 Now, as gunshots echo across the windswept snow-covered reaches of the wild northwest, Quakerpuff wheat and Quakerpuff rice, the breakfast cereals shot from guns, present the challenge of the Yukon. It's Yukon King, swiftest and strongest lead dog of the northwest, lazing the trail for Sergeant Preston of Northwestern police in his relentless pursuit of lawbreakers. And King, run! Gold, gold, discovered in the Yukon, a stampede to the Klondike in the wild race for riches. Back to the days of the Gold Rush, with Quakerpuff wheat and Quakerpuff rice bringing you the adventures of Sergeant Preston and his wonder dog Yukon King as they meet the challenge of the Yukon. Here's a breakfast treat you'll go for. It's delicious Quakerpuff wheat or rice. Talk about good. These giants ready to serve grains of wheat or rice are premium grains. They are shot from guns, puffed to perfection, exploded up to eight times normal size to make them crisp and tender. Wheat or rice shot from guns is good for you too. Makes a thrifty deluxe family breakfast with milk and fruit. Tomorrow, sure, try this breakfast treat. You'll go for the one and only Quakerpuff rice or Quakerpuff wheat. Level-landing was a small community located on a navigable tributary of the Yukon River. It was soon after the ice had gone that a small but sturdy boat came into dock and a round-faced, cheerful-looking man stepped ashore. As soon as he appeared, the nearest man cried out, Hey fellas, it's Payton Maldon! The word spread through the town like wildfire. Payton Maldon! Nearly everyone at level-landing rushed to the riverside to give the well-liked trader a rousing welcome. Constable LaRue pushed through the crowd to extend the town's official welcome. His wife, Jean, followed close behind. Hello, Maldon. Ah, it's great to see you back in level-landing. Ah, LaRue! I see by your badge is still the Constable. Ah, Mrs. LaRue, how are you, Jeanine? How fun! And as pretty as ever. I suppose you've heard that I changed my plans this season. Instead of bringing first from the north, I'm bringing supplies from the states. I heard something about him, Maldon. Yes, siri. Pots and pans, yard goods, notions, tinware, staples, hardware, minus supplies. They've got all this needed to stock a store. Maldon, I'm sorry to hear that. Sorry? Well, that's a fine thing to say, LaRue. You've all been in the grip of that money-grabbing, teething, skin-printers with Caswell, haven't you? Well, we sure have. But, Maldon, you don't understand. I looked the situation over when I was here the last time, Constable. And I've had reports that the situation hasn't changed. Caswell's emporium is the only place inside of 50 buyers where you folks could buy goods you need. Am I right or am I wrong? You tell me, Jeannie. You're right, Mr. Maldon. You bet I'm right! Just because Caswell has a monopoly, he charges three times a fair price for everything he sells. Am I right? Yes. I'll tell you what you need at half what Caswell charges, and I'll still make money. Competition's what this place needs, and I'll provide that competition. Maldon, let me tell you something. You're not the first man that's had that idea. I'm not? No. Three men tried to go into competition with Caswell, and things happened to each one of them. Constable, you sound grim. It was grim things that happened. The first one got lost in the woods. He died of exposure. The second one left town in the middle of the night. No one knew why. There was a fire that wiped out the third man. Killed him, too. You think Caswell was behind those things? What I think don't count. But the fact is Caswell would've lost a lot of money if those other men had stayed in business. Of course I can't pull the thing against Caswell. Well, that's why you're so down, Caswell. You're afraid something will happen to me like it did to the others if I open up a store. All I can say while doing is this. I'll do my best to see that nothing happens. Well, don't you worry, Constable. Nothing's going to happen to me while Danny's on hand. Danny? Look back there in the boat. Hey there, Danny! Speak up! Don't! Yesterday, and he's as good a bodyguard as any man can have. Look! Look over there. Another dog. Great day. What an animal that one is. It's King. And there's Sergeant Preston in the mouth. Sure enough. Hi there, Sergeant Preston. Hello, the rules. Hiya, King. Hiya, boy. Hello, Jane. How are you? Hello, Sergeant. Glad to see you again, Sergeant. Ah, and you, too, King. Aren't you a traitor, Muldoon? I sure am, Sergeant Preston, and I'm glad to meet up with you. Glad to know you. You couldn't have come at a better time, Sergeant Preston. Trader Muldoon has brought a whole boatload of trouble. Nonsense. Trouble? A car's old merchandise. I'm going to stock a store here at Level Landing. He plans to go into business in competition with Ezra Tazwell. Good. But