 रही है, ब औहाता। अब औगल Innovate अब ता सम्ना णॉची वागी। तicism थीा मेरे अग्र शतार्टिझि अग्र में आपको रही है। pitched ॥ शब से बहनेnia आठा। आब खेल आप आगे अप Seven औ banda us च्य लग over ऻऩON the first element is about situation analysis, so when a retailer do situation analysis, it is about actually doing three things first is about organizational mission, then defining the ownership and management alternatives and the third part is about goods and service category so these three things are discussed in the first element of situation analysis after this retailer removes the second element that is about setting objectives, setting objectives for sales, setting objectives for profit setting objectives for the satisfaction of customer and setting objectives for store image, store pattern, positioning of the store perspective then retailer moves third stage, third element of retail strategy where it is about the identification of consumers so then identification of consumers, retailer has to see following things which is about mass marketing, concentrated marketing or differentiated marketing so after identification of customer, retailer has to see which type of marketing the retailer is going to use in the in the retail store then is about the fourth element after the third element the retailer moves to the overall strategy and then in this overall strategy the retailer has to spell out all control variables, controllable variables and all uncontrollable variables so what are the things which the retailer can control and what are the things, what are the points, what are the activities, what are the actions or variables which the retailers will not be able to control then in the fifth element is about identifying specific activities so short term activities, short term operations, daily operations and how a retailer will respond to the environment, to the competition, to other things so what all other set of activities are specified in the fifth element of retail strategy and then we move to the last step of the retail strategy which is about the control so retailer has to evaluate what the strategy was made either they are in line with the objectives of the retailer and if there are deviations then to do the adjustments accordingly so retailer has to follow these six elements and form its retail strategy after making its retail strategy then implement it and create a success story for the retailer so first of all we move to the situation analysis where the retailer who is evaluating the first thing that is about organization mission so what is organization mission organization mission is actually a retailer's commitment with whom to the type of business and with the customer the market place in which retailer is going to operate he has to identify what would be my mission what my vision would be, what my mission would be what objective I am going to set so this first part of retail strategy in which situation analysis, the first thing which you are going to do is doing your organization mission organization mission is setting up your organization mission after identifying the organization mission after elaborating, when the retailer moves to the next step that is ownership and management alternatives so what is the specificity of the retailer the retailer has to see first that I will go above the sole proprietorship option I am going to opt for the partnership option or I will be in a position to form a corporation a corporate business, a private limited company or a public limited company so whatsoever would be the decision retailer go about the ownership and about the management alternatives he has to define, he has to clearly spell out that what will be my model if the retailer is the retailing business is going to be owned by one person and of course the sole proprietorship will be the ownership which the retailer will choose and if the partnership is owned by two people or more than two people with each with a financial interest and in the case of corporation it is formally incorporated under some law which is the company's ordinance of course in Pakistan so with all the legal compliance the retailer evaluates the ownership options select and move to the next stage