 here, the Texas Instruments here at Embedded World showing off the Smart Factory Industry 4.0. Hello, so who are you? Hello. My name is Frank Walzer. I'm from our Industrial Application Team and I'm going to explain to you the Industrial Industry 4.0 wall where we show different products from Texas Instruments starting with some of the analog components that we have for temperature measurement. What is this one? This is a 40-20 milliamp sensor connecting to an ESA-CAD gateway. Here we have a temperature and humidity sensor. It has also 40-20 milliamp and also Bluetooth interface. Then we have other industrial sensors that are connecting through IO-Link, which is another standard in the industrial communication area. What are we looking at here? What is this one, sir? This is the PLC that's collecting the data through the ESA-CAD interface. It's running a code-assist PLC software. What is this chip? The chip is the AM5728. It's the dual Cortex A15 microprocessor running at up to 1.5 GHz, so very high performance. And that's a very popular choice in the industry? Yes. Now it runs Linux and you can implement the complete PLC on top of that. So here we run the... directly it drives the HDMI monitor and the graphics. And as I said, it's collecting the data and showing them here in a graphical representation. On the other side we can control our motors using the C2000 and the AMIG-110 parts to again interface with EtherCAD and then drive a precious DC motor directly using our newest driver technology, gallium arsenide. You have gallium arsenide to do what? It's an efficient high performance driver chip with special technology that you can do in silicon semiconductors. So is the next thing after silicon is going to be the gallium valley? For certain areas, yes, I would say so. But for any kind of chip, no, it doesn't apply to everything. Some chip. So here we have what we call a solver encoder interface and again we use the C2000 DSP to encode the data, send it to EtherCAD and it's shown over here on the display. So if I turn that... Cool. So that's the industry 4.0, it means... what does it mean? It means it's higher integration? No, it's communication in the industry world now and it's a new approach to bring the data together into the technology, the cloud and into a higher environment, not just in the single machine but factory and then higher in the whole ecosystem of the customers. Cool. And what else are you showing around here? The booth. Can we go over there? Yes, sure. Let's go over there. Power management? Let's check it out. Hi. So who are you? Hi. What's your name? Hi. And can we change this? Yeah. Sorry. Let me go around here. So here we're looking at some power management. Sorry, I jumped in. Sorry. Can you show what is going on here? Yeah, I'm not so familiar with this because this is not my demo but I can value 2 to 7 of this. Okay. So this is a pocket controller. Input voltage is 12 volt. Output voltage here is 1 volt. Here you can see this controller has four phases. We have here 2 active phase shedding. It means for the minimum output load just one phase is active and for the maximum output load all four phases are active. So this is a special way to do power control or power management or what is it? Yeah. This is a buck controller with integrated power management bus. The maximum current here is 120 ampere. What you see here is a load step between 10 ampere and 60 ampere and the green output voltage here shows the voltage deviation during a load step from 10 ampere to 60 ampere. So is a TI leader in this kind of a field to do all kinds of power management as TI is a leader? Yes. Power management IC, right? Yes. It's everywhere. Everything. Yeah. Is it locked up? Power management is everywhere. And this is the next gen or special way to do power management? Yeah, this is a special way but we, our group are developing a lot of power supplies for all application segments. Okay? Good? Yeah, you're right. Thanks. I'm going to check around here. What's going on with the simple link? Simple link right here. Sorry, I'm just jumping in. Yeah. Sorry. No. Okay. So right here. Yeah. And then I'll go around here. I'm just checking here. There's a special display. And then I'm going to go around here. There's a little box. Uh, my number has changed a little bit. Hey, can we ask you what's the particularity cycle? Not just now. Okay. Right here. It's a little bit too far. Check them out. There's the Vivo. Lots of different powers right here. MSP, 430. Okay. And then I'll go right here. It's also single chain. Hey. How are you? Can I ask you about this? Sure. All right. So we're here at the, this is single. What are we looking at here? Well that is signal chain. And we have some demos here which are mainly around inductive sensing. So, uh, is sensors? Sensors. Well, we don't do a lot of sensors. We do a lot of sensing. So, sensor would mean that you have something which measures a physical effect directly. All right. Like we have, for example, a physical sensor. So, this one here. That's a little I see which senses you mean. That is what I would call a sensor. Now, this is more sensing. So, it senses a rotational. All right. Or it senses events that these fans here are spying. Or it senses this position. Now, this is a sensor because this is also part of the sensor. All right. So, you do I see? It's all about I see, right? It's all about I see. And there's a lot of it from TI in the world. Everyone. Yes. Everything. And it's enabling all these sensors. If you're not doing the sensor, you're enabling it. We are measuring what comes out of the sensor and we provide that to the computer. Cool.