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Piazze d'Italia

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Published on Mar 14, 2014

When the Italian State Tourist Board commissioned our tiny unconventional travel marketing company to make a new ad for Italy, we decided to turn the challenge over to a group of creative video makers and together create 'Piazze d'Italia' - the first collective video project to promote Italy. 
We commissioned a team of ten professional and amateur video makers and asked them to record the action going on in different squares around Italy - forty five in all. 
They spend six weeks in the summer of 2013, traveling in order to get a slice of authentic Italy on film. 
No extras, or props, no costumes or make-up, and very little planning. Just authentic Italy. 

Watch, Enjoy, Share!
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'Piazze d'Italia' è un progetto per promuovere questo meraviglioso paese chiamato Italia, realizzato da Can't Forget Italy. È la prima esperienza con licenza Creative Commons NC, commissionato da una PA italiana, basato sul racconto emozionale collettivo.
Paesaggi urbani, vita che scorre tra monumenti e luci, turisti e cittadini che animano gli angoli delle città del Bel Paese. Lo sguardo di video maker italiani e stranieri si è posato su più di 40 piazze italiane raccogliendo storie di vita autentica e spontanea, cogliendo il calore e il fascino dell'atmosfera italiana dove protagonisti sono le persone comuni.

Watch, Enjoy, Share!


Music 'Fuga' written and performed by 
Paolo Fresu http://www.paolofresu.it 

Voice over 'Made in Italy' by 
Giancarlo Giannini

Filmed by
Edoardo Cicchetti http://www.timelapse.it
Jörg Niggli http://www.niggli.com

Additional shots by
Andrea Lacota http://www.emotionttl.com
Daniel Coffaro http://www.youtube.com/danielcoffaro
Cosmo Laera http://www.cosmolaera.it
Timmy Henny http://www.aglimpseinto.com
Gianfranco Maiullari http://nodecode.it
Mark Hofmeyr http://www.trademarkpictures.tv

Edited by 
Jörg Niggli

Graphics by
Racoon Studio http://www.racoonstudio.com/rs/

Produced by 
Mikaela Bandini - Can't Forget Italy http://www.cantforget.it

Commissioned by 
Enit - Agenzia Nazionale del Turismo http://www.enit.it
http://www.italia.travel/

The Case for Free Use: License Creative Commons NC

You can see more of our creations and subscribe at
http://www.youtube.com/DigitalDiaryItaly
@Cantforgetitaly on Instagram | Twitter | Facebook

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