 What you need to pour all your time into now from this point on is learning Facebook ads. Okay, that's it That's it. This whole back up. Don't even worry about this no more like this part is done. This part's done You got to just learn Facebook ads or your again, or you're gonna hire someone so so as someone comes in as someone Yes, I want positive cash flow someone comes in they opt in The actual Pixel goes on this page right here where a button click automatically detect page view. So this URL right here This is what we have to create a custom conversion around. So do we do that already or did anybody? I think you did. No, I think you did. I think you went in there made a custom audience Yeah, cause audiences one thing. Okay, and then a custom conversion is the other no Yeah, we never did a custom conversion Okay, so let I'm gonna set this part up for you right here. So yeah, so here's so so now let's make sure we're in the right account This is the right account right archer management group. Yep. Yeah, okay So this right here is the most important you come over here and you create a custom conversion now When you go run Facebook ads, that's what you're optimizing for that's what you're telling Facebook The first time when we ran it or when we ran the ad the first time that was for quote-unquote video views That was to get thousands of people to view it so we can then have some type of warm audience to work with Now there's over 3000 people that viewed that first one now That's some type of warm market to work with so now when you go run Facebook ad number two You're gonna run it not under video views You're gonna run it under conversions and just retarget those people who watch a video number one and Now conversions conversions all will set that up. Okay, but conversions is now built around this page We want to tell Facebook. Hey, we are looking for people to get to this page Now the opt-in that was one page. So let's click on learn more over here one more time This is the opt-in page. This is where we're directing the traffic. So when we set up the ad. Yeah, this is the link This is the one right here. Let me um Delete that part. There's your link right there Archer management info for its free download So when we set up the ad we're setting up the ad when they click on learn more they're coming here But what we're telling Facebook on the back end is that we really want them to come here We really want them to come here because the only people that ever ever ever ever in the entire world could ever come here Are people who fill out the form? Correct who opted in yep, so Facebook. They don't want to know your goal They want to know your ultimate goal your goal is to get people here But the ultimate goal is to get them to fill out the form Correct, that's the ultimate goal. Oh, so the ultimate goal is to get people here So Facebook again, they want to know this page. They want to know okay. What's this page? And so we take the URL and Then we go create a custom Conversion and so right here all I did let me access out again I hit I click those three lines. I clicked on custom conversions and that brought me to this part right here I'm gonna click this blue button. I'm gonna click. This is gonna open up And then what I can do all your all traffic right there and all I'm gonna do is paste in that link And then down here. I'm gonna name it. We're gonna name this We're gonna name this What do we name it let's name it Opt-ins let's name it leads. Let's name it Free download. What do we name it? Well, it's probably Opt-in free first video opt-in free Opt-in free PDF. Yeah, free download Let's go. Let's go free PDF download Okay, so That is now the name. That's the name of this group So all we're doing within all of Facebook man all it's about is is Depending on what page people are landing on whether they're landing on the on the first page Which is the opt-in page the landing page or whether they're landing on this page, which is the confirmation page This is after they they enter the information Facebook we want we want our pixel to track at all So for example right now what I'm doing is I'm gonna set up a custom conversion around people who land here I'm also going to set up a custom audience of people who land here I'm also going to set up a custom audience of people who land here because as we run Facebook ads and people click learn More and they come here. I want to be able to track that the Facebook pixel is gonna is gonna is gonna track it for sure But I also want to segment it. I also want to put them in an actual audience And and we're gonna name that audience and that audience is gonna be named people who landed on page, but didn't opt-in Then when I go run Facebook ad number two Facebook ad number three Facebook ad number four I can then retarget that group Those are all people who click learn more They got to the landing page, but they never filled it out for whatever reason Let's categorize those freaking bozos and let's continue to get in front of them because they they click they got halfway Right. So exactly all these are groups. All these are what Facebook calls custom audiences But the custom conversion Is built around the confirmation page. It's built around the thank you page, which this is the thank you page Now after they schedule That's a completely different conversion So so this is going to be opt-ins for the free download that right there is what this is So let's let's do this. So this is going to be categorized under Um, we can go lead we can go purchase we can go And see so look the schedule That's why the freaking calendly now you have it But that's why the confirmation page after they schedule was so important Because I need to be able to set that up through Facebook and let Facebook know Hey people who landed on this confirmation page are people who actually scheduled now put all those people in a custom conversion Put all those people in a custom audience So I can exclude them from future ads Correct, right. Yeah, absolutely. Yeah, thank you. That's that and then let's see what what's the best one at payment info at cart This is going to be um, we can just put this one under lead Yeah, we could just put this one we could just put this on an under lead for sure And then value we don't need value because there's no there's no price. So we create that And then we click done and there goes our custom conversion So now again, this is super important when we actually set up the ad Um, the custom conversion. Let's also set up real quick Um, a custom audience now we name this one free pdf downloads Let's go to custom audiences and set up a custom audience as well So when I go so when I go and run that conversions ad Based around people who landed on that page That's what I'm telling Facebook. I'm telling Facebook. Hey, I'm looking for people to get to this page But the custom audience is going to allow me to exclude them as well Exclude them. I'm looking for similar people to get to this this confirmation page But I also have this custom audience Facebook of people who actually got there And I want to exclude them from this ad Okay, does that make sense? Oh, yeah, absolutely. So it's this one right here So if I open up this one free pdf download leads we click on edit that that link should be the same