 Personalize advertising. How can you personalize the ads somebody was asking? Like, is it not that important? You can just post on Instance and say, hey, this is for anybody. I don't know if you're doing a lot of email marketing. Are you a big believer in like massive segmentation and personalization where you put a little token so it's just like Bob and all that kind of stuff? That's an interesting question. So when it comes to email, having someone say your name in the headline or in the top of the paragraph in the heading, it obviously has been useful for many, many years. Also, if I invite people to an event, I copy and paste their name. Even though it's clear that I'm copy and pasting, hey, Ty, come to my birthday party. It's clear that that part's copy and pasted. The body is copy and pasted. I still put Ty's name in the front. And if you want a little hack, add his name somewhere in the body as well. And boom, now they think you wrote it for them. Even though you're just adding two words, Ty and Ty.