 Whatever project you're about to take in whatever area of life, it doesn't matter if it's business or if it's women or fitness, you always want to divide this area into three basic categories. And the three categories are root level, fundamentals level, and then nuance level. So these are three levels. The root level is always the level that produces the actual results. For example, for business, the root level would be attention. Because without attention, without people paying attention to your business, you're not going to have anything. The fundamentals are the level below. That's like the thing that gets multiplied. You know, 20% effective, 80% effective. So for example, in business, you could have a 15% closing ratio, a 30% closing ratio, that level of marketing, that level of conversion. But again, look at the hierarchy. The conversions and the sales and everything, it doesn't matter if you have zero attention. If you have zero attention, it doesn't matter what conversion rate you have. Or let's give another example. Let's say you have 100 views every day, 100 people watching your content, and you have a 5% ratio of conversion. But let's say instead of that, you have 10,000 people watching you every day and only 1% conversion ratio. So which one do you prefer? Would you prefer 100% of $100,000 or would you prefer 20% of a million? Now, then there's the third level, which is the nuance. So the nuance are like the really small percentages that only matter if you're really playing at a high, high, high level. So for an athlete, the difference between a 6 second run and a 6.2 second run is massive, massive difference. It's the difference between first place and last place, perhaps. But for a business, let's say you're at a level that you get less than 100 people watching your content every day. So do you need to focus on the root level, which is getting more attention? Do you need to focus on fundamentals, which is the percentages, the sales, the marketing? Or do you need to focus on third level, which is the nuance, which is the tiny percentages? Does it matter if you get a 5% increase or a 0.3% increase? No. Now let's say you get 10,000 people watching you every day or every month. In that case, would it matter if you have a 20% closing ratio or a 30% closing ratio? Of course. That's a big difference. That could be the difference between making $100,000 and making $130,000, for example. Now let's look at the nuance. When you have a million people watching your content, now it doesn't matter. If you have, let's say, 1% of the people, for example, 5% of the people converting to sales or 5.5%. You have two banners on the website. One gets a 5% conversion, the other gets a 7% conversion. Now does it matter? Yeah, of course it does, because the difference between 100,000 people buying and 110,000 people buying. You always want to see where you're at right now. Use these levels to know what you should be attacking. So somebody who goes to the gym, who wants to go to the gym and still doesn't work out. So his root level activity would be, obviously, working out. The fundamentals would be improving on his knowledge of workouts, having a good workout plan, sleeping well, good diet, stuff like that. And then the tiny, the nuance level would be things like counting specific amount of calories. Or it would be things like, do I do it the exercise like this or do I do it like that? Do I change a bit? So the nuance, again, that's the small percentages. The fundamentals, that's the big percentages. And then there's the root, which is the actual number generator. So many people, they want to work out. So what they do, they focus on the fundamentals before they have the root. So they buy the best shoes, they buy the best training plan, they make the whole commitment thing. So they focus on fundamentals, fundamentals. But again, they're trying to improve the fundamentals of zero. So how does that make any difference? Now what they should be doing is, first of all, create the root, go to the gym, even before you know anything. Just have something, because again, it's the principle of one is bigger or better than zero. It doesn't matter if your workouts are shit, it's still better than not working out. As long as you don't harm your body, which would take an extremely, extremely dumb way of working out. Just like getting attention. You need to be extremely dumb about it, or extremely unethical for attention to hurt you. Or approaching women. You need to be extremely, extremely bad to have trouble from approaching too many women. You know, that's only if you like to have the rapey vibes and you start touching people in a bad way. But just approaching more women, even if you don't know how to talk to women yet, would always be better than learning before you start. Again, now that you're approaching women, or now that you're going to the gym, or now that you're getting attention, now would be a good time to learn fundamentals and improve them. Now would be a good time to improve the closing ratio. But again, are you still at you already at a point where it matters if your banner is this way or that way? No, because that's the small percentages. That matters at the big leagues. That matters when you get big. Does this concept make sense? It's so key, so key. And the people who are like the over thinkers that like to over analyze shit, by the way, that's the solution. Like the only reason they do that is because they're like, oh, fundamentals and nuance and fundamentals and nuance and fundamentals and nuance. But where's the root? Where's the root? And let me tell you one last thing. Any time you focus on a level below the level you need to be focused on, you're not going to get any results. If you focus on fundamentals before the time is right, instead of focusing on the root first, whatever time you spend focusing on these fundamentals is wasted, wasted because it's like people who over analyze to death, who learn the theory too much. What would it matter how detailed your business plan is if you still don't have the attention of the people so you can't even know if it's good or not. You don't even know who you're going to be talking to. What does it matter how good your training plan is if you haven't started working out? Maybe, maybe, probably, possibly it's not even good for you because you actually respond better to another form of training. So you invest all this time and energy and learn and learn and it makes it harder to take action and eventually after all this learning, you end up realizing that you didn't even learn the right thing. That's what's going to happen to you if you focus on fundamentals before root level and the same with fundamentals versus nuance. That's the guys that get a bit of attention and now they open the website and they have a website and they change the funnel a bit, the sales funnel. Okay, that's cool. Maybe you need to focus a bit more on the attention first but whatever. But then they get stuck on the nuance. So they're like, oh no, the banner, it should be this color. No, maybe this color, but the location. Maybe the location should be different. No, maybe this should be here. No. And they get stuck on that shit. Is the website beautiful enough yet? Is it beautiful enough so that when people come, they're going to think it's beautiful? It doesn't matter because nobody's coming and it doesn't matter because the sales funnel isn't tight yet. Always learn at this level. Root, fundamentals, and then nuanced. Root is the beginning, fundamentals is the mid-level and the nuanced is in the big leagues. But when you focus on nuanced, it's when the fundamentals and the root are tight. So you don't focus on it before they're tight and you keep focusing on them while you're focusing on the nuance. So when you focus on nuance, you focus on root and fundamentals. Still, you keep maintaining them and improving them. It's an added level. It's not a new level that you replace with. So if you, for example, in terms of root, is money. How much money are you making? And then fundamentals is stuff like how much money you're spending. What are you doing with that money? And then nuanced is shit like clipping coupons and picking up pennies. So some people, they get stuck on the mid-level and then they're always in financial trouble. So they always get stuck on the fundamentals level, which is saving and how do you handle your money and paying the rent when the root level, getting more money would solve the issue. So identify where you are, beginner, intermediate or advanced. Are you at the root level like where you don't even have any production yet? Are you at the fundamental level, meaning you have some production, you can actually tweak it and a percentage, a large percentage change from 20% to 40% would actually make a big difference. Or are you further away in the advanced level where now the nuanced percentages, the 5%, the 3%, the 2% are making a difference. Wherever you are, put your full attention on it and all the levels before it. So if you're in the intermediate, in the fundamental stage, focus on that shit and reinforce the root. If you're in the advanced level, focus on the nuance but also further reinforce the fundamentals and the root. I hope this makes perfect sense and if it doesn't, tell me because this is such an important concept. I hope this helps you a lot because this is not like a regular video this is a very important and helpful video for you. And thanks for watching. If you haven't subscribed yet, that would be a good time. And I do coaching. Contact me.