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Advent Creative Case Study: The Sonora Grill

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Uploaded on Dec 23, 2008

Steve Ballard needed a total branding and marketing plan from start to finish, including a name for his restaurant. He was looking to build a high-end, stylish venue that would draw the elite diners in the area and create an unforgettable culinary experience.

Advent did an in-depth analysis of first-class restaurants worldwide to ensure it was of the same or higher caliber. Intensive brand development led to collaboration with interior design agencies to guarantee consistency inside and out. Advent developed The Sonora Grills corporate identity, corporate package, website, menus, gift cards, and television and print advertising.

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