link So 139 cx 139 This is cx 139 perfect. So then that's already set up the custom audience Is already set up. Okay, perfect. So then now Now we got the custom conversions. So what I want to do now is let's go back to conversions custom conversions And let's set up Or let's see. Let me see if the green light If it's active yet Okay, you see how it says no activity yet. Yeah, okay So now if I come over here to the page I created around this link If I come back to the page this pixel right here is showing that Um that the button was clicked on the first page, right? It was clicked and then people over here came to view But what I just set up is a custom conversion. So it's saying button clicked page view micro data It should say once I refresh it. It should say Lead as well. So let me refresh this page. All right. And then also when I refresh it This no activity. It should say active Once I once I refresh it. So let's see if this if it if it needs longer or if it's already Reading it Bam right there. Look at you man. You it's like freaking right there. Yep. So now we're telling facebook. Hey man This is the conversion. This is where we need people to get to is this free pdf downloads page It's this page right here. So now if I come over here, this is showing no activity yet If I refresh this It should then be active Because now facebook picked it up after I refresh the page After I refresh this page facebook then picked it up. So now facebook should be showing it active over here Bam So now that's active the the custom conversion is active. So now This is where the magic happens Now we come on here and we come back to ads manager And we set that bad boy up So now now it's just going to come down to it's going to come down to what is our Which one's our ad which um Let's go to videos. So now let's let's we're going to run the second ad And and now we're shooting for conversions now. We're like, okay, no more video views. That's fine Now we're going to we want we need people to fill out the damn form So which video are we using for that? That's the question So we could use either the first one or the second one now first one's the girl talk in the blonde Welcome to archer management group. This one. Uh-huh. And the second one there is just another video like the other video Okay, here's what I need to do I want that hot blonde to be fun to be to be to be the thumbnail So I'm going to click on this thumbnail There we are. So I want I need her to show first Not your logo so let's go with Don't you think I mean, isn't that freaking way more? Yeah, yeah, like attractive like shit like I'll click on the damn blonde before I click on your damn logo You know, yeah, exactly. So you you can cut that to where you want to start it at Not where I want to start it at I can choose the first thumbnail like watch for example Like for example, watch so now let me see if like if it picked it up if it saved it yet Let me refresh this rather than showing archer management that logo with a gray background Rather than showing that as a thumbnail. I want to show that blonde Bam That right there is more that's that's clickbait that right there's more attractive. Yeah, that's gonna give me a click on it Okay, a hundred percent. Perfect. And even even this other one. Let me why is that black showing? Let me fix this one real quick I mean, that's a good one too. Yeah, go here hit thumbnail and let's let's pick a Even this one's cool, you know If I went with that one So a thumbnail is what you see first and I take it that's what that means Well, it's what you see right now with with just a still image. Just okay before you press play Okay, I got what you're saying and now I know what that means. Okay so And even and and really to tell you a true thumbnail really is popular when it comes to YouTube because when you look at any youtube video, it's that image. That's the thumbnail Okay, so these images of me right here. That's the thumbnail. Okay, so I I customized that part right so now over here Let's click on There it is there So that looks a hell a lot better than a black screen. You know what I mean? Oh, I totally 100. Yeah, I totally agree So now what we're going to do is okay, so if this is if this is the one let's let's let's run that one Well, I mean you and me are talking about it. Which one? I mean, I don't have any experience in in advertising Let me play this one real quick management group Here at archer management we go above and beyond because of our care for the clients the tenants and the community I think a property manager who you can trust is one thing But finding a property manager who not only does a great job But who also has a passion for the people they serve is another thing entirely Passion care and our commitment to professionalism in the office and on the ground is exactly what you'll get when you choose us We will take over the responsibility of day-to-day management for giving you a customer service experience But simply not be beat by anyone else You give us a call you'll be connected directly to our owner so you can expect immediate attention to your inquiry We look forward to hearing from you Let's run it man. Let's run it. Okay. Perfect. Let's run it. Let's run it for sure. Let's um But first what we got to do is real quick is just and you do this part first so Again any ad any ad whether it's a video or an image it comes on the page first, right? It comes here. Yeah, and then you and then you write the title and then you write the description right here first Um, because once once we go over here to the ad manager and we come set it up over here We can no longer change the text Okay, so you always want to make sure that everything that that ad needs to say it's right here So that's why like I don't really know your I mean, I know your business man, but at the same time the copy Like that's the part that I don't really really fully know is What can we put there? We're Let's go. We are southern california's premier property management company. It has to say something about download our free guide download our free How to keep your property rented and turn your home into a cash flow asset this this part over here You know what to tell you truth this right here needs to be in the ad. Okay So so for example, I totally agree Free download. Let's go to so welcome to archer management. Let's go Let's go Free how to keep your property rented Let's make this let's let's see how this looks real quick. Let's take that Let's put it there Free download free download how to keep your property rented and turn your home into a cash flow asset So that that And again, I'm I'm I'm just kind of like I'm I'm just freestyling it So let let me know what you think but I think that right there I don't know if it's too long, but I think that's that's good. I think that's really really good to put to put somewhere there um Even if you even even if this is your first investment property and you have no idea I'll work download the free report so Yeah, like you said, it's just testing ab tested and seeing what works and what doesn't But I like this better than just what it said before because now they know what it is Yeah, free download how to keep your property rented and turn your home into a cash flow asset We're southern california's premier