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Connecting cars and consumers

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Published on Nov 15, 2010

When Chuck Pelly talks about cars, people listen. Pelly has designed cars for BMW, Chrysler, General Motors, American Motors, Mazda and Subaru. He is a keen observer of the touch points between a consumer and a car. "The power of the look of car and the finish on a car is the first thing you see," he says. "It's the most important thing. To make coatings that reflect the character of a car is part of the power of purchase."

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