Sergeant Preston, you don't know. I don't know what. Free men have tried to go into business here in Level Landing. And something's happened in every case. LaRue was baron trouble, Sergeant. I was just saying that anyone wanting to make trouble for me would have to get up early in the morning to outwit my dog, Danny. How soon do you plan to open your store? Just as soon as I can get her ready and go on over to Jim Billings to see about renting some vacant property. Ginny and I'll go along with you, Muldoon. I know of a couple of places I can suggest. Good. I wish you'd come along, Sergeant Preston. Now that you're in town, maybe the things that happen to the others won't happen to Muldoon. All right, I'll go with you. Come on, King. I'll see you all later, boys. You'll both be all right there, Mr. Muldoon. You'll bet it'll be all right. Didn't I leave Danny on board? No critters will go coyotes around that boat while it's big dance on guard. You have a lot of confidence in your dog. I sure have. I trust Danny with all I got in the world. In fact, that's what I'm doing. I don't say Dan's the best dog there is, but he's a mighty good one, and he's as loyal as the day is long. Constable LaRue and his wife led the way toward the center of town with Sergeant Preston and Muldoon following. A great dog king trodded at his master's side and then suddenly... What? Hold it. What's all the commotion back there? That's my dog on the deck of the boat. Look, someone's done talking. He's getting away. King, that man. Get him, King. Look at him go. Great take. That mighty dog can travel. I'll go after him and see what that man was doing on her boat. Racing after the man who had fled from the ship, King did not know why Sergeant Preston had said, Get him, King. The great dog didn't want to hurt the fugitive until he found out whether he was a friend or an enemy. He shouted a warning as he cut down the distance. Get away. Get away. Get away from me. In a final leap King dove ahead. His jaws closed on a boot heel. The man crept in hell. The fugitive struck the ground and rolled and then King was on him bearing strong fangs. He issued throaty warnings to lie still until Sergeant Preston arrived. Hold him till I get there. Pull up this dog. Pull him off. Kill me. Take him away. All right, King. Let him up now. Good work, fella. That dog is vicious. Get up. Here. Dog like that ought to be shot. Dog like that. What were you doing on Muldoon's boat? Nothing. Nothing, I tell you. Just let the water look around. You tried very hard to get away when Muldoon saw you. Hey, you son of a bitch. Hold on to that critter. Don't let me go. Let me go first. Muldoon seems to have found something. The deck of his boat. You don't stop struggling. King might think you're fighting with me and take a hand. Your hand. That critter meant trouble. Look what I found. He's going to blow up Muldoon's boat. What have you there, Muldoon? The acid powder with a length of fuse all set to light. Who are you? What's your name? Got nothing to say. You took this powder aboard my boat. You'd have blown her up if the dog hadn't stopped you. Ah, you can't pull that thing. Careswell Muldoon was coming here with store goods. Did he send you to destroy that cargo? I'm not talking. It can't make me talk. Constable, you know this man? Never saw him before. Must be a stranger in level landing. Just passing through town. Thought I'd looked that boat over. The dog chased me off. Man, listen. Watch it. He came after me. I suppose you don't even know, Careswell. By say, I never saw him. It can't prove different. Now, Constable, what are you and the money going to do about it? Why? Nothing. What? What, Sergeant Preston? There's nothing we can do, Constable. Put this blast in powder. I know he took it aboard my boat. No damage was done, Muldoon. You fella, you said you were just passing through town. I'll get started and keep going. That dog of yours tripped me. It's my cause of opportunity. That gut going. I'll keep going. The fine thing with a man gets knocked down almost true to pieces. The fine thing, that's all I got to say. That ordinary hook. I know he'd have blown my boat up if it hadn't been for Daddy. We couldn't have made a case against him, Muldoon. We probably couldn't have proved anything. But I'll bet all I've got that Ezra Careswell has already made the first move to keep Muldoon from opening a store. He's probably right, Constable. We'll have to be doubly watchful so we can make a case against Careswell when he makes his second move. Aided by Constable Aru, Traitor Muldoon secured the use of a vacant building and moved in the cargo from his vessel. As soon as he was ready to do business, the people of level landing flocked to his store. Meanwhile, Ezra Careswell had not been idle. At his request, two men called Deke and Barney met in the office of the Careswell