property management company Even if this is even if this is your first investment property and you have no idea how how all of this works Okay, so even if this is your first investment property and you have no idea how all of this works Our free download our free download We'll teach you our free download We'll teach you Step we'll teach you we'll teach you Step by step how to start creating a positive cash flow today Click learn more click learn more to download now To click to learn more to download now, okay So so that is going to be That I mean that's that that that that's sure it says a lot more than what it used to right? Absolutely. That says what it is right there. That's what it is. Yeah, it's what it is He just said exactly what it is. There's no more to save And I refresh this page Yeah, it was just like So there it is there So free download how to keep your property so there goes the actual and then if I click on If I click on the actual video There goes the title There goes the description So when once we set up the ad it'll say learn more right here where it says number three It'll say learn more actually not when you're viewing it this way But once it's once it's on the actual timeline on your actual on the post that's where the learn more button will be But shit man that that right there was a whole lot better than what it what it said before how to keep so Now we have a good title now. We have some good text Even if this is your first investment property and you have no idea how all of this works Our free download would teach you step by step how to start creating a positive cash flow today Click learn more to download your free copy now Click learn more Click learn more to download Click learn more click click learn more to download Your free Click learn more to download your free So just a document or pdf you're free Free guide. Yeah, okay click learn more to download your free guide now Yeah, okay, so we're And then what I can also do Is I can download Here and this is just an added an added one, but let me know what what you think this this is what is super powerful as well um Even though even though you may not be into emojis and how it you know what I mean like this is is No, man, but I don't know. Yeah grabbing Yeah, it grabs it grabs it it makes it and it's proven it's proven that it gets people to psychologically Stop when they see some type of design or some type of emoji So what I would do is I would simply maybe And this is um, yeah, let's just let I can just easily set it up on my end which it's no big deal, but um What I would also do is I would simply come to the bit.ly shortener And I would grab this opt-in. This is the actual link that they're going to click on they're going to click on learn more And it's going to take them here But what I also want to do is I want to set up a short link to put inside of the text So what I do is I take the url I post it there And then now I can simply come over here to bitly and I can name this I can put Um Free let's see if this I don't think this name is available, but let's just check free down. We'll have to customize it somehow free down down free download That name that's for sure. Probably not available, but let's free download. Yeah, so um free download Let's what can we name it we can name it? Um Uh guide free download guide Download your free download your Free guide that might be taken to download your free guide Yeah, it's taken um download your free Management guide your free Download your free management No download your free cash flow guide Download your free cash flow guide. That's kind of long But at the same time, let me just show you what I mean. So in the actual text Not only are they going to be able to click learn more right below the post But they're going to also be able to click that link and be straight taking it straight there as well So for example hit save now Let's refresh this So if I refresh this page Oh, so a little cheek a little teeny tricky just showed me yeah, man So so now because I want I want them to have multiple sections multiple ways And really it's just two rather than rather than them having to for sure click learn more Rather than them for sure having to click learn more I'm also going to give them the ability to click on that damn link in the text as well So why not have a second place to click right? So Right right when they click on that takes them straight to your page So I'm giving them the learn more button and I'm giving them a link in the text beautiful So Download your free cash flow guide perfect So, okay. That is that is perfect really So now all that is set up now. Let's come in here and let's run the ad So we click on create And so you are in housing. So you got to check that box Housing pertains to real estate listings homeowners insurance mortgage loans or related opportunities So you would be in the housing category for sure correct. And then so now again the first time you ran video views Now we're looking for Leads we're looking for conversions now What a lot of people do also and again, this is going to be a couple a little bit of testing Because what a lot of people do and what what facebook even told me before but then But then I it's so weird because I've spoken to facebook directly And they've given me strategies and then I've spoken to just mentors that I have and and even trainings that I'm in that You know really really, you know top producers that are producing And I learned from them and they're teaching me a different strategy as well And that strategy is facebook told me that okay run traffic Get traffic To this page Number one that's number one You want to run traffic ads so facebook so the pixel So facebook can start recognizing what type of person is landing here That's what this pixel is all about all it's allowing facebook to do is really identify who your ideal audience is And and so facebook the reason why they recommend starting with traffic Is to let it so you can let them know that If we run the ad and we're running at traffic and we're getting people to click And people are landing here facebook is now starting to know and learn who that type of person is Right and then some people which are my mentors and and people that I follow people that are crushing it They say don't even do traffic just go straight into conversions But to do conversions make sure you set up the custom audience make sure that you set up the custom conversion Which is what we did And so both of those those are both for lead capture those are both for lead capture So what I'm going to do in this case is I'm going to start off with conversions And let's run that for a few days and and see if anyone opts in um And then and then if anything we can we can switch over and run a traffic one or maybe even run both at the same time But but I would say let's just do conversions and run that for the next week And and and and again, we're telling facebook Hey, man, the whole objective is to get people to not just this page but to get them here And and we have everything set up so the pixels there the custom conversion is set up Everything is there everything is there all that's going to come down to now is questioning Was that text good enough? Questioning questioning was this landing page good enough? That's