 Carry trick with three ways to look authentic on LinkedIn video number one talk like you do talk like you do means you talk like you do don't put on some fake presentry voice or some I don't know if people do it when they're prepping for interviews right they'll be talking to me and I'll say we'll be like just chit chat and I'll say okay you know tell me about yourself and then all of a sudden they're like well I am a distinguished professional well that doesn't work that's not how you talk you want to however you're talking on video when people call you and they even know what a cell phone I just like that's old right like that's a cell phone when they call you on their flat phone you want them to have the vote they want that you want them to feel like they're talking to the same person on the video so you know I laugh I stumble I quirky I'm a little sing-songy I use emotional language all of that is stuff you're gonna get whether I'm on video or I'm on the flat phone number two look like you do not how you think that you have to look which means that whatever you know whatever your look is it and you want to match it to how you are when you're when you're out there in the real world so that means that if you meet me in real life I am I'm gonna have this like wild gray hair I'm not gonna be wearing any makeup except for I do my eyebrows because they're thinning but otherwise like I don't wear mascara because I cry too often for it I cry and laugh all the time so I don't wear eye makeup sometimes red lips but otherwise I don't want somebody I don't want to be so primed that somebody has an idea of what I look like and how I am that I have to always be the fake image of myself I coach in a really relaxed style in a really approachable way we're digging deep you know I'll meet people I'll do careers and beers with people so I'm not I'm not this other look when I first got into career coaching what I noticed when I was looking at you know lots of other career coaches is that most of career coaches were like this arms crossed staring usually in a dark blazer right and I was like that's not who I want to get career advice from and so this is how I look all summer I wear like overalls like this I have three pairs of them from the same designer address with these same straps this is like my look and my brand and this is really how I look in real life and on camera number three act like you do so act like like you do means that don't try and put on a show on LinkedIn that you wouldn't put on in real life and that also means don't try to mimic what other people are doing on video because the thing that makes people like me isn't going to be the same thing that makes people like you it's the authenticness it's our differentness that's great there's times when man I wish I could just yeah breathe and just talk a little slower and not feel like I was like that I'm Carrie but also when you meet me in person that's who I am right I'm I'm asking questions I'm digging I'm like let's go and so that is me but if you are someone who's a little bit more hushed and subtle and still and not so like rah rah motivation that's okay too that is perfect that's actually perfect for somebody when you try to be something else it doesn't feel real it feels unauthentic and it can cause this kind of not great feeling between the audience and you then my fourth step I don't have a piece of paper for some fourth thing is that treat the camera like it's a friend you're gonna look at the lens and it's like you're talking to a friend and you are imagining that whatever you're saying is exactly what they need to hear so look like you do talk like you do act like you do talk to a friend watch your arms in your eyes check for good lighting smile and you will be so real on a on LinkedIn video it will be pretty amusing thank you