Emporium. Barney? I've been going over my ledger. You owe me a lot of money. I know I do, Mr. Careswell, but I've been having hard luck. I don't like to hear about hard luck, so don't waste your breath. And you, Deke, do you any idea how much you owe me? Well, I'll tell you, Mr. Careswell, I... Well, I've asked you two to come here for two reasons. First, because I have a job for you, which is right in your line. Second, because you can't afford to turn this job down. What kind of a job? I'll lay two to one, I can guess the job. What's your guess? I've noticed crowds over at the Maldoon Place. I don't see no such crowds around here. Go ahead, Deke, you're on the right track. You want Maldoon out of business, is that it? Exactly. Now, hold on, Careswell. I know I owe you money. When you've done your job, I'll write it off. No, thanks. I don't want to get shot up by a dog like Maldoon's or Sergeant Preston's. I heard what happened to that man you hired to set off blasting powder on Maldoon's boat. Nothing happened to him. Preston's dog caught him. He was just lucky that the bounty couldn't prove anything. I might not be so lucky. You get that same gent to do your dirty work. After he failed me, I sent him out of town. Careswell, it's dangerous to try anything while Preston and his dog are in town. That dog of his is tracked down more men than you can count. Oh, Deke is right. I don't want no part of murdering Maldoon while we got Preston to reckon with. Turn me down and you'll have me to reckon with. Furthermore, I said nothing about murdering the trader. Well, you said... I want you to get Maldoon out of business. You needn't kill him. Just set fire to his place. But when? That big dog of his is around there. Go there tonight after the store's closed. Well, Maldoon and his dog sleep in the back room of the store. You can shoot the dog. You know the layout of the place Maldoon has rented. Now, there's a window in the back room where he and the dog sleep. Creep up to that window, shoot the dog, and start the fire. That old building will go up like tinder. A shot will attract plenty of attention. Besides, it'll awaken Maldoon. Quite of it. He'll be able to get out of the building, but he won't be able to put the fire out. The place will go up too fast. You got it all worked out, huh? I have. Well, you're forgetting just one thing. That Monty and his dog King are in town. That's right. Well, I've heard about that dog's true. He'll track us down in no time. What are you laughing at? Preston's dog tracking you down. You do as I say, and you'll have nothing to worry about. How's that? You make a beeline from Maldoon's place to the waterfront a quarter of a mile below the landing. I'll leave new clothes and shoes right near the big rock. Change to them, make a bundle of your old clothes, wait it with a rock and throw it as far out into the river as possible. But the dog will have our sand even if we do change clothes. The dog's nose will be filled with the scent of pine tar. That'll kill everything else. Boys, I have everything worked out to the last detail. You do as I say, and don't worry. We'll continue our story in just a moment. Say, tell me quick now, what do you think of right off when you hear these three famous words? Shot from guns. Why right away you think of delicious Quaker-popped weed and Quaker-popped rice? That's because these famous ready-to-serve breakfast cereals actually are shot from guns. They're exploded up to eight times normal size to make them bigger and better tasting. To make them crisp and tender as nuts in November. Yes, they're popped to perfection. And talk about flavor. Just pour out a bowlful, add some milk or cream and top with fruit like, say, sliced bananas. Mm-mm, there's a real treat. More important, long hours at school and play call for a hearty breakfast. And Quaker-popped weed and rice furnish added food values of restored natural grain amounts of vitamin B1, niacin and niacin. So how about it, huh? You'll be getting off to a flying start when you eat Quaker-popped weed or Quaker-popped rice. To get the original crisp, fresh weed or rice shot from guns, always buy the famous big Quaker-red and blue package. It's never sold in bags or bulk. And now to continue our story. Sergeant Preston, his great dog King, lived with Constable La Rue and his wife during their stay in level landing. King dozed before the fireplace, half listening to the conversation between his master and the local lawman. In the meantime, Deke and Vani, acting on instructions from Ezra Caswell, made their way through the darkness to the rear crater Muldoon store. The ground was clear of snow, but a brisk wind gave promise of a storm to come. Hold it, Vani. From here on, it's where we gotta be careful. You've got that tiny tear with a smear in our shoes. Right here. Help yourself. There's trouble just because