 Ladies and gentlemen, module 143, here we are going to discuss with entrepreneurial strategies changing values and characteristics. So, main focus is about the changing values, how the values change in a different times, in a different space, in a different era, in a different culture, in a different proximity, in a different ideas. And ideas change the whole culture sometime and then the characteristics. So, in this topic, the strategy itself is the innovation. Now, innovation is complete strategy because without any strategy, there is no innovation. So, product or service it carries may well have been around a long time in the first example, the postal service it was almost 2000 years old, but the strategy convert this old established product or service into something new. It changes its utility, its value, its economic characteristics, well, physically there is no challenge, no change economically, there is something different and new. So, how the strategies include one is creating consumer utility that we need to develop the consumer utility, how important it is, how much it can be utilized, how much it can be mingled with, how much we are giving it graphically, how much level we are giving it, with price, is price viable, product is viable, system is viable, culture is viable, now there is a product that for babies, for baby girls, your western clothes do not wear your middle class because their resemblance is different. In this kind of juices, if your beverages, their style, the alcoholic products there, they resemble each other, culture will resist. So, pricing, I told you, customer reality, I told you, delivery value of the customer, this all comes in this manner, that if their culture does not engage with it and the recipe does not create it, until then it will not be culture, so we need to understand the changing values and characteristics with the product, price, customer reality, delivery value to the customers as well. Thank you very much.