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The Trip, 1940's chevrolet car commercial vivid Technicolour

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Published on Oct 6, 2007

http://www.myxboxhacks.com

In this 1939 short, a suburban California family gets all dressed up to drive their new 1940 Chevrolet to see grandma and grandpa, who still live on the family farm. Dad's in a suit and tie, and Mom has on a dressy dress and chic hat. Are they dressed up to go see the grandparents or are they dressed up to ride in their new Chevrolet? They pack their expensive looking luggage in the trunk This family has money to spend. When we think of the 1930's and families on the road, we're more likely to think of the old Model T in "The Grapes of Wrath" than of this affluent nuclear family. Is this image pure fantasy, or was America truly coming out of the Depression in 1939? The announcer mentions the car's"utmost economy" but that's not the real message of the ad. The Chevrolet symbolizes comfort (the kids asleep in the back seat), glamour, conspicuous consumption and personal mobility. The farm is another affluent place from what we see of it. Grandma and Grandpa sure don't resemble WPA photographs of dustbowl farmers, although who knows? Americans wanted to put the poverty and deprivation of the 30s behind them and this ad with its conspicuous display of wealth reflects that longing.


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