that mountain isn't... It's a smart idea, though. When Preston's dog comes to the end of the trail that smells of pine tar, he'll be through. This stuff will kill any other scent. You suppose that dog's as smart as people say? I don't know, but there's no use taking chances. We ought to shoot King as well as Muldoon's dog. Don't never make a mistake like that, Vani. Like what? It's just like suicide to kill a mountain. No one ever gets away with it. That dog is as much a member of the Mounted Police as Sergeant Preston himself. I guess I've got enough of this stuff on my shoes. Yeah, me too. Now, hang on to what's left, and we'll toss it in the window when we start the fire. It all set now? Yeah. The window over yonder looks into the room where Muldoon and the dog are sleeping. Let's get going. The two crept close to the building, Deke approaching a window of a small room in the rear of the store. The moonlight sliding into the room revealed Trader Muldoon on a bunk, and a big dog sleeping on the floor nearby. The dog hasn't stirred. Yes, he's not as much of a watchdog as Muldoon figured. Vani had gone to the front of the building to start the fire. Deke waited at the window, gun in hand, ready to shoot at the first sign of action on the part of Muldoon's dog. I'll wait till the dog moves, give Vani as much time as possible. Maybe the dog won't stir at all. Maybe we can start the fire, get away before the dog wakes up. The seconds dragged. Then Danny heard a stirring in the store beyond the bedroom door. He sounded a warning, then looked at his master on the bunk. He growled louder. What's the matter, Danny? What's the trouble by? Danny! Danny! Muldoon raced to the window in which the shots had come. He saw a man's form running through the darkness. Come back here! Come back, you murdered pole cat! I'll get you for that! You just wait! As the Trader turned back to Danny, he found new cause for alarm. Fire! Red flames were looking at the front of the building. Flames that leaped high from a pile of oil soaked to waste, and sped rapidly fanned by the stiff breeze. Fire! The stars on fire! Help! Help! His dog was Muldoon's first concern. Got to get you out of here, Danny! Got to get you out, boy! The flames spread quickly, and Muldoon's dog was heavy. Gathering the furry bundled in his arms, he staggered to the rear door. Get you out, boy! I'll save you! The smoke's getting bad. The dog was motionless in Muldoon's arms. The Trader fumbled with a latch. Get you out. Just a second. As Muldoon made his way from the building, choking with smoke and burdened by his dog, he saw many townsmen approaching from all directions. What the hell happened here? A lot of sparks as they flow. We can't save this building. We can't give the fire from spreading. Sergeant Preston grasped the situation quickly and organized the townsmen to protect the building near us Muldoon's store. That's it. Then, with King at his side, he hurried to where Constable Aru and Muldoon were talking next to Muldoon's dog, lying motionless on the ground. My... my dog... We heard shots. There were two shots, Muldoon. Do you know anything about them? Yes. Yes, I do. Some honorary Polkats shot to the window. Got my dog. Did you see the man? Just a glimpse of him as he ran toward the river. Then he left the trail. My store is going up in flames. Can't do anything about that, Muldoon. The fire's got too much of a hold. Burn my store and shoot my dog. You know, the dirty scaven crooks. Sergeant Preston, take a look at Danny. See how bad he hurts. Aru can do as much for your dog as I can. Take charge of him, Aru. Right. I want to put King on the sand as soon as possible. Now, you say he stood by the side window and ran from there toward the river? That's right. All right, King. Come on, fellow. We have a job. Hanging is too good for the critter to chop Daddy. He made a mistake, Muldoon, and trying to get away with anything like that was Sergeant Preston and King are in town. King will run them down in no time. You just wait and see. Look, Aru. Danny has a sturd. Danny's hit hard. Do you think he's going to die? We can tell better when we get him to my place. Now, come on, Muldoon. The rest of the boys will take care of things around here. Sergeant Preston let his dog as close to the building as the plane could commit. The great dog picked up a scent near the window to which Muldoon's dog had been shot and followed the scent without difficulty to the edge of the river. Now what, King? Where'd he go from here, boy? His nose close to the ground, King hurried downstream along the bank and then returned downstream. All the while, he whimpered in frustration. Meanwhile, Sergeant Preston crouched to the ground and drew matches from his wardrobe box. The ground was frozen. Too hard to show tracks. The hard-packed ground revealed no sign of footprints. Preston examined