what the ultimate question after seven days from today is going to be okay We set up everything everything set up right everything set up right um I agree 100% and so and so that's that so let's so let's run it out. Let's run it out with conversions and um Let's hit continue The uh area You know, that's we don't have to do la and everywhere right can we just no we can we can um well first of all We're going to retarget everyone who watched in fact, you know what that's what we have to set up first That's what we have to set up first So now we're going to go back to custom we're going to go back to audiences Okay, and we're going to set up a custom audience. That's what you have to do first We're going to set up a custom audience of everyone who watched that first video Because that's that because that audience is who we're going to retarget With this video Okay, make sense. Yeah, absolutely. Yeah 100% so Over here. We're in the custom audience and we're going to come we're going to hit the we're going to hit the blue button We're going to create custom audience And this is going to be around a video So we're going to choose the video actually well we can we can choose which You know what what percentage we want to retarget Now that video according to the stats it showed us that what a like a couple thousand people were through play Which is this one right here? So it said in fact, we could just go back to it It did say through play a couple thousand. Yeah, right? So that's that right there We might we might start off with that and just and just retarget everyone who watched the first 15 seconds Or you can get even further with it and say, okay, no man. That's not good enough I need people I want to retarget everyone who watched 50 percent of it Or I want to retarget so there's 2380 We could be like, okay 2380 watched 15 seconds of it, but we could be like, you know what the hell with that We need people who watched so if we go back to the audience We can tell facebook. Hey, man Give us the people That watched 95 percent of it Right, that would be a completely hotter hotter type of person But at the same time the audience of that wouldn't be as many right because now we're narrowing it down we're going from So custom audience we hit video We're going from 2,300 people who watched 15 seconds of it to maybe 500 people who watched 95 percent of it. Does that make sense? Yeah So as you go up in percentage that audience will obviously be smaller So if 2,300 people watched 15 seconds of it, it's only safe to assume that less than that watch 25 less than that watch 50 Less than that watch 75 less than that watch 95 So I totally agree. This just comes down to you know Preference really I mean, well, I mean, why don't we just do that one right there through through play Yeah, let's get back in front of 300 is not very many people. Jesus Let's get back in front of those people and again, we're going to still open up our our targeting We're going to still target, you know other other other But at the same time, we're going to retarget this group as well. So we're going to choose a video We're going to come to the page. Yeah, what? Yeah, and it's going to be this video right here No, so this the top one No, no, this is the video we're retargeting. Oh retargeting. Yeah Custom audience around everyone who watched this one. Oh everyone who watched 15 seconds of this one Okay. Okay. So I can confirm and then this audience name is going to be People Who watched Who watched 15 seconds And we'll go through play People who watched 15 seconds through play of first Video first video. Yep. Does that make sense? Yeah, absolutely. Okay. So we create the audience And so it could take up to 30 minutes for your audience to be used. We'll we'll notify you when your audience is ready You can also check the status and add manager now So now we'll hit done and then let me yeah, so it's ready. It's already ready. So They say 30 minutes just, you know, just to freaking Under promise and over deliver, but it's it's ready now. Let me refresh it So now when we go and set up this so now let's set up the ad So now when we go set up the ad we are going to retarget That group Okay, and we're going to retarget them for conversions. They saw the first video Now we're asking them to shit or get off the pot. Now we're running conversions We're telling facebook. Hey, man, we don't need them to view it anymore We need them to do free now now, although it is a new video They are going to view it for sure, but that's not what we're paying for We're telling facebook. Hey, man, we want to pay for leads like we're paying for conversions The first time around you paid 70 bucks for the views to get an audience Right. Yes. Now we have the audience and and and you want you want to keep building Audiences, but at the same time if we're just going in a chronological order week one week two week three week four This is this is for sure a way we can do it. So There's that audience right there Okay, so it's showing below a thousand, but it's populating. So by the time it's over all said and done That would be a couple thousand because that's what it was was like 2380 So it's still populating. It'll keep it'll keep increasing for sure But in the meantime, we can still run the ad. So now let's go to ads manager Now we can run the conversions app So we come back over here We click the green button And then we check the box housing and now we're going with conversions Okay And then what we're gonna we're we can name it we're gonna name this one um We're gonna name it conversions and we're gonna we're gonna name it retargeting retargeting First video Okay, so retargeting first video that way when you look at it the dashboard you can you can easily, you know See what which ad that is so hit continue And then we come over here and in the ad set This is where we now set up the the conversion which I'll show you how to do And then this is where we set up the budget the placement the targeting all that that's all done in these in the second step So there's only three steps three steps to the ad the campaign which which we chose conversions The ad set where we're going to choose the budget and all that shit the schedule and what time it's going to go out And where it's going to go out and then the ad is simply the ad And and we're going to grab it from the business page because that's where we posted it Yep, so that's all there is to it man. And then from this point on it's just it's just It's just it's just testing it's it's it's testing different ads But what I opened up the call with earlier is that I literally literally got off of a call where they test 50 at a time And that's type of the shit, you know, that's that's some Superman type of shit so One ad It may not be the one like that's why like that's why you want to keep testing so Yeah This right here if it wasn't already by default in there it would have been x it would have been blank and it would have been red So if I x that out It's red. So sometimes when you come to this part Right, remember we we just finished the campaign now. We're on the ad set Sometimes when you come to this part it shows like this it's red And all you do is just click on it and find that conversion. This is the conversion So All these other ones down here. Those