 All right, now, thankfully, the traffic I'm told has started to move and a couple of speakers that were stuck inside their cars have taken a U-turn and should be here. But we shall go ahead with our schedule and I'll go ahead and invite our panelists who are here, well, on time, our session chair, Mr. Pawan Bansal, who's the Chief Operating Officer, Jagran Engaged. I'll be calling out your name. Request you to please come up on stage and take your seat as and when I am introducing you. And you all need to back this up with a loud round of applause because we're the Lamb of Sarma, remember? And I'd like to remind you of that earlier today evening. In case you do not applaud the people who are here, when you're going to be here, no one's going to be applauding you. So watch out for that. Mr. Bansal, an alumnus of BHU Bahrainasi, a sales and marketing pro with over 23 years of experience, his strategy of ramping up inventory in tier two and three markets without taking off the eyes on the metro markets augurs well for the organization. He's also the founding member of IOAA, the industry body with same guns interest to small and medium out-of-home players. He has been at the helm of formulating guidelines on the credit policy for the OH industry. Thank you so much, Mr. Bansal, for doing this task of curing the session and stirring the discussion. I have amongst us Mr. Rajeesh Behal, founder and director of Gray Parrot Integrated Private Limited, a store owner of the industry. Mr. Bail moved from being a sales executive to now founder and managing director of Gray Parrot with an extensive professional experience of over 18 years. He's had the opportunity to work with some of the most renowned brands, his core competencies include authoritative subject knowledge, creative problem-solving capabilities, leadership qualities and people management skills. Mr. Behal requested to please come up on stage and hopefully we're going to be looking forward to some creative solutions and making out-of-home media, the primary media as far as the advertising spends are concerned. Our next panelist, Anurag's already introduced him, Mr. Alok Gupta, director, graphist, adds a young and energetic advertising professional, as you can see. He's graduated from Birmingham, UK, business studies he's done from there. And as a director of graphist ads, he's brought in accountability and professionalism in the organization, enabling the company to enter into new verticals. Thank you so much, Alok, for taking the time for being here, you were right across the course. Thank you Alok. And we keep bumping into each other in aberrated states in Goa. All right, we also have Mr. Ashish Bajaj, head media for Ola Capps, a marketing professional with expertise not only in creating consumer-facing communication, but has key understanding of touch-point planning and optimization. He aspires to excel and innovate with relevant and delightful solutions, keeping pace with the ever-changing consumer needs and behavior. So you can see that Sony has put together a robust panel here who are going to be offering hopefully tangible solutions in the topic for discussion here today, making over which the primary medium. Mr. Bajaj is also a sports enthusiast, like our chief guest here tonight, and has represented Delhi in 2000 and 2002 as a member of the State Basketball Team. Idiom is world for him and he believes in Armin van Puren as God, while I just have graduated to Strelitz, I need to take some more dhyaan as far as this particular DJ has been sent a request. Mr. Bajaj, please come up on stage. I think Ms. Daniel and Ms. Mitir will probably join in, and I can introduce them as in when they have arrived. We are looking at a 45-minute panel discussion. Please do keep some time for interaction with the audience as well. Mr. Bansal, all yours. A lot of things have already been said by Anuragji. So I guess I'll go straight to the topic itself. Maybe we're having a pre-discussion before coming to the room before the first lot together. One thing which came out is in the OH domain, if you compare it to other mediums, there's one thing which Rajneesh told me,