the rocky shore. Then King came back and stood at his master's side. He tried to apologize for his failure. King was supposed to think the gunman got away by bolt, but he didn't, boy. The water's too shallow here and the rocks are too big. He came to the water's edge and turned and went somewhere else. King cocked his head to one side, trying to grasp the meaning of his master's words. Well, King, well... He knew what that meant. He knew what was expected of him now, but he was baffled and bewildered. He tried to find the scent, but he was gone completely. How could he tell the money that the strong scent of tar that had filled his nostrils had dulled his senses? What's the matter, boy? Can't you find the scent? Oh, I thought, oh, never mind. You've done your best. We'll go to LaRue's place, see how Moldoon and his dog are getting along. Come on! King followed his master dejectedly, head and tail low. He knew that he had failed in his assignment, but he felt ashamed. When he reached the constable's home, he went to a far corner of the room before. He lay there quietly, watching Preston, the constable, and traitor Moldoon. King did his best, but he lost the trail completely. The man who shot Danny went to the river, and there the trail ended. Maybe he got away by boat. He couldn't have used a boat and water like that. I think he doubled back. I'm sure he's still in this vicinity. Moldoon thinks there were two men. He thinks he saw a second man join the one who was running from the house just after the shots were fired. He don't care so much about the store, but the skunk that shot my dog. How badly has Danny hurt? Mighty bad. He may pull through, but it's critical. The dirty polecats. Oh, if I could just prove as well as Caswell was back in that chute. Did you track on him, LaRue? Ah, yes. As usual, his alibi is perfect. Ah, as it would be. Moldoon, I don't suppose you got a good look at the man who shot your dog. Nope. They wished the critter'd shot me instead of Danny. Poor Danny. I wonder why he didn't. I'll tell you why he didn't. He wasn't afraid. I'd know him the next time he saw him. He was afraid of Danny. Just a minute. A sharp cone in Preston's voice brought King to attention. I have an idea. Yes, King, it involves you, boy. What's your idea, Sergeant? I'm going to take King and start downriver following the shoreline. You think he can pick up the trail of that murder and crook? I'll try, Moldoon. And in the meantime, you and the constable are to circulate a story around town. What kind of a story? Moldoon's dog was just brushed by that bullet. Just slightly wounded. You wish that were so. Your dog will know the man who shot him. Poor critter's heart be conscious. Never mind that, Moldoon. You see that everyone, including Caswell, is made to believe that your dog will be all right in a day or two. We'll see what happens. Whatever you say, Sergeant. I'll have a look at your dog and turn in for a couple of hours' sleep. I want to start downriver early in the morning. Several people saw the moody and his dog start out the next morning and head along the shore downstream. Word spread that he was trailing the man or man who had set fire to Moldoon's store. Ezra Caswell heard the news and laughed as he sat in his office with Dee. The fact that he's gone downstream proves that he's lost the trail completely. I sure hope so. There's nothing to worry about, Deeke. Pine-tie, you and Vani put on your shoes, killed all other scents. We've outsmarted Preston and his dog. I sure hope that moody keeps going. Oh, don't worry about him. Hey, did you hear the news? About Preston? No, about Moldoon's dog. You didn't get him. What's that? I didn't. You told me you shot that animal. I was sure I hit him. I saw him fall. You brushed him. You just scratched him. That's all you did. The dog saw you at the window. Why confound you, Deeke? You spoiled everything. Sure did. Moldoon, these dogs stay with LaRue. As soon as the dog is out, you'll be in danger. We'll all be in danger. You'll be a dead giveaway if the dog goes for you, Deeke. Deeke, you've got to finish your job. But I... You've got to go to LaRue's house tonight and put another bullet in that beast. And this time you must not fail. But the constable will be there and his wife and Moldoon. Well, I'll invite Moldoon over here to my store and talk to him about a partnership or something. I'll have him bring LaRue along. That'll leave only Mrs. LaRue in the house. That'll help. You won't have to worry about Sergeant Preston. He and his dog are a long way downstream and getting farther away all the time. That evening, found constable LaRue and Trader Muldoon and the Emporium as the guests of Ezra Caswell. Caswell was using his most junior manner. And gentlemen, just to show you that the Sisticians against me are unfounded, I'm going to post a substantial reward for the