are all different ones that are not active But what we activated was this one. Okay, so that's what we click on That goes right there. We can x that out. So that's how it should look. That's a conversion ad And so now we're going to scroll down scroll and you can even tell facebook Hey, man, I'm not willing to spend no more than 10 bucks per lead or I'm not willing to spend no more than Two bucks a lead you can set that here But I but you don't want to do that yet because we don't we don't know what the cost is Like we haven't ran this so we don't know if it's going to be 15 bucks or a dollar per lead. We don't know yet You're right So so we leave that part blank and in the daily budget you can easily start at you can easily start at five bucks a day I mean you We can start super small and and then just scale up No, I don't let's just do what we did before what did we do before was it was it 10 a day for seven days? Yeah, or we could do or we could do, you know 15 for five days. I mean, whatever you think I mean, let's go. Let's go which is 10 dollars a day. Let's do seven days, which is 70 dollars for lifetime budget Okay, and so this ad today is the second and it's about to be noon What I would do what I would recommend because facebook once we um Once we actually set the ad Then facebook then it goes into review and facebook still has to facebook still has to actually um approve it, right? Right. So sometimes that can be like That could be like a few minutes. It could be a few hours. It could be it could be a day so I don't want to set this right now. It's 1147. I wouldn't and this is just me teaching you, you know back end I wouldn't set this for noon like you would think right now. Okay. Yeah, I'm gonna get I'm gonna be done with this Shit in three minutes. Let's let that bad boy go go live at noon Right thinking that we have time The facebook might not approve it until 7 p.m Correct like that could happen. Yeah, so tomorrow. So what I normally do is I normally start the next day That's what I'm trying to say makes sense. So I'll go I'll go I'll go the third and I'll start this at 6 a.m Okay, so I'm giving facebook plenty of time to to approve that um, and then I'll run it from the third To the tenth to the tenth and I'll change this to the same exact date The same exact time So it's going to start and end at the same exact time That's the lifetime budget and the reason why I go lifetime and not daily Because it's the same dollar amount. It's the same dollar amount but Every day is different every day the facebook system the machine It it operates a little different for for example, some days you'll have 500 views and some days you'll have 900 views And and and so if you have a daily budget You're telling facebook. Hey, man. The daily budget is 10 bucks Even if you guys are on a roll and and there could have been 1,300 people that saw this today I'm still telling you to cap out at 10 bucks Yeah, when facebook could have showed it to way more because every day is a little different So rather than going daily and having a cap for the day I just use the same dollar amount and go lifetime because what if facebook wants to spend 15 bucks today because so much momentum was happening And and so many more could have saw it and we could have went up to 15 bucks, but we had it at 10 Right, so facebook if it's lifetime, they'll use as much as necessary within that day And and and and still stretch it out for the seven-day period. Okay Yo, yeah, absolutely. So So it's just it's letting the machine breathe and not and not suffocating them with a cap for the day Yeah, no, I like that. Right. Yeah, absolutely I want the system to breathe. I want them to have plenty of time. Here's seven days Do what you freaking do show it to a million people today show it to two people tomorrow. I don't care Just that's what it is for the week. Do what you got to do That's kind of how I look at it and and that's how I was taught as well So third to the tenth and then run ads at all time. It's it's all good And then dynamic crave don't need that offer don't need that and then here goes our custom audience So for example We can exclude Custom audiences as well. So back to what I was saying about Calendly the reason why it was so important for that confirmation page is So we can put the pixel on that page and exclude them from ever seeing another ad Correct. Those are people who ever who already scheduled. I don't need them to see another ad. They already scheduled You're right. Yep. That's where I would put exclude. So for example right here exclude Do we even have yeah, we don't have that audience set up yet? Because I don't have your calendar page your Calendly page But once once I have your Calendly page, I can easily set up the custom audience right here. All I need is the link I set it up right there and then it's already set up Okay, so then right here. Well, it's not set up in here No, it's not set up. But I did set it up after we talked last time with this Calendly and paid 15 bucks Perfect. So the pixel as long as the pixel is on that page Um, that's all that matters and then in the link I need the link so I can create the custom audience Just like I created the custom audience We'll click through that then put your information in it If you wanted to Oh into the calendar into the count. Oh, yeah, yeah, that's right. So if I click on this one right here You go right to the calendar go straight to the calendar Look a free consultation call. So I click on See and then now you got this little damn thing down here schedule time with me powered by Calendly So this right here is showing and then and then I can also so if I click on this blue one It'll take you to the calendar. There's a Calendly. Okay, so let's do one on one Let's schedule March 6 10 a.m confirm Okay, so there's that schedule event. You got number Schedule event All right, now you should have the thank you with the video coming up in a set Okay, so this right here. Okay. This right here this URL This facebook pixel It's not right So this right here is super important as well because as people land here I want to tell facebook that not only is this a custom audience of everyone who landed here But it's also a custom conversion So this this right here needs to be an audience So Well, I mean, I'm already let me see if I can see if I can open. Yeah, perfect. Let me create a custom audience of this real quick The thank you page The yeah the schedule the confirmation the thank you for scheduling page. Yeah, thank you So now what we're going to do is we're going to create audience custom audience It is going to be Website and we're going to go 180 days anyone who all all website visitors Are people who visit a specific page which will be this page So anyone who visits that page these are people who scheduled Or we can go schedule scheduled appointments perfect Okay, so create audience Okay, so again the reason why that was so important and then what I also have to do is create a custom conversion But um, I'll I'll do that but schedule appointments. So now now over here Over here. Let me refresh this page really quick I don't know if this is the right pixel this 240 I don't think that's the right pixel um For example, this one over here Is 189 This is your pixel right here. So why would