 All right. So opening proceedings this afternoon is a man. I often like to refer to as a media mogul, a serial entrepreneur, an eternal optimist and someone who never lets me complete his introduction. Dr Anurag Batra ladies and gentlemen. Thank you. Yes. Thank you. I'm very conscious of fact that we're running late and I know our keynote speaker. She's not very well. She did a long flight and we're so I really want to keep it short. First of all, it's an honor and privilege to welcome Miss Tamara Ingram, the global CEO of J. Walter Thompson, the world's premier creative agency, communication agency. I know you're going trying to go beyond creative and communication to our 17th exchange for media conclave, which is the finest collection of the minds from the business of media advertising, marketing, creativity and technology. So please give Miss Tamara Ingram a big round of applause. We'll call you in a while in very shortly. Let me say what Elizabeth Taylor said to many of us who tell I won't keep you long. I'd also like to welcome Mr. Ashutosh Srivastav, who really to people in media and in the communication industry doesn't really need an introduction. He's the chairman and CEO of for Asia, Middle East, Africa, regions, Russia and CIS for Mindshare, somebody who's been part of the WPP group for a long time and we've seen his spectacular rise in the communication business. So please welcome Mr. Ashutosh Srivastav, who's here from outside India. The holy trinity of marketing, advertising and media cannot be complete without a client, without somebody who believes in brand building and has lived the same brand for more than three decades. So we have somebody who's a business leader, who's a brand builder, who's making a difference to the lives of the communities that it's brand and business of. I'd like to welcome Mr. Aras Sodhi, who's the managing director and CEO of Amul. Mr. Sodhi is a very kind and humble man. Last but not the least, I see my friend Srinni who is really difficult to catch. I know he's big responsibilities. Every time I call him he's going to New York, Singapore. He's off somewhere, so I'm really happy. I say I'm really happy. We try to get him to all our events, but somehow we've not been able to. I hope after this we will be. Tarun stopped giving me lunch after a long time. You know, I met him today, so I've wrangled a lunch from him. And somebody in our industry who really doesn't read an introduction, Mr. Sam Balzara, who's in some way our industry has grown in the years that he has been an entrepreneur. So Mr. Balzara, welcome to the exchange for media conclave. My friends Sudhakar Rao and everybody else in the room. If I named all of you, I am sure we've reached dinner. I just want to say that I'm not an expert in advertising, marketing, media. I'm not an expert on anything. And you know people who are not experts at anything become presidents. I got my US visa this week, so I can joke about Donald Trump. So you know, if you're not expert in anything, you do okay. I can only tell you that in the next five years globally, because today we're talking of machine and market here. We're talking of the role of technology in advertising, marketing, media. In the next five years you take any forecast between a billion to 1.2 billion jobs will be redundant. So in three to five years in India there will be no KPOs. All of those would be done by machines. So how are human beings in creativity and communication relevant in the age of machines is something that Samara will talk. I just want to say not just the business of media advertising communication, but every business, whether it's the farming business, the agriculture business through precision farming, whether it's the education business through digital delivery of content and a different kind of content is changing. I think we need to reimagine the future. We need to reimagine the present. And as I read in your interview with Mara today, you talked to the fact that we need local solutions. And what makes me particularly happy is that for the first time in many, many years, the keynote speaker at Exchange for Media Conclave is a women leader. You know, talent and capability is not gender centric, but it is good to have women leaders because it creates more icons. As I said, I won't keep you long, but I just want to tell you that we take the Exchange for Media Conclave to Bangalore on 30th November. On the 29th of November, we do our Indian marketing awards in the Lira Gurgaon followed by India Brand Conclave. And last but not the least, this year's final event for Exchange for Media is the Impact Person of the Year. We do it in the same venue. We have an excellent lineup of contenders and the honorable Chief Minister of Maharashtra as the Chief Guest. So I look forward to seeing you and I look forward to learning about media advertising communication. It's been many years I should know better. Thank you. And that was Dr. Anirag Bhattra welcoming you all on behalf of Exchange for Media. Dr. Bhattra, how are you an expert and not letting hosts ever introduce you properly? Okay, ladies and gentlemen, there are some people who make headlines. There are some people who make history.