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Introducing ecoNEUE

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Published on Jan 4, 2019

ecoNEUE
Helping the environment through intentional design.

By incorporating ecoNEUE into a collection of MacBook sleeves and travel organizers, Incase is supporting sustainable design, while providing creatives with an eco-friendly choice. ecoNEUE—a durable, abrasion-resistant, lightweight material—is similar to leather in its premium look and feel, but it’s vegan and environmentally friendly. As a Forest Stewardship Council (FSC) certified material, ecoNEUE is sourced from responsibly managed forests in Sweden and actively supports reforestation: For every tree used to create ecoNEUE from renewed forests, two more trees are planted. Additionally, ecoNEUE is a biodegradable and compostable raw material processed in a hydroelectrically powered mill in Germany—and the water used in the creation of ecoNEUE is cleaned to the highest standards and reintroduced into the environment in the same or better-than-sourced quality. And it doesn’t stop at the product material: The ecoNEUE collection will come packaged in FSC-certified plantable, compostable paper so packaging gets a second life and helps to eliminate waste.

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