it be? Because you had whoever set this up put a different pixel in there. They must have just did it by accident. I mean I don't think they even yet. Yeah, it does doesn't even have access to my facebook Well, wherever this pixels whoever I don't know. I don't know where it came from Yeah, maybe maybe the dude who created the cartridge page Just put it there for the hell of it. Yeah, that could be some other random pixel, but it's not it's not yours Yeah, exactly. Um, but we need we definitely need to put yours on here now. It doesn't happen we don't have to do it the second but Just make a note of that make a note that your pixel needs to be on the on the confirmation page Yeah, absolutely. So what I'm building everything what I both the audience around though is around this url So that's fine for right now, but at the same time we need to put that pixel on this page. Yeah, absolutely So so now schedule appointments. So now if I come back over here, let me refresh this Which I might it might throw off everything, but it's okay. We can easily redo it real quick Okay, so now yeah, we'll have to Actually, I can I can continue from here. Okay, so now When I come in here And now I'm in the second step add set Now I can come over here and I can exclude now That that page this page right here hasn't had that much activity at all But all this is just in good habit and in good practice as as this page does start to get traffic Then that's when all this is going to make sense because I need to be able to exclude them So if I come over here and I come down the budget that all that's the same and then the targeting I want to exclude I want to exclude scheduled appointments. Yeah So there's that. Yeah, okay. So please make sense so Scheduled appointments perfect. Okay, and then and then I want to include I want to include People who watched 15 second through play Okay, that's who I'm retargeting. Yep So if that number was bigger, let's say let's say we got 3000 people to watch it If that number was 10,000 or if that number was a hundred thousand views Then I can retarget just that audience alone And I even have to have to put anything in in the in the um locations Not have to put anything in the in the detail targeting if I wanted if that audience was big enough, but the audience isn't that big right now And we'll keep we'll keep building it but but we keep building that's the thing That's why like these ads are so important because as you run ads you're collecting data of your audience No, I so I agree. I agree with you. I you know, yeah, so exclude those who already opted in And then and then another one would be exclude exclude Free pdf download leads That's another audience. I want to exclude Right because not only am I excluding the people who scheduled an appointment, but I'm also excluding the people who already opted in They don't need to see my next ad Nope. Nope. Makes sense. I agree. Yeah, absolutely. Okay, so let's let's let's keep going So because again this audience this engagement this 15 second because that audience is not the biggest we still want to Put some some targeting in Absolutely, which should we go with people traveling in this location people in this location? They could be They don't have to be living in it. Can you do two or just one people? We could just do one people living in or recently in this location people recently in this location Because yeah, if a ton of your type of people are are traveling or whatever Then then it could be Could be a couple of them because like I said, I know my clients I have now None of them live in in the freaking I got 10 of them and none of them live in in riverside county We all live in san diego or orange county or Our riverside county but not in the city so I don't have anything out of state. So everything is within the southern california area Okay, so then for right now So then we should we should we go with people living in this location? Yeah, yeah, that's fine. Okay people living Then we need the locations, right? Yeah. Yeah. Okay. Okay. Yeah. Yeah living in these locations. Perfect. Okay, give them to me. So you got temecula Then you have marietta We'll do marietta lake al sonor See how they overlap They overlap So in that case Yeah, we need We could just go Just to mecla and I can go 50 miles. That'd be perfect. That would work. That would work. Yeah, that'd be awesome That would work out just fine. Yep. That's That's it right there that color. Is that it? Yeah, we could probably hit Maybe towards the palm springs area because this might hit. Yeah, but yeah, that that's good. That's good perfect, okay because we can also I mean, yeah, if you want to put palm springs Yeah, because there's a lot in palm springs. There's a lot of those people don't fucking live in their houses. They live in Yeah, yeah So palm springs, yes And then do another let's see if it if it overlaps it. Um You want to make her see we're going to do 50 miles, right? 50 Yeah, so we already went to that limit. Okay No, well on palm springs It just it just overlaps. Yeah um What if you did uh, we can just what if you did like marino valley because half of it's in the fucking ocean But I can also I can also drop a pin. So if I dropped a pin Right here Yeah, okay Drop that pin and then maybe move this to 20 miles Yep, that'd be perfect. I think that works there there. Perfect. So now we're not overlapping Yep, that's perfect those those are the those are the areas that I want to hit right now Okay, perfect. So let's focus on that and then doesn't matter And and that's the thing when you because on the first over here at the special ad category We check the box because this has to do with housing. Yep, we check the box. So now when we're over here in the audience When you when you're running ads for housing You cannot you can no longer change the age. You can no longer change the gender That's fine. I know it's funny because we look at a lot of women actually clicked on it. Which is more women Yeah, yeah, right. Yeah, so that that type of data gives you the ability to Restructure or re strategize or rethink your future ads So if we're noticing that 90 of the damn viewers are women That gives us the ability to tweak our our marketing and maybe start tailoring only women You know, maybe yeah, you know women do make the choice a lot of times when it's property management things Not always the men. Mm-hmm. Mm-hmm with the women And so in your in your case with this with this I mean you can easily You can easily the first time when we ran that video view We left this open and we didn't put any any any targeting whatsoever That was the first time This time around now that we're running conversions. We could put some type of targeting in here um Like investors stuff like that is it is it yeah, yeah, you can I put investors and stuff like that real estate investors So real estate investing real estate entrepreneur real estate investment trust investing Real estate investing we can go with that and some some people um Flippers whatever you want to call them. Yeah, real estate. We can we can either bunch a few we can See so here's a couple of ways people do it Is they'll run they'll run one ad with one keyword Okay, and then they'll and then they'll run another ad with a different keyword That's that's