 Now, talking about different modes of advertisements. First of all, the old stand-wise. Before the Internet explosion, listing oneself in the classified pages of a local telephone directory seemed as an important way of attracting clients. Initially, you may remember, maybe three decades ago, in newspapers or in the classified dictionary, we used to get telephone numbers, which were of different professionals. At that time, there was no such trend in Pakistan that mental health professionals would also give their names in their directories. But maybe, occasionally, we can also see one or very few names into it. Business cards remain an advertisement staple for a very long period of time and professionals print their cards and give their clients as per their needs so that they can contact them via email, phone number or address. Direct Solicitation is another way. While there is nothing wrong with the therapist announcing general availability to the community through advertisement, because it is their right to advertise with some legal and ethical bindings, Direct Solicitation of individual clients has considerable potential for abuse and distress. What would be included in Direct Solicitation? You personally call someone on their personal number and tell them that if you have a mental health problem, you can contact me. This is something very unethical. Either in a case that you know that some person is going through some distress and even you know that some person is not going through any distress. You are also calling in the general community. So, personally approaching someone is an unethical practice. Then the therapist's special expertise and knowledge are generally according to a degree of respect and deference and pre-dispositing clients to follow their advice and recommendations. Now, your degree also has a respect, a value, a worth which a therapist has. Now, generally, to cash it, to personally approach people that I am the only person who is certified clinical psychologist or psychiatrist in this area, you just contact me. These kinds of personal solicitations are unethical considered. Therapists must recognize their social incomes and consider to use it very carefully. If someone is a very recognizable person, a famous personality, if they start reaching out to people themselves, then at times in that general community, people start getting influenced. So, using your influence carefully is also a therapy's responsibility. Then, referral services. In some part of the country, professional associations operate a service by which callers specify them and they call them and they ask them to refer to an individual for this problem. Now, in the company's responsibility, the nature of the client, related to the problem, refers to the specialized individual. This is also called appropriate referral. If you don't appropriate that referral and you send a child, a minor to such a referral just because of your personal gain, then you will benefit from that referral. But the client will face a huge loss because the therapist is not a specialist to work with those minors. So, this is a very unethical consideration. In fact, this is also illegal. But where there is no law, at least it is unethical that the referral should not be appropriate. Clients are advised that the service is not endorsing any particular provider, but rather providing a list of qualified practitioners who seems to meet the client's stated needs. This is the responsibility of a company that it should follow the same rule that it should not recommend to anyone rather it should be recommended only because this client will benefit from going to the same therapist. Clients unable to pay normal therapy fees are referred to those who offer sliding fee skills to the community clinicians. Now, those service provider companies can also come to clients who are not so affordable, they can't pay high amount of fee, which is generally being charged by mental health professionals. So, they are subsidized who are available on rates or are available in a government sector who are not charging that much fee. So, that company's ethical responsibility is to refer those service providers to them. Rather than refusing them that we only have community services for affordable clients. And we cannot provide these mental health services which cannot be afforded. So, there should be a proper way to handle each and every kind of the client which is coming to them. Similarly, we can use different modes of advertisement about the private mental health practice, but it is very important to follow the code of ethics.