 What's up everybody once again it's Brandon Shawn and this is a quick little video I gotta do and it's about a serious topic, gang culture. And of course when I mean gang culture I'm talking about this gang culture that all these artists are trying to create when they say gang gang gang I'm this gang I'm that gang I'm that gang because they want to give their fan base a name. This used to not be a thing back in the day but now it is especially because of the internet and people can make up these hashtags and doing it as a hashtag makes them think that just because I did it now my fan base is all bought in but that is not the case. I know Rihanna has the navy, Beyonce has the beehive and Barb's for Nicki Minaj and J. Cole. I don't know what J. Cole has. If somebody knows what J. Cole has put that in the comment section like that would be interesting. The first thing that people gotta realize is one you do not need to have a name for your fan base for your fan base to be a very strong fan base. There just needs to be an understood culture and a pure joy and love for whoever the artist is. If you really want your fan base to create a relation and culture then you have to think about that community building a community you can check out my video on lifestyle branding where I talk about Starbucks, weed and Travis Scott to really dig in on how to create a community because here's the truth so many people have these hashtag gang hashtag this gang that gang and whatever other these weird names people got going on that the fans they're not a part of any of them they don't care about your gang and it's not necessarily because they don't care about you it's just the fact that how does a gang work? If I love five different artists which means I got five different gangs that I'm a part of am I really a part of a gang at all because you know that's kind of against the point right? But that's really what's happening from a consumer fan base perspective they're not thinking about it consciously a lot of times but what you're seeing is less interest you might see people use it here and there but they don't really feel any buy-in where they really feel like they're repping for you know whatever you got going on they love you as an artist but this label isn't something that they identify with strongly I mean that's something to really think about because how would you feel about somebody they told you they were a blood and a Crip and a GD Democrat Republican liberal Taylor Swift fan? You would probably look at that person like they were crazy like bruh like pick one so again focus less on the name itself the name the name is not going to do the job for you focus on creating the community and the deeper connection and that community once again it's not necessarily about you it's about creating this relationship between everybody else who happens to follow you you're just an ambassador for that community for a perfect example there's a guy that I've been watching random YouTube videos of his lately and he always says swim team what up swim team so the people who are following him he's calling them the swim team and he says that because you know he has those waves in his hair and everything and everybody might not really relate to that in the audience everybody who's just watching his videos cuz you know you have an array of people if you had a lot of followers but at the end of the day there's probably a lot of people out there who do connect with the fact that they that he has waves they probably have waves too and you know because of that they identify with the term swim team and might use it a lot more willingly than a lot of these other fan bases that might not necessarily even be about the artist influencer or whoever because at the end of the day if you think about a term like swim team that's applying to people who have waves in their hair they don't have to even like the guy to feel like they're a representative or a part of that community a lot of people are afraid to create something that exists without their involvement but a lot of times if you can do that you're creating a lot more power for yourself from a brand perspective and a lot more opportunity because that brand will be able to do things that your brand can't do without it losing value just something to think about would love to know you guys thoughts as always if you like this video go ahead like but if you like your miles well sharing if you're not subscribed you know what to do hit that subscribe