that's one form of split testing. Actually, that is that is the split testing So split testing is when now we can find out. Okay. Is that the keyword that people resonated with or was it flippers? Right. Can we do an ab test right now? Well, that would just take another. Yeah second a second daily budget. So Okay, 70 is already going in for the week with this one When you do the the B testing 70 also ends up going into the other one Okay, so I don't know if you want to put 140 right away Or or that's one way or we we put in a group of words here Okay, and and and just go and just do that Okay, let's just put words in there real quick. I mean, so let's let's go with um real estate investing real estate Okay, so flippers is not in there What what what you can also do also is target So we can and here's another way to break it down is we can go we're targeting people who are interested in real estate investing And they also follow Robert Kiyosaki So you can do it that way too. Oh, okay. Yeah. Yeah, you're right and do one. There's another guy Dean do a grassy OC No, there's another guy in Riverside that does seminars and stuff like that I can't think of his name right now, but that's all right. I'll get it next time But yeah, I see what you're saying. I like that Tom or Merrill or that dude from the flipping show You know, you know The guy I'm thinking about no, he doesn't have a show. Um, you want to put some of these Robert? Okay, so so here's the thing so it's it's interest um That's the thing about housing so so many things changed in the house. I know Of doctors doctors Right lawyers They're the ones that have money right or they're the ones that have fucking money that they're buying these things with I don't see that in here. No, that's ace. Maybe like doctors. They always have a lot of doctors have Rentals REOs Short sales There's so much freaking shit in here. Um Let's Management what's under management? Actually, no, this is not so if I typed in See, so then so then look I can either go real estate investing and must also match This other one or I could just bulk them all under one So that's why there's just a couple ways to do it. Not one way is better than the other but there's just a couple ways to do it So, okay, um real estate investing. I wonder why Robert Kiyosaki isn't So I guess you can't target People yeah, that'd be awesome if we could because well with other other other ads you can with housing Is what they're taking out is they took out so many different targeting, but that's fine. Can you put doctors? No, nothing's popping up Let's go with Yeah, see there's so much that it was taken out, but that's fine. We could still hit it. So if we go with apartments um Where do you see that? I I just I just said that out loud apartments or rentals apartment list apartment.com apartment guide apartment No, not apartment. Let's go with um Real estate investing. I mean that's that's the king Kong word right there. I mean, yeah, yeah, we can go with that word Let's just go with that word. Okay, and then what we're gonna do is we're gonna exclude People who already follow your page because most likely the people that follow your page are from all over the place They're not exactly investors. So we don't need any ad budget going there whatsoever Okay, so we exclude them and then we come down here and we're going to uncheck so sometimes by default You'll be right here in automatic placement. So as you scroll down, you'll see it there Required filled is missing the name is required. Please complete this phone So sometimes it'll be by default in automatic, but we're going to go manual placement Because we don't need it on instagram. We don't need it in facebook messenger Um, and in fact, we don't even need it in audience network We want it to just be on facebook So that allows our budget to stretch further Because if we have all these damn things checked the first of all the video is not optimized It's not set the dimensions. The size is not for instagram. So don't get there messenger I'm not I'm not running ads to anyone's messenger. So I don't need it there Audience network is is a bunch of third party websites that facebook Leverages to put ads on we don't really need it there. I want all the attention on facebook Especially if the dollar if just so we don't spread that dollar too thin, you know what I mean? Yeah budget So i'll leave it on facebook and i'll leave it on all of these Instant articles i'll take it actually not i might as leave it in it doesn't matter But because of video i think i might have to uncheck instant articles i'll check right now Yeah removing instagram and audience networks placement. Okay, if you're okay, that's fine Okay, so what error is this that they're giving me? Okay, so what yeah see so brought yeah, so it's we're not even here yet. Let's go back to the placement. Okay, so let's Okay, so all that is set up all that is set up all that is set up continue Okay, so now let's finalize it. So this is where we this is where we end it So i'll leave that default name conversions. That's fine archer management Archer management and then here's the final step man. Here's step three. Here's the final step We're going to click on use existing post Okay, and then we're going to select post You know, let me ask you something too. Well, should we hit real estate agents? I'm just No, I mean I know because None of them are investors, man No, but they but they sell to investors they sell to investors But if I was an agent and I sell to investors I mean, yeah, if you were hitting me and I saw an ad about a free download Maybe i'll think of my client We don't do worry about it now. I was just you know, but I have a second list going out to email them because I know I could get three I've had a lot of agents ask me before. Hey, would you do this property management when they're ready to sell? Just give me back the house But I said no because I don't want to do property management years ago Yeah, we could we could target them but but what what we can also do man is we can What I'll open up for you for sure. We can set this up for another call But okay, we can easily do a video like like we'll do a video and I can share that on my page where I have 5000 real estate agents Let's do it then. Yeah, whatever it takes. Yeah, we don't need to run an ad on that. We could do that for free Okay, so so here's the post right here. So again, I clicked on use existing post. I clicked select post And this is gonna this is gonna give me a list of everything on the page That's the video right there That I want to use so I click continue Yep, and that's going to bring everything over To this step So there it is right there. There's the ad we are a Southern California property management company um Does it let you open it up and see what what how it actually looks on the page? Yeah, let me um, so let me add the so then so here. Oh, there it is the button. Okay. There you go Which is this one right here So we're gonna hit copy and we're gonna come back over here. We're gonna paste in that's the learn more link So we update post Yeah, baby. This is this is getting be sexy here. Yeah, dude. This is this is actually I'm pretty excited myself Yeah, this is pretty much. I mean you're doing it all but I like I had to do a lot of stuff