capture of the men who set fire to Muldoon's store and shot his dog. More than that, Muldoon, I'm considering a proposition for you, something whereby you can come into this store with me. Meanwhile, Jean LaRue was at home, sitting by the fire in one of the two rooms that made up the cozy house. She heard a sound and turned toward the door. The man who stood there, his face concealed by a large neckerchief, held a gun in readiness. One move. His voice was muffled by the cloth. A gun. Sit still and be quiet. Another man whose face was concealed came into the room. What do you want? The dogs in the next room. Don't go in there. Go get the mutton, be sure you'll get him. He'll regret it if you open that door. Open it and shoot fast. The dog! The great dog king had been poised and waiting. As soon as the door moved, he charged, throwing the door wide and knocking Deek off balance. Deek's gun was thrown up as the powerful dog leaked as the hand that held it. The shot was fired into the ceiling and Sergeant Preston was right behind his dog, rushing in by. Oh, no, you don't! Here's another one! Your team, take charge of his gun. I'll get the other one. Get this dog off. Get him out of here. Get back, king. That's it, boy. Get on your feet. That's that dog. Here you come. I'll see what's under that nugget. No! It's Deek. Oh, now let's see who this one is. He's just regaining consciousness from that bull you gave him. There. Know him, Jean? Well, yes. His name is Barney. You, Preston, you and your dog. You went down the river. He didn't stay there. Now, Deek, you and Barney are going to do some talking. And if you're slow about it, I'll let king persuade you. Though the Caswell store was closed for the night, Esra's office door was still unlocked, and Esra continued his role as a genial host. I hope you'll no longer think I had a hand in your misfortune. Something's going on outside. Look who's here. Sergeant Preston. Deek! Barney! Listen, boss, we caught him up. I'll do the talking, king. Guard those two. Caswell, you're through. What's that? We expected there'd be another attempt to kill Muldoon's dog. So king and I were waiting for it. We caught Deek and Barney in the act, and they've told all about you. Oh, are you stupid? We had to do it. He didn't turn king on us. We hadn't talked. I'll arrest you, Caswell, in the name of the queen. Where are you, dirty cook? I am sorry. Steady, Muldoon. Steady, man. I sympathize with you. The law will deal with you, Caswell, and he'll pay him for. You'll be back in business, and your dog will be with you, Muldoon. Now, come on, Caswell. You're going to jail with your friends. That's right, king. Thanks to you, boy, the case is closed. In just a moment, Sergeant Preston will give you a preview of next Friday's program. Say, here's a tip. Quakerpuff wheat or Quakerpuff rice are never sold in bags or bulk. Not on your life. To get the famous crisp, fresh wheat or rice shot from guns, always buy the big Quaker Red and Blue package. You'll go for both delicious kinds. For a variety, eat the wheat one time, rice the next. These tasty, giant breakfast grains shot from guns are made from only the premium grains. So for the best, always insist on Quakerpuff wheat and Quakerpuff rice. The challenge of the Yukon, a feature of the challenge of the Yukon Incorporated, is created and produced by George W. Trendle, directed by Fred Floreday and written by Fran Stryker. The part of Sergeant Preston is played by Paul Sutton. The challenge of the Yukon is brought to you every Monday, Wednesday, and Friday at the same time by Quakerpuff rice. The breakfast cereal shot from guns. Listen next Friday when Sergeant Preston and Yukon King meet the challenge of the Yukon in the adventure of... The showdown. Having been driven by fear from one place after another, a young doctor finally had to make a decision that brought him face to face for the man who had sworn to kill him. King and I had to think and act swiftly. Be sure to listen to the gripping story of the showdown when the showdown is over. Be sure to listen to the gripping story of the showdown on Friday at the same time. Don't miss this exciting story next Friday. Till then, Mrs. J. Michael, wishing you good-bye, good luck, and good health from Quakerpuff wheat and Quakerpuff rice. So long. For a hot breakfast, eat Quaker oats. The giant of the cereals is Quaker oats. Yes, the giant of the cereals is Quaker oats. Delicious, nutritious, makes you feel ambitious. The giant of the cereals is Quaker oats. Say, boys and girls, do you want to be a star someday in sports and activities? Then start on good Quaker oats breakfast tomorrow because nourishing oatmeal gives you more growth and endurance than any other whole grain cereal. Still less than one penny of serving. Quaker and Mother's Oats are the same. This is ABC, the American Broadcasting Company.