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Toyota Blind Spot Monitor

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Published on Sep 30, 2012

Toyota Blind Spot Monitor - Award Winning Yahoo Homepage Takeover
The Blindspot Monitor Yahoo homepage takeover was simply put, a great project to work on. Working with the bright folks over at Saatchi & Saathchi just made it even more awesome. The concept behind this take over was to simply put the end user in the driver seat. Creating a sense of realism and with the assistance of Toyota's technology how it makes driving a Camry a unique and safe experience. My primary role in this project was flash designer and developer. This particular unit received an award from the Internet Advertising Competition for Best Automobile Rich Media Online Ad. Launch the project and experience it for yourself.

CG, Flash, AS3 & Animation
Subtle and engaging animations, line deliveries, lock up animations, video encoding, cue points and optimization.

Best Automobile Rich Media Online Ad
Internet Advertising Competition awarded the Blind Spot Monitor Yahoo HPTO Best in Automobile Online Advertising.

Role
Interactive Designer & Developer

Company
Sabertooth Interactive

Technology
Flash, AS3, Video Cue Points, Adobe Media Encoder & After Effects

Client
Saatchi & Saatchi LA

Check it out
http://shinyquest.com/portfolio/blind...



*Some assets, used in ad where provided by Saatchi & Saatchi LA & Sabertooth

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