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Published on Jan 7, 2009
Here's the video for the 1st single, due 2nd March 2009, from the 3rd Brakes album, 'Touchdown', released April 20th 2009.
Here's some words from the person responsible for the video:
Hey Hey was filmed in Brighton over a weekend early December. The main worry was keeping the doughnuts clean and dry for continuity and producing the best 'roll'. If there was a synthetic giant doughnut rolling event in the 2012 Olympics I'd win.
Dave and I come up with the doughnut idea pretty quickly after hearing the track, it's got such momentum that builds and builds so we had this round object rolling through town in our heads. The Pied Piper doughnut idea soon followed. The band were happy with the storyboard so it was a pretty smooth process, all completed within 5 weeks of treatment being accepted.
I was asked to submit a treatment for Hey Hey after I made the Spring Chicken unofficial video 2 years ago which was well received. Since then we've worked with My Psychoanalyst, Envelopes, Mr B Gentleman Rhymer, Goose and Long Range. We're now working on the next Brakes promo.