just to get us to this point. Yeah. Yeah. Oh, shit. You did it all bro You're down though. You tell me, you know to put all the downloads together. Also, I got them all separate too So which is good So once once I confirm it then we'll see what it looks like on the page. So that's that's that that's that I love that man. I love that damn. I mean and look it's this pixel. This is your pixel ID So it's not it's the 189. It's not This one over here that he put on this page. It's not the 240 So that's what needs to be that that's what needs to be updated But again, let this that don't matter right now right now That's not important right now right now, but that needs to be done for sure soon. So all we're gonna do We're gonna hit confirm. Okay, and it's set up bro Now it's just gonna go into review for it could be a few minutes could be a few hours But we have it's it should for sure. It should for sure Be Active and approved. There's no reason why this ad should not approve Um at all, but you'll get a notification for sure. You'll either get an email or you'll get a notification up here in the top right Um Once it's once it's set to go live. Okay. So here's what it looks like in the news feed. So now this part the first step Scheduled that was already approved You click on the second tab this right here. This was the second tab. This was the second step This is where we set the budget the calendar the placement the targeting the retargeting the custom audience All that shit is in the second tab. That's right here. That was already approved Now the third tab Is where we put the ad that's where we used existing post That's what is being in review right now Okay, so facebook is just reviewing the video Right now So if I click on okay, so now look i'm in this one right here the box is checked I'm analyzing this one right here. If I go to the third tab This is where i'm gonna come over here. I'm gonna click on edit Now again once it goes active don't mess with it no more nothing don't change shit Nope, but once but but now we're in the third tab. So this is the third tab All i'm gonna do is i'm gonna click on this right here. I can click on this My little girl, man. She wants to close deals, man I don't know if I hear I hear it But but I I click on I click on this little box right here and I come down to view on facebook There's different ways that I can view it But I want to since i'm on my computer. I'm going to facebook desktop news feed I'm going to view it right here And this is going to bring up a live shot of what it's going to look like When it's active So as people are scrolling through the news feed scrolling through scrolling through seeing what everybody's up to these are all your friends These are all people in your cartridge group scrolling through scrolling through and all of a sudden they come across a sponsored ad That's what the bad boy looks like right there So they can click see more And it opens it up That's the freaking ad bro So beautiful. Yeah, right when they click on learn more It's going to bring up straight to the download page And we're running conversions. We're telling facebook. Hey, man. Don't just bring them here. That's not what we're paying you for We're not looking for traffic. That's the traffic ad. So when you come over here Again, again, some people will say run the traffic first so you can give facebook enough data To see what this page is all about But we're going straight into conversions. We ain't got no time to waste We're going to test this this way real quick and and see if we can just go straight into conversions And and and and get people to this page to to um what page was it it was um that page Well, this is the length that It's this actually well, we close that page out, but the after they opt in Okay, after they opt in they click on yes, I want positive cash flow that next page That's what we're running for. Yep that video. So that's what we're going to start building up a cost. That's 70 dollars Is is going towards that How much is it going to cost us to get people to I might as well just opt in real quick How much is it going to cost once we look at these numbers? We're going to we're going to be able to know or be able to tell how much did it cost us to get people here Perfect. That's our cost per lead Now now how much is it how much is it the cost to get people here? That's a different. That's a different budget. That's a different. That's a different cost So so right now we want to we want to at least capture the lead of course We want to optimize for this too. So that's why the next ad will be ran around this too It could be ran around this conversion the conversion of people, but we need to add we need to update this this pixel So so I can do that for you. I don't I can easily do that for you But that that I want to I want to get people to download that shit first Let let's see if we can get some people to download that damn thing first Yeah, because we had two people last time download it Um our first ad and that wasn't even for that. That wasn't even the objective No, no now that's the objective. So now We're telling facebook. Hey man. That's the objective like like I'm looking for two a day type of type of stuff like oh, yeah, that's what you're telling facebook, you know, you're running conversions I'm willing to pay you facebook to get people to this page That's what we're now paying for. Okay. Yeah, that's what I like brother is so when we find one that works So let that bad boy run man. Let that bad boy run Let's chat in the next few days and and and I wouldn't even micromanage it I wouldn't just wait for the email from facebook to say that it's approved or say that it's active Okay, and it's scheduled You'll get an email of that sort or notification Once you get that let let the damn thing breathe for the next few days like let's chat today's monday. Let's chat. Let's chat thursday Okay, let's chat thursday or friday and and revisit and look at the numbers then don't even care about the numbers right now As long as the damn thing approves. We're good. If it disapproves Then let's we got to come back to the drawing board and find out what the hell happened But as far as i'm seen right here everything is set up there that ad should go live at 6 a.m Dude you did a beautiful job man beautiful freaking job. Hey bro. Hey, i'm gonna tell you i'm gonna do my own videos So just let you know bro. I'm telling you man. Even if it's the cartoon character even if it's a cartoon character That's an awesome strategy because i'm like you I could sell it or they wanted who I am and i'm older I look like I know what i'm doing. So that's fine. It's okay. It's all right, man Bro, i'm telling you man you look at I can send you so many videos of people that I that I run ads on And they're just random videos man on your cell phone Should shoot in the car telling a story while you're on your way to work Yeah, like i'm telling you it's those raw authentic videos on your cell phone. That is the ad that's what i'm doing Okay, so uh-huh Simple man have fun with it man. Keep it simple and just don't stress out. We'll make this happen Okay, brother. Thank you so much. I'll chat soon schedule another call. Let's chat the end of the week You got it. I will okay, man. Thanks brother. Thank you. Bye