 The filter for shortlisting these brands etc is of course customer love, so on Swiggy's matter what are the ratings, on Google reviews what are the ratings. Whatever we all have created, I think the Flipkart Mafia is a pretty known term and the kind of companies that have come out of Flipkart Mafia is incredible, I think those stories just happen once in a lifetime. Hi, I'm Ankit Naguri, I'm on the digital cover of Anthapinar India for May 2023.