfection Don't try and do them from a place of profit because the profit and the perfection those things come along the way and the purpose That is something that you are already in so stop trying to find the purpose because you're already in it Maybe you're just ignoring it. Maybe you're ignoring the gift So what is that one thing that you're not doing that you know that you could do That would be of the biggest service to those that you could support every day and I hope I hope that not only do you Feel my love and you feel just the commitment that I have to you going out there and Creating that ripple of impact and making the wave with your words that you were born to say That you were born to speak the message that's inside you the meaningful Movement that's waiting to be birthed. You don't have to think of it as I'm going to build a global movement You know just I'm going to move people to action in some way That's enough and just start there just start with what you already know With the resources and the resourcefulness that you already have inside of you You don't need to have a website. You don't need to have the branding Notice the difference between brand and branding. You don't need the branding. What you need is to build the brand And all of the other stuff will come later. So let's have a look at these An amazing thank you for serving. Oh, you're so welcome so so very welcome so Go out there and make it happen go and create that ripple go and put that post up on your personal Facebook timeline or on instagram whatever it is that you use if it's linked in go put it on linked in and then make sure that you send a message to 10 people 20 people And say i've just posted this on my my profile. I really appreciate it if you could go and answer this question for me And then set to work on creating a video every day that answers one of those questions Remember in that video you're going to say hey if you've got any questions about How to or whatever it is that you're talking about Put them in the comments below or message me personally if you don't want to answer publicly Send me a message personally and i'll create a video for you And that's how you get started and just start serving Honestly it leads you to the most amazing places you think about like this community I started it because it was something of joy to me that I wanted to Connect with other ripple makers people that would you know Either building a ripple locally or building a ripple globally It didn't matter to me if they had the mindset just like you Of making a difference type mindset and that was the kind of crowd that I wanted to hang around with They were kind of minds that I wanted to feed myself with and and be of service to as well And so all of the things I've ever done that I've done for pure joy They're the things that have always become the most profitable They're the things that have been the most easy to do. They're the things that have always Created themselves along the way So stop trying to have control over everything is another thing I would say stop trying to be in control of everything Just be in flow be in the grace of the idea be in the connection be in the faith of it You know faith is something that we can't see but we know is there be in the faith of Okay, so if I do this then the worst that's going to happen is it's going to help some people And you're on purpose right because that's what we're all here to do I send you the whole universe of love If you're joining us at ripple fest tonight come and join us I'll pop a link here. I forgot about that I wasn't going to mention it here, but I might as well seen as I'm here Ripple fest is where I bring ripple makers from around the world together for the purpose of mastering a Topic or mastering something that we're working on for that week And we have three 90 minute master classes. So there's one that's happening tonight tomorrow and thursday. It's all recorded We do it all on zoom and I bring a ripple maker who has created global ripples To come and share their experience their wisdom their knowledge What would they do if they did it all again? and this week this month So every month there's a different topic But this month the topic is the fear of not being enough The fear of not being worthy enough the fear of not creating something enough the fear of not Being enough and so that's what we're working on this week. I've got three incredible experts that have all overcome that fear To get out and do the most amazing things So do make sure you come and join us at ripple fest if you can't make it to the live sessions They're they're 90 minute workshops that are happening backstage if you can't make it live You get lifetime access to the replay. So it's well worth Going and doing that I will put the link. Let me go grab the link very quickly And I'll pop it in the comments for now. I don't know if I can do that actually I'll put it in the in the description with this video so you can go and grab that but But do do just you know do something Do something with the gifts that you've already got and know that when you are serving from that place of pure joy and pure love You you can't go wrong people people can't fight with that. They can't argue with that They can't put it down and if they do then you just know that they're they're just removing themselves from your energy You don't need to be focused on them because remember you're not doing it for the likes You're not doing it for the shares You're doing it because it's the right thing to do sending you lots of love and I'll hopefully see you at ripple fest Bye. Bye for now